About Heroes
Heroes is a company based in London (United Kingdom) founded in 2020 by Alessio Bruni and Riccardo Bruni. It operates as a Direct-to-Consumer (D2C), and Two-Sided Marketplace. Heroes has raised $65 million across 3 funding rounds from investors including Fuel Ventures, Crayhill and Upper90. The company has 16 employees as of May 31, 2021. Heroes offers products and services including Category-Winning Products. Heroes operates in a competitive market with competitors including TechStyle, Thrasio, THG, Perch and SellerX, among others.
- Headquarter London, United Kingdom
- Employees 16 as on 31 May, 2021
- Founders Alessio Bruni, Riccardo Bruni
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Sectors
TechnologyRetail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Heroes Technology Ltd.
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Annual Revenue
$47.09 K (USD)20as on May 31, 2024
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Net Profit
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EBITDA
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Total Equity Funding
$65 M (USD)
in 3 rounds
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Latest Funding Round
$200 M (USD), Debt – Conventional
Sep 01, 2021
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Investors
Fuel Ventures
& 5 more
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Employee Count
16
as on May 31, 2021
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Products & Services of Heroes
Heroes offers a comprehensive portfolio of products and services, including Category-Winning Products. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Products for families are developed and globally distributed.
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Funding Insights of Heroes
Heroes has successfully raised a total of $65M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $200 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Debt – Conventional — $200.0M
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First Round
First Round
(11 Nov 2020)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2021 | Amount | Debt – Conventional - Heroes | Valuation |
investors |
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| Nov, 2020 | Amount | Debt – Conventional - Heroes | Valuation |
investors |
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| Nov, 2020 | Amount | Series C - Heroes | Valuation | 360 Capital Partners , Fuel Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Heroes
Heroes has secured backing from 6 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Fuel Ventures, Crayhill and Upper90. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Seed and early-stage tech startups are invested in by Upper90.
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Founded Year | Domain | Location | |
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Venture capital firm investing in digital tech startups
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Founded Year | Domain | Location | |
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Multiple sectors are invested in by this venture capital firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Heroes
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Heroes
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Heroes Comparisons
Competitors of Heroes
Heroes operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TechStyle, Thrasio, THG, Perch and SellerX, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Membership commerce solutions for fashion businesses are provided.
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| domain | founded_year | HQ Location |
Platform acquiring Amazon FBA brands
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| domain | founded_year | HQ Location |
Digital consumer brands are acquired and enabled by technology platform.
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| domain | founded_year | HQ Location |
Customer-centric e-commerce and product development services are provided globally.
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| domain | founded_year | HQ Location |
Brands are acquired and managed for Amazon-based retailers.
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| domain | founded_year | HQ Location |
Platform acquiring eCommerce businesses
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Heroes
Frequently Asked Questions about Heroes
When was Heroes founded?
Heroes was founded in 2020.
Where is Heroes located?
Heroes is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Heroes a funded company?
Heroes is a funded company, having raised a total of $65M across 3 funding rounds to date.
How many employees does Heroes have?
As of May 31, 2021, the latest employee count at Heroes is 16.
What is the annual revenue of Heroes?
Annual revenue of Heroes is $47.09K as on May 31, 2024.
What does Heroes do?
A technology-driven e-commerce company is operated, focusing on acquiring, operating, and scaling small and medium-sized brands with category-winning products for families. Operations span from pregnancy to early childhood support, with award-winning products distributed globally through marketplaces and retail channels. Expertise in supply chain, data, technology, and omnichannel strategies is utilized to enhance brand growth and customer reach across multiple touchpoints worldwide.
Who are the top competitors of Heroes?
Heroes's top competitors include Mensa Brands, Thrasio and THG.
What products or services does Heroes offer?
Heroes offers Category-Winning Products.
Who are Heroes's investors?
Heroes has 6 investors. Key investors include Fuel Ventures, Crayhill, Upper90, 360 Capital Partners, and Matt Robinson.