Affluence Direct Sales Private Limited
About Affluence Direct Sales Private Limited
Data last updated:
Affluence Direct Sales Private Limited is a private limited company based in Salem, Tamil Nadu, India. It operates in the specialised services segment of the trading and commerce sector. It was incorporated on 14 July 2017 and has been in existence for over 9 years.
The company is registered with the Registrar of Companies (ROC), Coimbatore, under CIN U51909TZ2017PTC029209. Its GSTIN is 33AAPCA8066J1Z9 (Tamil Nadu).
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors Maruthai Kariyan Manaoharen and Rabert.
Its last annual general meeting (AGM) was held on 20 September 2021, and its latest financial statements are for the year ended 31 March 2021. The registered office is at Old No.60/7D New No. 9 – 3 New Bus Stand West Street Meyyanur By Pass Road, Salem, Tamil Nadu, India – 636004.
As per the financials filed for FY 2021, the company reported a revenue of ₹1.44 Lakh, a decline of 98% compared to the previous year. For the same year it recorded a net loss of ₹5.99 Lakh (net margin -414.3%) and EBITDA of -₹5.3 Lakh (EBITDA margin -366.7%). Revenue has declined at a compounded annual rate (CAGR) of 36% over three years.
Court records list 5 cases involving the company, including 1 filed by the company and 4 filed against it; 1 case is pending.
The current compliance status is marked as compliant by the Registrar of Companies.
Company details
Contact details
Affluence Direct Sales Private Limited's registered office is in Salem, Tamil Nadu. Its e-mail address is in the company report.
- Email
- Registered AddressOld No.60/7D New No. 9 – 3 New Bus Stand West Street Meyyanur By Pass Road, Salem, Tamil Nadu, India – 636004
- IndustryTrading, Specialty, Wholesale
To see the full contact details of Affluence Direct Sales Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Affluence Direct Sales is trade. In detail, this covers retail trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading |
To see the full business activity and turnover split of Affluence Direct Sales Private Limited, buy the company report.
Financials of Affluence Direct Sales Private Limited
FY 2021 filings availableAffluence Direct Sales Private Limited reported revenue of ₹1.44 Lakh (down 98% YoY) for FY 2021.
Compounded Annual Growth Rate (CAGR)
Revenue has declined at a compounded annual rate (CAGR) of 36% over three years, including a 98% fall in the latest year. EBITDA fell 363% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2020-21 | FY 2019-20 | FY 2018-19 | FY 2017-18 |
|---|---|---|---|---|
| Profit and Loss Statement | ||||
| Revenue from Operations | ₹1.44 Lakh | |||
| Other Income | ||||
| Total Revenue | ||||
| Cost of Materials Consumed | ||||
| Employee Benefit Expense | ||||
| Finance Costs | ||||
| Depreciation and Amortisation | ||||
| Other Expenses | ||||
| Total Expenses | ||||
| EBITDA | -₹5.3 Lakh | |||
| Profit Before Tax | ||||
| Tax Expense | ||||
| Net Profit (PAT) | -₹5.99 Lakh | |||
| Balance Sheet | ||||
| Share Capital | ||||
| Reserves and Surplus | ||||
| Net Worth (Total Equity) | ||||
| Long-term Borrowings | ||||
| Short-term Borrowings | ||||
| Trade Payables | ||||
| Total Liabilities | ||||
| Fixed Assets | ||||
| Investments | ||||
| Inventories | ||||
| Trade Receivables | ||||
| Cash and Bank Balance | ||||
| Total Assets | ||||
Financial Ratios
| Metrics | FY 2020-21 | FY 2019-20 | FY 2018-19 | FY 2017-18 |
|---|---|---|---|---|
| Profitability | ||||
| EBITDA Margin | -366.7% | |||
| Net Profit Margin | -414.3% | |||
| Return on Equity (ROE) | ||||
| Return on Capital Employed (ROCE) | ||||
| Return on Assets (ROA) | ||||
| Liquidity and Debt | ||||
| Current Ratio | ||||
| Quick Ratio | ||||
| Debt-to-Equity Ratio | ||||
| Interest Coverage Ratio | ||||
| Efficiency and Growth | ||||
| Asset Turnover | ||||
| Receivable Days | ||||
| Payable Days | ||||
| Inventory Days | ||||
| Revenue Growth | ||||
| Net Profit Growth | ||||
To see the full financial statements and ratios of Affluence Direct Sales Private Limited, buy the company report.
Board of directors of Affluence Direct Sales Private Limited
Affluence Direct Sales has 2 current directors and 3 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Maruthai Kariyan Manaoharen | Director | 30 May 2020 | 6 Years 4 Months | Current |
| Rabert | Additional Director | 03 Feb 2022 | 4 Years 8 Months | Current |
Peer comparison
Affluence Direct Sales Private Limited is compared with the 10 companies closest to it by revenue in the same principal business activity (retail trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Mysoul Retail Private Limited | ₹1.45 Lakh (FY 2024) | 423.0% | Hyderabad, Telangana, India | |||
| Purpled Luxury Concepts Private Limited | ₹1.45 Lakh (FY 2019) | Mumbai, Maharashtra, India | ||||
| Visionic Ray Private Limited | ₹1.45 Lakh (FY 2025) | Noida, Uttar Pradesh, India | ||||
| Pranvi Health Lifescience Private Limited | ₹1.45 Lakh (FY 2020) | Bangalore, Karnataka, India | ||||
| Affluence Direct Sales Private Limitedthis company | ₹1.44 Lakh (FY 2021) | -₹5.99 Lakh | -414.3% | -98.0% | Salem, Tamil Nadu, India | |
| Hominid Healthcare Private Limited | ₹1.44 Lakh (FY 2022) | Matiala, Delhi, India | ||||
| Adhyayan Suppliers Private Limited | ₹1.44 Lakh (FY 2022) | 11919.0% | Kolkata, West Bengal, India | |||
| Tiki Global Private Limited | ₹1.44 Lakh (FY 2025) | -100.0% | Ghaziabad, Uttar Pradesh, India | |||
| Amaranthe Lifestyle Private Limited | ₹1.44 Lakh (FY 2016) | -36.0% | Bangalore, Karnataka, India | |||
| Wonder Coir India Private Limited | ₹1.44 Lakh (FY 2024) | -38.0% | Bangalore, Karnataka, India | |||
| Allahabad Trading Company Private Limited | ₹1.44 Lakh (FY 2021) | -98.0% | Uttar Pradesh, India |
To see the full peer comparison of Affluence Direct Sales Private Limited, buy the company report.
Legal cases
Affluence Direct Sales Private Limited has 5 court cases on record: 1 filed by Affluence Direct Sales, 4 filed against it. 1 case is pending and 4 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 5 | 4 | 1 |
Cases on record (4 of 5)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Namakkal, Tamil Nadu | Criminal case | Filed against the company by an individual | Pending |
| District court, Namakkal, Tamil Nadu | Criminal miscellaneous application | Filed against the company by an individual | Disposed |
| District court, Namakkal, Tamil Nadu | Criminal case | Filed against the company by an individual | Disposed |
| District court, Namakkal, Tamil Nadu | Criminal miscellaneous application | Filed by the company against an individual | Disposed |
To see the full case history of Affluence Direct Sales Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Affluence Direct Sales Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Affluence Direct Sales has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 33AAPCA8066J1Z9 | Tamil Nadu | Active | 04 Aug 2017 |
To see the full GST registrations and return filing status of Affluence Direct Sales Private Limited, buy the company report.
Recent activity
Affluence Direct Sales Private Limited has 5 board changes on record since 2020: 2 appointments and 3 cessations. The latest: Rabert was appointed as Additional Director on 03 Feb 2022.
Frequently asked questions
Affluence Direct Sales is an active private limited company based in Salem, Tamil Nadu, India. The company works in specialty, within the trading industry. It was incorporated on 14 July 2017 (9+ years old) and is registered under CIN U51909TZ2017PTC029209.
Affluence Direct Sales has 2 current directors:
- Maruthai Kariyan Manaoharen - Director
- Rabert - Additional Director
The latest financial statements of Affluence Direct Sales on record with the MCA are for the year ended 31 March 2021. Its last annual general meeting was held on 20 September 2021. Year-wise statements from FY 2018 are in the company report.
The GSTIN of Affluence Direct Sales is 33AAPCA8066J1Z9, registered in Tamil Nadu.
The CIN (Corporate Identification Number) of Affluence Direct Sales is U51909TZ2017PTC029209. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Affluence Direct Sales has 5 court cases on record: 1 filed by the company and 4 filed against it. 1 is pending.
Affluence Direct Sales was incorporated on 14 July 2017, making it 9+ years old. It is registered with the Registrar of Companies, Coimbatore.
The peers of Affluence Direct Sales by revenue are Mysoul Retail Private Limited, Purpled Luxury Concepts Private Limited, Visionic Ray Private Limited, Pranvi Health Lifescience Private Limited, Hominid Healthcare Private Limited and 5 more, all in the same principal business activity (retail trading).
Rabert was appointed as Additional Director on 03 Feb 2022. Subramani Mohan ceased to be Director on 03 Feb 2022. Maruthai Kariyan Manaoharen ceased to be Additional Director on 31 Dec 2020. Affluence Direct Sales has 5 board changes on record in total.
The registered office of Affluence Direct Sales is at Old No.607D New No. 9 – 3 New Bus Stand West Street Meyyanur By Pass Road, Salem, Tamil Nadu, India – 636004.
Affluence Direct Sales operates in the trading industry, in the specialty segment.