Alert Tradelink Private Limited
About Alert Tradelink Private Limited
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Alert Tradelink Private Limited is a private limited company based in Howrah, West Bengal, India. It operates in the diversified financial services segment of the financial services sector. It was incorporated on 22 November 2011 and has been in existence for over 15 years.
The company is registered with the Registrar of Companies (ROC), Kolkata, under CIN U51909WB2011PTC169688.
The company has an authorised share capital of ₹10 Lakh and a paid-up capital of ₹8 Lakh. It is led by directors Swapan Majhi and Alpana P Shah.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at C/O Alpana Shah Lake Land Country Club Bunglow No 16 Pushpanjali Munshidanga, Howrah, West Bengal, India – 711403.
As per the financials filed for FY 2025, the company reported a revenue of ₹7.16 Lakh, a decline of 23% compared to the previous year. For the same year it recorded a net profit of ₹37,348 (net margin 5.2%) and EBITDA of ₹50,470 (EBITDA margin 7%). Revenue has declined at a compounded annual rate (CAGR) of 32% over three years and 2% over five years.
The current compliance status is marked as compliant by the Registrar of Companies.
Company details
Contact details
Alert Tradelink Private Limited's registered office is in Howrah, West Bengal. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered AddressC/O Alpana Shah Lake Land Country Club Bunglow No 16 Pushpanjali Munshidanga, Howrah, West Bengal, India – 711403
- IndustryFinancial Services, Diversified Financial Services
To see the full contact details of Alert Tradelink Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Financials of Alert Tradelink Private Limited
FY 2025 filings availableAlert Tradelink Private Limited reported revenue of ₹7.16 Lakh (down 23% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue has declined at a compounded annual rate (CAGR) of 2% over five years, including a 23% fall in the latest year. EBITDA rose 25% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | ₹50,470 | ||||
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| Net Profit (PAT) | ₹37,348 | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| Profitability | |||||
| EBITDA Margin | 7% | ||||
| Net Profit Margin | 5.2% | ||||
| Return on Equity (ROE) | |||||
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To see the full financial statements and ratios of Alert Tradelink Private Limited, buy the company report.
Board of directors of Alert Tradelink Private Limited
Alert Tradelink has 2 current directors and 3 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Swapan Majhi Also directs: Growth Vinimay Private Limited, Tulip Tradecom Private Limited, Creative Vinimay Private Limited and 5 more | Director | 31 Dec 2018 | 7 Years 9 Months | Current |
| Alpana P Shah Also directs: Growth Vinimay Private Limited, Ajit Tradecom Private Limited, Sarbottam Alloy & Fiscal Pvt Ltd and 5 more | Director | 22 Nov 2011 | 14 Years 11 Months | Current |
Peer comparison
Alert Tradelink Private Limited is compared with the 10 companies closest to it by revenue in the BFSI industry (Other Financial Services), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Bounce Realcon Limited | ₹7.17 Lakh (FY 2025) | -96.0% | Kolkata, West Bengal, India | |||
| Vaamaa Forex Services Private Limited | ₹7.17 Lakh (FY 2024) | -48.0% | Gurugram, Haryana, India | |||
| Dyutir Consultancy Private Limited | ₹7.17 Lakh (FY 2024) | -36.0% | Kolkata, West Bengal, India | |||
| Katariya and Sons Nidhi Limited | ₹7.17 Lakh (FY 2024) | -44.0% | Ahmednagar, Maharashtra, India | |||
| SMC Corporate Solution Limited | ₹7.17 Lakh (FY 2025) | -49.0% | Delhi, India | |||
| Alert Tradelink Private Limitedthis company | ₹7.16 Lakh (FY 2025) | ₹37,348 | 5.2% | -23.0% | Howrah, West Bengal, India | |
| Naina Ventures Private Limited | ₹7.16 Lakh (FY 2025) | -60.0% | Nagpur, Maharashtra, India | |||
| Avnrv Financial Services Private Limited | ₹7.16 Lakh (FY 2025) | -26.0% | Meerut, Uttar Pradesh, India | |||
| Mohanka Exports Pvt Ltd | ₹7.16 Lakh (FY 2025) | 87.0% | Kolkata, West Bengal, India | |||
| Baldor Technologies Account Aggregator Services Private Limited | ₹7.16 Lakh (FY 2025) | -47.0% | Mumbai, Maharashtra, India | |||
| Money Farms Financial Advisors Private Limited | ₹7.15 Lakh (FY 2025) | -9.0% | Thane, Maharashtra, India |
To see the full peer comparison of Alert Tradelink Private Limited, buy the company report.
Auditor
Alert Tradelink Private Limited is audited by MAHATO PRABIR & ASSOCIATES for the financial year 2020.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| MAHATO PRABIR & ASSOCIATES | FY 2020 | 325966E |
Shareholding
The shareholding of Alert Tradelink Private Limited is on record for 3 financial years, the latest being FY 2020, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2020 | FY 2017 | FY 2016 |
|---|---|---|---|
| Promoters | |||
| Domestic institutional investors (DII) | |||
| Foreign institutional investors (FII) | |||
| Public | |||
| Others |
To see the full shareholding pattern of Alert Tradelink Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving Alert Tradelink Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Alert Tradelink Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
No GST registration is on our record for Alert Tradelink Private Limited; the GSTIN and return-filing check is in the company report Buy the company report.
Recent activity
Alert Tradelink Private Limited has 5 board changes on record since 2011: 2 appointments and 3 cessations. The latest: Rupa Shah ceased to be Director on 31 Dec 2018.
Frequently asked questions
Alert Tradelink is an active private limited company based in Howrah, West Bengal, India. The company works in diversified financial services, within the financial services industry. It was incorporated on 22 November 2011 (15+ years old) and is registered under CIN U51909WB2011PTC169688.
Alert Tradelink has 2 current directors:
- Swapan Majhi - Director
- Alpana P Shah - Director
The latest financial statements of Alert Tradelink on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The CIN (Corporate Identification Number) of Alert Tradelink is U51909WB2011PTC169688. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Alert Tradelink was incorporated on 22 November 2011, making it 15+ years old. It is registered with the Registrar of Companies, Kolkata.
The peers of Alert Tradelink by revenue are Bounce Realcon Limited, Vaamaa Forex Services Private Limited, Dyutir Consultancy Private Limited, Katariya and Sons Nidhi Limited, SMC Corporate Solution Limited and 5 more, all in the BFSI industry (Other Financial Services).
Rupa Shah ceased to be Director on 31 Dec 2018. Swapan Majhi was appointed as Director on 31 Dec 2018. Alpana P Shah was appointed as Director on 22 Nov 2011. Alert Tradelink has 5 board changes on record in total.
The registered office of Alert Tradelink is at CO Alpana Shah Lake Land Country Club Bunglow No 16 Pushpanjali Munshidanga, Howrah, West Bengal, India – 711403.
Alert Tradelink operates in the financial services industry, in the diversified financial services segment.
The compliance status of Alert Tradelink is compliant as of 29 September 2026. The company is actively filing with the Registrar of Companies.
Alert Tradelink can be reached at its registered office: CO Alpana Shah Lake Land Country Club Bunglow No 16 Pushpanjali Munshidanga, Howrah, West Bengal, India – 711403.
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