Alternative Marketing Private Limited
About Alternative Marketing Private Limited
Data last updated:
Alternative Marketing Private Limited is a private limited company based in Kolkata, West Bengal, India. It operates in the wholesale distribution segment of the trading and commerce sector. It was incorporated on 21 May 2010 and has been in existence for over 16 years.
The company is registered with the Registrar of Companies (ROC), Kolkata, under CIN U51101WB2010PTC148907.
The company has an authorised share capital of ₹3 Lakh and a paid-up capital of ₹1.9 Lakh. It is led by directors Mohit Agarwal and Ashim Chatterjee.
Its last annual general meeting (AGM) was held on 25 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Nandram Market P – 4 New Howrah Bridge App. Road Room 1010 10th Floor, Kolkata, West Bengal, India – 700001.
As per the financials filed for FY 2025, the company reported a revenue of ₹74.34 Lakh, a decline of 4% compared to the previous year. For the same year it recorded a net profit of ₹5,385 (net margin 0.1%) and EBITDA of ₹7,165 (EBITDA margin 0.1%). Revenue has grown at a compounded annual rate (CAGR) of 10% over three years and 32% over five years.
The current compliance status is marked as compliant by the Registrar of Companies.
Company details
Contact details
Alternative Marketing Private Limited's registered office is in Kolkata, West Bengal. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered AddressNandram Market P – 4 New Howrah Bridge App. Road Room 1010 10th Floor, Kolkata, West Bengal, India – 700001
- IndustryTrading, Other Wholesale, Wholesale
To see the full contact details of Alternative Marketing Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Alternative Marketing is trade. In detail, this covers wholesale trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G1 | Wholesale Trading |
To see the full business activity and turnover split of Alternative Marketing Private Limited, buy the company report.
Financials of Alternative Marketing Private Limited
FY 2025 filings availableAlternative Marketing Private Limited reported revenue of ₹74.34 Lakh (down 4% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue fell 4% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 32%. EBITDA rose 20% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | ₹7,165 | ||||
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| Net Profit (PAT) | ₹5,385 | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA Margin | 0.1% | ||||
| Net Profit Margin | 0.1% | ||||
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To see the full financial statements and ratios of Alternative Marketing Private Limited, buy the company report.
Board of directors of Alternative Marketing Private Limited
Alternative Marketing has 2 current directors and 4 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Mohit Agarwal Also directs: Approach Tracom Private Limited, Satipriya Sales Agencies Limited, Ramanuj Merchants Limited and 5 more | Director | 27 Jan 2022 | 4 Years 9 Months | Current |
| Ashim Chatterjee Also directs: Ramanuj Merchants Limited, Bluish Commercial Limited, Reevon Industries India Limited and 5 more | Director | 18 Dec 2017 | 8 Years 10 Months | Current |
Peer comparison
Alternative Marketing Private Limited is compared with the 10 companies closest to it by revenue in the same principal business activity (wholesale trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Orange Medipharmaceuticals Private Limited | ₹74.37 Lakh (FY 2024) | -42.0% | Lucknow, Uttar Pradesh, India | |||
| Twen India Private Limited | ₹74.36 Lakh (FY 2025) | -17.0% | Delhi, India | |||
| Shinesurya Metalworks Private Limited | ₹74.36 Lakh (FY 2025) | -50.0% | Chennai, Tamil Nadu, India | |||
| Acmaruti Elevator & Escalators Private Limited | ₹74.35 Lakh (FY 2025) | 2.0% | Bangalore, Karnataka, India | |||
| Sahil Electricals Private Limited | ₹74.34 Lakh (FY 2025) | 14.0% | Mumbai, Maharashtra, India | |||
| Alternative Marketing Private Limitedthis company | ₹74.34 Lakh (FY 2025) | ₹5,385 | 0.1% | -4.0% | Kolkata, West Bengal, India | |
| Aarnix Healthsciences Private Limited | ₹74.33 Lakh (FY 2025) | 227.0% | Mumbai, Maharashtra, India | |||
| KR Distributors Private Limited | ₹74.32 Lakh (FY 2025) | -54.0% | Mumbai, Maharashtra, India | |||
| Electrogears Pvt Ltd | ₹74.31 Lakh (FY 2023) | 135.0% | Kolkata, West Bengal, India | |||
| Vighneshwara Sales Private Limited | ₹74.29 Lakh (FY 2016) | -19.0% | Kolkata, West Bengal, India | |||
| Surjalmata Developers Private Limited | ₹74.28 Lakh (FY 2025) | 0.0% | Kolkata, West Bengal, India |
To see the full peer comparison of Alternative Marketing Private Limited, buy the company report.
Auditor
Alternative Marketing Private Limited is audited by JHUMUR KUMAR MUKHOPADHYAY for the financial year 2017.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| JHUMUR KUMAR MUKHOPADHYAY | FY 2017 | 055993 |
Shareholding
The shareholding of Alternative Marketing Private Limited is on record for 2 financial years, the latest being FY 2017, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2017 | FY 2016 |
|---|---|---|
| Promoters | ||
| Domestic institutional investors (DII) | ||
| Foreign institutional investors (FII) | ||
| Public | ||
| Others |
To see the full shareholding pattern of Alternative Marketing Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving Alternative Marketing Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Alternative Marketing Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
No GST registration is on our record for Alternative Marketing Private Limited; the GSTIN and return-filing check is in the company report Buy the company report.
Recent activity
Alternative Marketing Private Limited has 6 board changes on record since 2017: 2 appointments and 4 cessations. The latest: Mohit Agarwal ceased to be Additional Director on 10 Nov 2024.
Frequently asked questions
Alternative Marketing is an active private limited company based in Kolkata, West Bengal, India. The company works in other wholesale, within the trading industry. It was incorporated on 21 May 2010 (16+ years old) and is registered under CIN U51101WB2010PTC148907.
Alternative Marketing has 2 current directors:
- Mohit Agarwal - Director
- Ashim Chatterjee - Director
The latest financial statements of Alternative Marketing on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 25 September 2025. Year-wise statements from 2015 are in the company report.
The CIN (Corporate Identification Number) of Alternative Marketing is U51101WB2010PTC148907. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Alternative Marketing was incorporated on 21 May 2010, making it 16+ years old. It is registered with the Registrar of Companies, Kolkata.
The peers of Alternative Marketing by revenue are Orange Medipharmaceuticals Private Limited, Twen India Private Limited, Shinesurya Metalworks Private Limited, Acmaruti Elevator & Escalators Private Limited, Sahil Electricals Private Limited and 5 more, all in the same principal business activity (wholesale trading).
Mohit Agarwal ceased to be Additional Director on 10 Nov 2024. Upendra Chaurasia ceased to be Director on 01 Feb 2022. Mohit Agarwal was appointed as Director on 27 Jan 2022. Alternative Marketing has 6 board changes on record in total.
The registered office of Alternative Marketing is at Nandram Market P – 4 New Howrah Bridge App. Road Room 1010 10th Floor, Kolkata, West Bengal, India – 700001.
Alternative Marketing operates in the trading industry, in the other wholesale segment.
The compliance status of Alternative Marketing is compliant as of 21 August 2026. The company is actively filing with the Registrar of Companies.
Alternative Marketing can be reached at its registered office: Nandram Market P – 4 New Howrah Bridge App. Road Room 1010 10th Floor, Kolkata, West Bengal, India – 700001.