MSME (Udyam registered) Ministry of MSME
- Category
- Small (2024-25)
- Udyam number
- UDYAM-DL-11-0040972
Apparent Marketing Private Limited
Apparent Marketing Private Limited - fmcg in New Delhi, Delhi, India. FY 2026 financials & compliance.
Revenue · FY 2024
₹14.59 Cr
▲ 74% YoY
Net profit · FY 2024
₹8.56 Lakh
Net margin 0.6%
EBITDA · FY 2024
₹18.55 Lakh
EBITDA margin 1.3%
Authorised capital
₹15 Lakh
Registered with MCA
Paid-up capital
₹12.42 Lakh
Issued & subscribed
Company age
22 yrs
Est. 2004
Directors on board
2
As per MCA filings
Active GSTINs
1
of 2 registered
About Apparent Marketing Private Limited
Data last updated:
Apparent Marketing Private Limited is a private limited company based in New Delhi, Delhi, India. It operates in the tobacco products and alternatives segment of the FMCG sector. It was incorporated on 25 March 2004 and has been in existence for over 22 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U51909DL2004PTC125431. Its GSTIN is 07AAFCA2869K1ZD (Delhi). The company holds 2 GST registrations, of which 1 is active.
The company has an authorised share capital of ₹15 Lakh and a paid-up capital of ₹12.42 Lakh. It is led by directors Vikas Verma and Mukesh Kapoor.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at A – 700 Shastri Nagar, New Delhi, Delhi, India – 110052.
As per the financials filed for FY 2024, the company reported a revenue of ₹14.59 Cr, a growth of 74% compared to the previous year. For the same year it recorded a net profit of ₹8.56 Lakh (net margin 0.6%) and EBITDA of ₹18.55 Lakh (EBITDA margin 1.3%). Revenue has declined at a compounded annual rate (CAGR) of 10% over three years and 19% over five years.
Court records list 4 cases involving the company, including 4 filed by the company.
Apparent Marketing Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-DL-11-0040972). The current compliance status is marked as compliant by the Registrar of Companies.
Company details
CIN U51909DL2004PTC125431
Registration Number 125431
Incorporation Date 25 March 2004
ROC Delhi
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2025
Date of Balance Sheet 31 March 2025
Compliance Status Active Compliant
MSME Classification Small
Udyam Registration UDYAM-DL-11-0040972
Key People
Vikas Verma Director Mukesh Kapoor Director Recognitions & Rankings of Apparent Marketing
Contact details
Apparent Marketing Private Limited's registered office is in New Delhi, Delhi. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered AddressA – 700 Shastri Nagar, New Delhi, Delhi, India – 110052
- IndustryFMCG, Tobacco Products & Alternatives
To see the full contact details of Apparent Marketing Private Limited, buy the company report.
Comprehensive company report
Apparent Marketing Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
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Business activity
The main business activity of Apparent Marketing is wholesale and retail trade; repair of motor vehicles and motorcycles. In detail, this covers wholesale trade, except of motor vehicles and motorcycles.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Wholesale and retail trade; repair of motor vehicles and motorcycles | 46 | Wholesale trade, except of motor vehicles and motorcycles |
To see the full business activity and turnover split of Apparent Marketing Private Limited, buy the company report.
Financials of Apparent Marketing Private Limited
FY 2025 filings availableApparent Marketing Private Limited reported revenue of ₹14.59 Cr (up 74% YoY) for FY 2024.
Revenue · FY 2024
₹14.59 Cr ▲ 74%
Net profit · FY 2024
₹8.56 Lakh margin 0.6%
EBITDA · FY 2024
₹18.55 Lakh margin 1.3%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▲ 74%
3 years · compounded
▼ 10%
5 years · compounded
▼ 19%
EBITDA CAGR growth
1 year
▼ 24%
3 years · compounded
▼ 10%
5 years · compounded
▼ 6%
Revenue rose 74% in the latest year, though over five years it has declined at a compounded annual rate (CAGR) of 19%. EBITDA fell 24% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| Revenue from Operations | |||||
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| Total Expenses | |||||
| EBITDA | ₹18.55 Lakh | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | ₹8.56 Lakh | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
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| Inventories | |||||
| Trade Receivables | |||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 1.3% | ||||
| Net Profit Margin | 0.6% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
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| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Apparent Marketing Private Limited, buy the company report.
Board of directors of Apparent Marketing Private Limited
Apparent Marketing has 2 current directors and 1 former director. Current directors are listed first, with their designation and appointment date.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Vikas Verma | Director | 24 Nov 2017 | 8 Years 11 Months | Current |
| Mukesh Kapoor Also directs: K M Realinfra LLP, KM Food Infrastructure Private Limited, K M Bottling Company Private Limited and 2 more | Director | 25 Mar 2004 | 22 Years 7 Months | Current |
Auditor
Apparent Marketing Private Limited is audited by PUNEET SEHGAL & ASSOCIATES for the financial year 2021.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| PUNEET SEHGAL & ASSOCIATES | FY 2021 | 029761N |
Shareholding
The shareholding of Apparent Marketing Private Limited is on record for 4 financial years, the latest being FY 2021, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2021 | FY 2020 | FY 2017 | FY 2016 |
|---|---|---|---|---|
| Promoters | ||||
| Domestic institutional investors (DII) | ||||
| Foreign institutional investors (FII) | ||||
| Public | ||||
| Others |
To see the full shareholding pattern of Apparent Marketing Private Limited, buy the company report.
Legal cases
Apparent Marketing Private Limited has 4 court cases on record: 4 filed by Apparent Marketing. All cases are disposed.
Total cases
4
Filed by the company
4
Disposed
4
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| High courts | 4 | 0 | 0 |
Cases on record (4 of 4)
| Court | Type of case | Party | Status |
|---|---|---|---|
| High Court, UTTARPRADESH | Court case (WTAX) | Filed by the company against Commissioner Commercial Tax and Another | Disposed |
| High Court, UTTARPRADESH | Court case (WTAX) | Filed by the company against Commissioner Commerical and Another | Disposed |
| High Court, UTTARPRADESH | Court case (WTAX) | Filed by the company against Commissioner, Commercial Tax and Another | Disposed |
| High Court, UTTARPRADESH | Court case (WTAX) | Filed by the company against State of U.P. and 3 Others | Disposed |
To see the full case history of Apparent Marketing Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Apparent Marketing Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Apparent Marketing has 2 GST registrations: 1 active and 1 cancelled or inactive.
Total GSTINs
2
Active
1
Cancelled / inactive
1
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AAFCA2869K1ZD | Delhi | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Apparent Marketing Private Limited, buy the company report.
Recent activity
Apparent Marketing Private Limited has 3 board changes on record since 2004: 2 appointments and 1 cessation. The latest: Saroj Kapoor ceased to be Director on 01 Nov 2021.
AGM
Apparent Marketing Private Limited last Annual general meeting of members was held on 30 Sep 2025 as per latest MCA records.
Filing
Apparent Marketing Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Delhi Ii.
Ceased
Saroj Kapoor ceased to be Director.
Appointed
Vikas Verma was appointed as Director.
Appointed
Mukesh Kapoor was appointed as Director.
Incorporation
25 Mar 2004
Apparent Marketing Private Limited was registered on 25 Mar 2004 with Roc Delhi Ii & aged 22 years 7 months as per MCA records.
Frequently asked questions
Apparent Marketing is an active private limited company based in New Delhi, Delhi, India. The company works in tobacco products and alternatives, within the FMCG industry. It was incorporated on 25 March 2004 (22+ years old) and is registered under CIN U51909DL2004PTC125431.
Apparent Marketing has 2 current directors:
- Vikas Verma - Director
- Mukesh Kapoor - Director
The latest financial statements of Apparent Marketing on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Apparent Marketing is 07AAFCA2869K1ZD, registered in Delhi. The company has 2 GST registrations in all, of which 1 is active and 1 is cancelled or inactive.
The CIN (Corporate Identification Number) of Apparent Marketing is U51909DL2004PTC125431. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Apparent Marketing has 4 court cases on record: 4 filed by the company.
Apparent Marketing was incorporated on 25 March 2004, making it 22+ years old. It is registered with the Registrar of Companies, Delhi.
Saroj Kapoor ceased to be Director on 01 Nov 2021. Vikas Verma was appointed as Director on 24 Nov 2017. Mukesh Kapoor was appointed as Director on 25 Mar 2004.
Yes, Apparent Marketing is registered as a small enterprise under Udyam registration (number: UDYAM-DL-11-0040972).
The registered office of Apparent Marketing is at A – 700 Shastri Nagar, New Delhi, Delhi, India – 110052.
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