Appropriate Advertising Private Limited
About Appropriate Advertising Private Limited
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Appropriate Advertising Private Limited was a private limited company based in New Delhi, Delhi, India. The company has been struck off by the Registrar of Companies, typically due to non-filing of annual returns or failure to commence business. It is no longer operational and cannot enter into any legal contracts or agreements. It operated in the advertising segment of the business services sector. It was incorporated on 11 October 1996.
The company was registered with the Registrar of Companies (ROC), Delhi, under CIN U74300DL1996PTC082597.
The company had an authorised share capital of ₹25 Lakh and a paid-up capital of ₹3.4 Lakh. It was led by directors Aruna Agarwal and Manoj Agarwal.
Its last annual general meeting (AGM) was held on 07 August 2021, and its latest financial statements are for the year ended 31 March 2021. The registered office was at 514 5th Floor DLF Tower – B Jasola, New Delhi, Delhi, India – 110025.
As per the financials filed for FY 2017, the company reported a revenue of ₹9.02 Lakh. For the same year it recorded a net profit of ₹5.57 Lakh (net margin 61.7%) and EBITDA of ₹7.25 Lakh (EBITDA margin 80.4%).
Company details
Contact details
Appropriate Advertising Private Limited's registered office is in New Delhi, Delhi. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered Address514 5th Floor DLF Tower – B Jasola, New Delhi, Delhi, India – 110025
- IndustryBusiness Services, Advertising
To see the full contact details of Appropriate Advertising Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activities of Appropriate Advertising are professional, scientific and technical and support service to organizations. In detail, this covers advertising and market research and office administrative and other business activities including call centers, organising conventions, collection agencies, packaging activities etc.. 2 activity segments are registered with the MCA.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| M | Professional, Scientific and Technical | M6 | Advertising and market research | |
| N | Support service to Organizations | N6 | Office administrative and other business activities including call centers, organising conventions, collection agencies, packaging activities etc. |
To see the full business activity and turnover split of Appropriate Advertising Private Limited, buy the company report.
Financials of Appropriate Advertising Private Limited
FY 2021 filings availableAppropriate Advertising Private Limited reported revenue of ₹9.02 Lakh for FY 2017.
Financial Statement Summary
| Metrics | FY 2016-17 | FY 2015-16 | FY 2014-15 |
|---|---|---|---|
| Profit and Loss Statement | |||
| Revenue from Operations | |||
| Other Income | |||
| Total Revenue | ₹9.02 Lakh | ||
| Cost of Materials Consumed | |||
| Employee Benefit Expense | |||
| Finance Costs | |||
| Depreciation and Amortisation | |||
| Other Expenses | |||
| Total Expenses | |||
| EBITDA | ₹7.25 Lakh | ||
| Profit Before Tax | |||
| Tax Expense | |||
| Net Profit (PAT) | ₹5.57 Lakh | ||
| Balance Sheet | |||
| Share Capital | |||
| Reserves and Surplus | |||
| Net Worth (Total Equity) | |||
| Long-term Borrowings | |||
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| Trade Payables | |||
| Total Liabilities | |||
| Fixed Assets | |||
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| Inventories | |||
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Financial Ratios
| Metrics | FY 2016-17 | FY 2015-16 | FY 2014-15 |
|---|---|---|---|
| Profitability | |||
| EBITDA Margin | 80.4% | ||
| Net Profit Margin | 61.7% | ||
| Return on Equity (ROE) | |||
| Return on Capital Employed (ROCE) | |||
| Return on Assets (ROA) | |||
| Liquidity and Debt | |||
| Current Ratio | |||
| Quick Ratio | |||
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| Efficiency and Growth | |||
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| Receivable Days | |||
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| Revenue Growth | |||
| Net Profit Growth | |||
To see the full financial statements and ratios of Appropriate Advertising Private Limited, buy the company report.
Board of directors of Appropriate Advertising Private Limited
Appropriate Advertising has 2 current directors and 6 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Aruna Agarwal | Director | 24 Jul 2015 | 11 Years 3 Months | As last reported |
| Manoj Agarwal | Director | 17 May 2018 | 8 Years 5 Months | As last reported |
Auditor
Appropriate Advertising Private Limited is audited by INDRA D NARAYAN & CO. for the financial year 2017.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| INDRA D NARAYAN & CO. | FY 2017 | 005630N |
Shareholding
The shareholding of Appropriate Advertising Private Limited is on record for 2 financial years, the latest being FY 2017, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2017 | FY 2016 |
|---|---|---|
| Promoters | ||
| Domestic institutional investors (DII) | ||
| Foreign institutional investors (FII) | ||
| Public | ||
| Others |
To see the full shareholding pattern of Appropriate Advertising Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving Appropriate Advertising Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Appropriate Advertising Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
No GST registration is on our record for Appropriate Advertising Private Limited; the GSTIN and return-filing check is in the company report Buy the company report.
Recent activity
Appropriate Advertising Private Limited has 8 board changes on record since 2011: 2 appointments and 6 cessations. The latest: Manoj Agarwal ceased to be Additional Director on 29 Sep 2018.
Frequently asked questions
Appropriate Advertising has a status of "Struck Off" as per MCA records. This means the company has been officially removed from the Register of Companies, typically due to non-filing of annual returns or failure to commence business within one year of incorporation. A struck-off company cannot enter into any legal contracts or agreements, and any dealings with such an entity carry significant legal and financial risk.
Appropriate Advertising was a private limited company based in New Delhi, Delhi, India. The company worked in advertising, within the business services industry. It was incorporated on 11 October 1996 and is registered under CIN U74300DL1996PTC082597. The company has been struck off by the Registrar of Companies and is no longer operational.
Appropriate Advertising had 2 directors:
- Aruna Agarwal - Director
- Manoj Agarwal - Director
The CIN (Corporate Identification Number) of Appropriate Advertising is U74300DL1996PTC082597. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
The registered office of Appropriate Advertising is at 514 5th Floor DLF Tower – B Jasola, New Delhi, Delhi, India – 110025.
Appropriate Advertising was incorporated on 11 October 1996. It is registered with the Registrar of Companies, Delhi.
The latest financial statements of Appropriate Advertising on record with the MCA are for the year ended 31 March 2021. Its last annual general meeting was held on 07 August 2021. Year-wise statements from 2015 are in the company report.
Appropriate Advertising operated in the business services industry, in the advertising segment. It worked in this industry before it was struck off.
Manoj Agarwal ceased to be Additional Director on 29 Sep 2018. Manoj Agarwal was appointed as Director on 17 May 2018. Sannidhya Manoj ceased to be Director on 17 May 2018. Appropriate Advertising has 8 board changes on record in total.
The compliance status of Appropriate Advertising is compliant as of 03 September 2026.
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