- Category
- Micro (2023-24)
- Udyam number
- UDYAM-UP-28-0053183

About Brad Advertising Limited
Data last updated:
Brad Advertising Limited is a public limited company based in Noida, Uttar Pradesh, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 25 January 1996 and has been in existence for over 30 years.
The company is registered with the Registrar of Companies (ROC), Uttar Pradesh, under CIN U93000UP1996PLC019388.
The company has an authorised share capital of ₹37 Lakh and a paid-up capital of ₹36.57 Lakh. It was formerly known as Nice Financial and Management Services Limited and Brad Real Estates Limited. It is led by directors including Swastika Pathak and Munita Pathak.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Unit 23086 Tower K 14th Avenue Gaur City II, Greater Noida, Uttar Pradesh, India – 201301.
As per the financials filed for FY 2025, the company reported a revenue of ₹18.16 Lakh, a decline of 20% compared to the previous year. For the same year it recorded a net loss of ₹14,487 (net margin -0.8%) and EBITDA of -₹3,830 (EBITDA margin -0.2%). Revenue has grown at a compounded annual rate (CAGR) of 46% over three years and 51% over five years.
The company is associated with 1 brand: Brad Advertising.
Brad Advertising Limited is registered as a micro enterprise under the Udyam registration framework (Reg. No. UDYAM-UP-28-0053183). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website bradadvertising.com.
Company details
Name history
Brad Advertising has undergone 2 name changes throughout its history. The company was previously known as Nice Financial And Management Services Limited, and Brad Real Estates Limited. The current legal name is Brad Advertising Limited.
| Company Name | Status |
|---|---|
| Brad Advertising Limited | Current |
| Nice Financial And Management Services Limited | Previous |
| Brad Real Estates Limited | Previous |
CIN history
Brad Advertising has 2 previous CINs, indicating changes in the company's corporate structure or registration details. The current CIN is U93000UP1996PLC019388, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U93000UP1996PLC019388 | Current |
| U70102UP1996PLC019388 | Previous |
| U67120UP1996PLC019388 | Previous |
Recognitions & Rankings of Brad Advertising
Contact details
Brad Advertising Limited's registered office is in Noida, Uttar Pradesh. Its website is bradadvertising.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered AddressUnit 23086 Tower K 14th Avenue Gaur City II, Greater Noida, Uttar Pradesh, India – 201301
- IndustryMedia and Publishing, Advertising Agencies & Media Services
To see the full contact details of Brad Advertising Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Brad Advertising operates one associated brand: Brad Advertising. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Offers web design, social media marketing, branding, and SEO services. | bradadvertising.com |
Business activity
The main business activity of Brad Advertising is information and communication. In detail, this covers other information & communication service activities.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| J | Information and communication | J8 | Other information & communication service activities |
To see the full business activity and turnover split of Brad Advertising Limited, buy the company report.
Financials of Brad Advertising Limited
FY 2025 filings availableBrad Advertising Limited reported revenue of ₹18.16 Lakh (down 20% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue fell 20% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 51%. EBITDA fell 102% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | -₹3,830 | ||||
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| Net Profit (PAT) | -₹14,487 | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -0.2% | ||||
| Net Profit Margin | -0.8% | ||||
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To see the full financial statements and ratios of Brad Advertising Limited, buy the company report.
Board of directors of Brad Advertising Limited
Brad Advertising has 3 current directors and 5 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Swastika Pathak Also directs: Brad Hive LLP, Brad Realty Private Limited, Brad Property Management Private Limited and 1 more | Director | 25 Jan 1996 | 30 Years 9 Months | Current |
| Munita Pathak Also directs: Brad Nextgen Private Limited, Brad Technology Private Limited | Director | 03 Aug 2015 | 11 Years 2 Months | Current |
| Arun Kumar Pathak Also directs: Brad Nextgen Private Limited, Brad Technology Private Limited | Director | 01 Mar 2019 | 7 Years 7 Months | Current |
Auditor
Brad Advertising Limited is audited by MURARKA & ASSOCIATES for the financial year 2019.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| MURARKA & ASSOCIATES | FY 2019 | 319092E |
Shareholding
The shareholding of Brad Advertising Limited is on record for 4 financial years, the latest being FY 2019, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2019 | FY 2017 | FY 2016 | FY 2015 |
|---|---|---|---|---|
| Promoters | ||||
| Domestic institutional investors (DII) | ||||
| Foreign institutional investors (FII) | ||||
| Public | ||||
| Others |
To see the full shareholding pattern of Brad Advertising Limited, buy the company report.
Legal cases
No court or tribunal cases involving Brad Advertising Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Brad Advertising Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
No GST registration is on our record for Brad Advertising Limited; the GSTIN and return-filing check is in the company report Buy the company report.
Recent activity
Brad Advertising Limited has 8 board changes on record since 1996: 3 appointments and 5 cessations. The latest: Arun Kumar Pathak ceased to be Additional Director on 15 Feb 2022.
Frequently asked questions
Brad Advertising is an active public limited company based in Noida, Uttar Pradesh, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 25 January 1996 (30+ years old) and is registered under CIN U93000UP1996PLC019388.
Brad Advertising has 3 current directors:
- Swastika Pathak - Director
- Munita Pathak - Director
- Arun Kumar Pathak - Director
The latest financial statements of Brad Advertising on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The CIN (Corporate Identification Number) of Brad Advertising is U93000UP1996PLC019388. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Brad Advertising was incorporated on 25 January 1996, making it 30+ years old. It is registered with the Registrar of Companies, Uttar Pradesh.
Arun Kumar Pathak ceased to be Additional Director on 15 Feb 2022. Munita Pathak ceased to be Additional Director on 15 Feb 2022. Arun Kumar Pathak was appointed as Director on 01 Mar 2019. Brad Advertising has 8 board changes on record in total.
Yes, Brad Advertising is registered as a micro enterprise under Udyam registration (number: UDYAM-UP-28-0053183).
Brad Advertising can be reached through the website bradadvertising.com. Its registered office is in Noida, Uttar Pradesh, India.
The registered office of Brad Advertising is at Unit 23086 Tower K 14th Avenue Gaur City II, Greater Noida, Uttar Pradesh, India – 201301.
Brad Advertising operates in the media and publishing industry, in the advertising agencies and media services segment.