MSME (Udyam registered) Ministry of MSME
- Category
- Micro (2024-25)
- Udyam number
- UDYAM-DL-01-0006680
Defy Norms Private Limited - media and publishing in New Delhi, Delhi, India. FY 2026 financials & compliance.
Revenue · FY 2025
₹1.42 Cr
▲ 41% YoY
Net profit · FY 2025
₹5.8 Lakh
Net margin 4.1%
EBITDA · FY 2025
₹9.18 Lakh
EBITDA margin 6.5%
Authorised capital
₹1 Lakh
Registered with MCA
Paid-up capital
₹11,000
Issued & subscribed
Company age
9 yrs
Est. 2017
Directors on board
2
As per MCA filings
Active GSTINs
1
GST registered
About Defy Norms Private Limited
Data last updated:
Defy Norms Private Limited is a private limited company based in New Delhi, Delhi, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 26 December 2017 and has been in existence for over 9 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U74999DL2017PTC327583. Its GSTIN is 07AAGCD4793G1ZF (Delhi).
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹11,000. It is led by directors Satayender Chaudhary and Saurabh Chauhan.
Its last annual general meeting (AGM) was held on 30 August 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 2nd Floor 4 Scindia House Connaught Place, New Delhi, Delhi, India – 110001.
As per the financials filed for FY 2025, the company reported a revenue of ₹1.42 Cr, a growth of 41% compared to the previous year. For the same year it recorded a net profit of ₹5.8 Lakh (net margin 4.1%) and EBITDA of ₹9.18 Lakh (EBITDA margin 6.5%). Revenue has grown at a compounded annual rate (CAGR) of 16% over three years and 43% over five years.
Defy Norms Private Limited is registered as a micro enterprise under the Udyam registration framework (Reg. No. UDYAM-DL-01-0006680). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website defythenorms.com.
Company details
CIN U74999DL2017PTC327583
Registration Number 327583
Incorporation Date 26 December 2017
ROC Delhi
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 August 2025
Date of Balance Sheet 31 March 2025
Compliance Status Active Compliant
MSME Classification Micro
Udyam Registration UDYAM-DL-01-0006680
Recognitions & Rankings of Defy Norms
Contact details
Defy Norms Private Limited's registered office is in New Delhi, Delhi. Its website is defythenorms.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered Address2nd Floor 4 Scindia House Connaught Place, New Delhi, Delhi, India – 110001
- IndustryMedia and Publishing, Advertising Agencies & Media Services
To see the full contact details of Defy Norms Private Limited, buy the company report.
Comprehensive company report
Defy Norms Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
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Business activity
The main business activity of Defy Norms is professional, scientific and technical activities. In detail, this covers advertising and market research.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| M | Professional, scientific and technical activities | 73 | Advertising and market research |
To see the full business activity and turnover split of Defy Norms Private Limited, buy the company report.
Financials of Defy Norms Private Limited
FY 2025 filings availableDefy Norms Private Limited reported revenue of ₹1.42 Cr (up 41% YoY) for FY 2025.
Revenue · FY 2025
₹1.42 Cr ▲ 41%
Net profit · FY 2025
₹5.8 Lakh margin 4.1%
EBITDA · FY 2025
₹9.18 Lakh margin 6.5%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▲ 41%
3 years · compounded
▲ 16%
5 years · compounded
▲ 43%
EBITDA CAGR growth
1 year
▲ 42%
3 years · compounded
▲ 18%
5 years · compounded
▲ 51%
Revenue has grown at a compounded annual rate (CAGR) of 43% over five years, including 41% growth in the latest year. EBITDA rose 42% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | ₹9.18 Lakh | ||||
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| Net Profit (PAT) | ₹5.8 Lakh | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| Profitability | |||||
| EBITDA Margin | 6.5% | ||||
| Net Profit Margin | 4.1% | ||||
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To see the full financial statements and ratios of Defy Norms Private Limited, buy the company report.
Board of directors of Defy Norms Private Limited
Defy Norms has 2 directors on record. No former directors are listed.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Satayender Chaudhary Also directs: Dex Distributions Private Limited, Metalsutra Trading and Services Private Limited, Dex Retail Private Limited and 3 more | Director | 26 Dec 2017 | 8 Years 10 Months | Current |
| Saurabh Chauhan Also directs: Yellow Door Worldwide Private Limited | Director | 26 Dec 2017 | 8 Years 10 Months | Current |
Auditor
Defy Norms Private Limited is audited by MUKESH AGARWAL & CO for the financial year 2019.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| MUKESH AGARWAL & CO | FY 2019 | 021643C |
Shareholding
The shareholding of Defy Norms Private Limited is on record for FY 2019, split between promoters, domestic institutions, public shareholders and others.
| Shareholder category | FY 2019 |
|---|---|
| Promoters | |
| Domestic institutional investors (DII) | |
| Public | |
| Others |
To see the full shareholding pattern of Defy Norms Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving Defy Norms Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Defy Norms Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Defy Norms has 1 GST registration: 1 active.
Total GSTINs
1
Active
1
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AAGCD4793G1ZF | Delhi | Active | 06 Feb 2018 |
To see the full GST registrations and return filing status of Defy Norms Private Limited, buy the company report.
Recent activity
Defy Norms Private Limited has 2 board changes on record since 2017: 2 appointments. The latest: Satayender Chaudhary was appointed as Director on 26 Dec 2017.
AGM
Defy Norms Private Limited last Annual general meeting of members was held on 30 Aug 2025 as per latest MCA records.
Filing
Defy Norms Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Delhi.
Appointed
Satayender Chaudhary was appointed as Director.
Appointed
Saurabh Chauhan was appointed as Director.
Incorporation
26 Dec 2017
Defy Norms Private Limited was registered on 26 Dec 2017 with Roc Delhi & aged 8 years 10 months as per MCA records.
Frequently asked questions
Defy Norms is an active private limited company based in New Delhi, Delhi, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 26 December 2017 (9+ years old) and is registered under CIN U74999DL2017PTC327583.
Defy Norms has 2 current directors:
- Satayender Chaudhary - Director
- Saurabh Chauhan - Director
The latest financial statements of Defy Norms on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 August 2025. Year-wise statements from FY 2018 are in the company report.
The GSTIN of Defy Norms is 07AAGCD4793G1ZF, registered in Delhi.
The CIN (Corporate Identification Number) of Defy Norms is U74999DL2017PTC327583. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Defy Norms was incorporated on 26 December 2017, making it 9+ years old. It is registered with the Registrar of Companies, Delhi.
Satayender Chaudhary was appointed as Director on 26 Dec 2017. Saurabh Chauhan was appointed as Director on 26 Dec 2017.
Yes, Defy Norms is registered as a micro enterprise under Udyam registration (number: UDYAM-DL-01-0006680).
Defy Norms can be reached through the website defythenorms.com. Its registered office is in New Delhi, Delhi, India.
The registered office of Defy Norms is at 2nd Floor 4 Scindia House Connaught Place, New Delhi, Delhi, India – 110001.
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