
About Earthy Selections Private Limited
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Earthy Selections Private Limited is a private limited company based in Pune, Maharashtra, India. It operates in the online cosmetics retail segment of the e-commerce sector. It was incorporated on 27 October 2020 and has been in existence for over 6 years.
The company is registered with the Registrar of Companies (ROC), Pune, under CIN U52599PN2020PTC195411. Its GSTIN is 27AAGCE1616D1Z2 (Maharashtra).
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors including Vibha Sinha and Veena Mahendra Agarwal.
Its last annual general meeting (AGM) was held on 25 October 2023, and its latest financial statements are for the year ended 31 March 2023. The registered office is at G – 1 Bldg.16 Atur Park 5 Koregaon Road, Pune, Maharashtra, India – 411001.
As per the financials filed for FY 2022, the company reported a revenue of ₹13.79 Lakh, reflecting significant growth compared to the previous year. For the same year it recorded a net loss of ₹3,332 (net margin -0.2%) and EBITDA of -₹131 (EBITDA margin 0%).
The company is associated with 1 brand: Earthy Selections.
For more details, the company can be reached via its website earthyselections.com.
Company details
Contact details
Earthy Selections Private Limited's registered office is in Pune, Maharashtra.
- Social Media
- Registered AddressG – 1 Bldg.16 Atur Park 5 Koregaon Road, Pune, Maharashtra, India – 411001
- IndustryE-Commerce, Online Cosmetics Retail
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Earthy Selections operates one associated brand: Earthy Selections. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| An online retail platform offering a variety of natural beauty products. | earthyselections.com |
Financials of Earthy Selections Private Limited
FY 2023 filings availableEarthy Selections Private Limited reported revenue of ₹13.79 Lakh (up 11400% YoY) for FY 2022.
Financial Statement Summary
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| EBITDA | -₹131 | |
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| Net Profit (PAT) | -₹3,332 | |
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Financial Ratios
| Metrics | FY 2021-22 | FY 2020-21 |
|---|---|---|
| Profitability | ||
| EBITDA Margin | 0% | |
| Net Profit Margin | -0.2% | |
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To see the full financial statements and ratios of Earthy Selections Private Limited, buy the company report.
Board of directors of Earthy Selections Private Limited
Earthy Selections has 3 directors on record. No former directors are listed.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Vibha Sinha Also directs: Ingredients AI LLP, Yash Site Development Private Limited, Realtimewave Systems Private Limited and 3 more | Director | 27 Oct 2020 | 6 Years 0 Months | Current |
| Veena Mahendra Agarwal Also directs: Giggle Galaxy Private Limited | Director | 27 Oct 2020 | 6 Years 0 Months | Current |
| Anjana Rajwanshi | Director | 27 Oct 2020 | 6 Years 0 Months | Current |
Peer comparison
Earthy Selections Private Limited is compared with the 10 companies closest to it by revenue in the Ecommerce and Internet industry (Cosmetics), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Esscee Beauty Private Limited | ₹14.52 Lakh (FY 2025) | 1168.0% | Mumbai, Maharashtra, India | |||
| Krelon Cosmetics (OPC) Private Limited | ₹14.4 Lakh (FY 2024) | 303.0% | Ludhiana, Punjab, India | |||
| Shrivenu Cosmetics and Salons Private Limited | ₹14.05 Lakh (FY 2025) | -22.0% | Raipur, Chhattisgarh, India | |||
| Benature Consumers Private Limited | ₹13.98 Lakh (FY 2024) | Gandhinagar, Gujarat, India | ||||
| Dermaklay Cosmetics Private Limited | ₹13.86 Lakh (FY 2025) | -43.0% | Shivpuri Extn, Delhi, India | |||
| Earthy Selections Private Limitedthis company | ₹13.79 Lakh (FY 2022) | -₹3,332 | -0.2% | 11400.0% | Pune, Maharashtra, India | |
| Cremon Cosmetics Private Limited | ₹13.79 Lakh (FY 2025) | 12641.0% | Sanand, Gujarat, India | |||
| Mary Kay Cosmetics Private Limited | ₹13.73 Lakh (FY 2022) | 1118.0% | Gurgaon, Haryana, India | |||
| Zelixon Lifestyle Private Limited | ₹13.62 Lakh (FY 2025) | -6.0% | Surat, Gujarat, India | |||
| Tilottama Cosmetics Private Limited | ₹13.57 Lakh (FY 2025) | Kolkata, West Bengal, India | ||||
| Wuba Skin Care Private Limited | ₹13.31 Lakh (FY 2024) | 35.0% | New Delhi, Delhi, India |
To see the full peer comparison of Earthy Selections Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving Earthy Selections Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Earthy Selections Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Earthy Selections has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AAGCE1616D1Z2 | Maharashtra | Active | 07 Dec 2020 |
To see the full GST registrations and return filing status of Earthy Selections Private Limited, buy the company report.
Recent activity
Earthy Selections Private Limited has 3 board changes on record since 2020: 3 appointments. The latest: Anjana Rajwanshi was appointed as Director on 27 Oct 2020.
Frequently asked questions
Earthy Selections is an active private limited company based in Pune, Maharashtra, India. The company works in online cosmetics retail, within the e-commerce industry. It was incorporated on 27 October 2020 (6+ years old) and is registered under CIN U52599PN2020PTC195411.
Earthy Selections has 3 current directors:
- Vibha Sinha - Director
- Veena Mahendra Agarwal - Director
- Anjana Rajwanshi - Director
The latest financial statements of Earthy Selections on record with the MCA are for the year ended 31 March 2023. Its last annual general meeting was held on 25 October 2023. Year-wise statements from FY 2021 are in the company report.
The GSTIN of Earthy Selections is 27AAGCE1616D1Z2, registered in Maharashtra.
The CIN (Corporate Identification Number) of Earthy Selections is U52599PN2020PTC195411. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Earthy Selections was incorporated on 27 October 2020, making it 6+ years old. It is registered with the Registrar of Companies, Pune.
The peers of Earthy Selections by revenue are Esscee Beauty Private Limited, Krelon Cosmetics (OPC) Private Limited, Shrivenu Cosmetics and Salons Private Limited, Benature Consumers Private Limited, Dermaklay Cosmetics Private Limited and 5 more, all in the Ecommerce and Internet industry (Cosmetics).
Anjana Rajwanshi was appointed as Director on 27 Oct 2020. Veena Mahendra Agarwal was appointed as Director on 27 Oct 2020. Vibha Sinha was appointed as Director on 27 Oct 2020.
Earthy Selections can be reached through the website earthyselections.com. Its registered office is in Pune, Maharashtra, India.
The registered office of Earthy Selections is at G – 1 Bldg.16 Atur Park 5 Koregaon Road, Pune, Maharashtra, India – 411001.
Earthy Selections operates in the e-commerce industry, in the online cosmetics retail segment.

