Frequency Advertising Private Limited
About Frequency Advertising Private Limited
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Frequency Advertising Private Limited is a private limited company based in Kolkata, West Bengal, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 02 April 2003 and has been in existence for over 23 years.
The company is registered with the Registrar of Companies (ROC), Kolkata, under CIN U74300WB2003PTC096004. Its GSTIN is 19AAACF7407R1Z2 (West Bengal).
The company has an authorised share capital of ₹25 Lakh and a paid-up capital of ₹23.45 Lakh. It is led by directors including Naba Kumar Pradhan and Sujay Das.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 35A Sardar Sankar Road 1st Floor, Kolkata, West Bengal, India – 700029.
As per the financials filed for FY 2025, the company reported a revenue of ₹29.63 Cr, a decline of 3% compared to the previous year. For the same year it recorded a net profit of ₹63.44 Lakh (net margin 2.1%) and EBITDA of ₹93.16 Lakh (EBITDA margin 3.1%). Revenue has declined at a compounded annual rate (CAGR) of 3% over three years and 7% over five years.
The current compliance status is marked as compliant by the Registrar of Companies.
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- Registered Address35A Sardar Sankar Road 1st Floor, Kolkata, West Bengal, India – 700029
- IndustryMedia and Publishing, Advertising Agencies & Media Services
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Business Activity of Frequency Advertising Private Limited
The main business activity of Frequency Advertising is information and communication. In detail, this covers motion picture, video and television programme production, sound recording and music publishing activities.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| J | Information and communication | 59 | Motion picture, video and television programme production, sound recording and music publishing activities | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Frequency Advertising Private Limited FY 2025 filings available
Frequency Advertising Private Limited reported revenue of ₹29.63 Cr (down 3% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR) of Frequency Advertising Private Limited
Revenue has declined at a compounded annual rate (CAGR) of 7% over five years, including a 3% fall in the latest year. EBITDA fell 6% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Frequency Advertising Private Limited
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | ₹93.16 Lakh | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | ₹63.44 Lakh | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
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| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Frequency Advertising Private Limited
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 3.1% | •••• | •••• | •••• | •••• |
| Net Profit Margin | 2.1% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Frequency Advertising are in the company report.
Financial statements from 2015
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Board of Directors of Frequency Advertising Private Limited
Frequency Advertising has 3 directors on record. No former directors are listed.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Naba Kumar Pradhan | Director | 02 Apr 2003 | 23 Years 6 Months | Current |
| Sujay Das | Director | 02 Apr 2003 | 23 Years 6 Months | Current |
| Bulbul Prodhan | Director | 02 Apr 2003 | 23 Years 6 Months | Current |
Peer Comparison of Frequency Advertising Private Limited
Frequency Advertising Private Limited is compared with the companies closest to it by revenue in the Media and Publishing industry (Advertising Agencies). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Digimaze Marketing Private Limited | ₹30.13 Cr (FY 2025) | •••• | •••• | -59.0% | •••• | Mumbai, Maharashtra, India |
| Oberoi Ibc India Private Limited | ₹29.96 Cr (FY 2023) | •••• | •••• | 10.0% | •••• | Mumbai, Maharashtra, India |
| Appmontize Media Private Limited | ₹29.83 Cr (FY 2024) | •••• | •••• | -63.0% | •••• | Delhi, India |
| Mediant Communications Private Limited | ₹29.7 Cr (FY 2025) | •••• | •••• | 21.0% | •••• | Gurugram, Haryana, India |
| Tdi International India Private Limited | ₹29.7 Cr (FY 2022) | •••• | •••• | 80.0% | •••• | New Delhi, Delhi, India |
| Frequency Advertising Private Limited this company | ₹29.63 Cr (FY 2025) | •••• | •••• | -3.0% | •••• | Kolkata, West Bengal, India |
| Gibbous Films Private Limited | ₹29.57 Cr (FY 2024) | •••• | •••• | 214.0% | •••• | Delhi, India |
| Last 3 Feet Marketing Solutions Private Limited | ₹29.52 Cr (FY 2025) | •••• | •••• | 44.0% | •••• | Delhi, India |
| Green Honchos Solutions Private Limited | ₹29.5 Cr (FY 2024) | •••• | •••• | -9.0% | •••• | New Delhi, Delhi, India |
| Santa Eventz and Exhibitions Pvt Ltd | ₹29.47 Cr (FY 2024) | •••• | •••• | 4.0% | •••• | Delhi, India |
| Onestep Global Ingress Private Limited | ₹29.31 Cr (FY 2025) | •••• | •••• | 98.0% | •••• | Gurgaon, Haryana, India |
Peers are the five companies nearest above and the five nearest below Frequency Advertising by revenue in the Media and Publishing industry (Advertising Agencies), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Auditor Details of Frequency Advertising Private Limited
Frequency Advertising Private Limited is audited by BINAYAK DEY & CO for the financial year 2021.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| BINAYAK DEY & CO | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Ownership and Shareholding of Frequency Advertising Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Frequency Advertising Private Limited
Frequency Advertising Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Frequency Advertising Private Limited
Employment history and EPFO contributions of people linked to Frequency Advertising.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Frequency Advertising Private Limited
Frequency Advertising Private Limited has 3 board changes on record since 2003: 3 appointments. The latest: Bulbul Prodhan was appointed as Director on 02 Apr 2003.
Credit Ratings, Litigation & Regulatory Alerts for Frequency Advertising Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Frequency Advertising Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Frequency Advertising Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Frequency Advertising Private Limited
Frequency Advertising has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 19AAACF7407R1Z2 | West Bengal | Active | 01 Jul 2017 |
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Frequency Advertising Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Frequency Advertising Private Limited
Frequency Advertising is an active private limited company based in Kolkata, West Bengal, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 02 April 2003 (23+ years old) and is registered under CIN U74300WB2003PTC096004.
Frequency Advertising reported revenue of ₹29.63 Cr for FY 2025 (down 3% YoY).
Frequency Advertising has 3 current directors:
- Naba Kumar Pradhan - Director
- Sujay Das - Director
- Bulbul Prodhan - Director
Frequency Advertising reported a net profit of ₹63.44 Lakh (net margin 2.1%) and EBITDA of ₹93.16 Lakh (EBITDA margin 3.1%) for FY 2025, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Frequency Advertising is 3% over three years and -7% over five years. In the latest year (FY 2025) revenue fell 3%. CAGR is the steady yearly rate that links the first and the last year.
The GSTIN of Frequency Advertising is 19AAACF7407R1Z2, registered in West Bengal.
The CIN (Corporate Identification Number) of Frequency Advertising is U74300WB2003PTC096004. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Frequency Advertising was incorporated on 02 April 2003, making it 23+ years old. It is registered with the Registrar of Companies, Kolkata.
The peers of Frequency Advertising by revenue are Digimaze Marketing Private Limited, Oberoi Ibc India Private Limited, Appmontize Media Private Limited, Mediant Communications Private Limited, Tdi International India Private Limited and 5 more, all in the Media and Publishing industry (Advertising Agencies).
Bulbul Prodhan was appointed as Director on 02 Apr 2003. Naba Kumar Pradhan was appointed as Director on 02 Apr 2003. Sujay Das was appointed as Director on 02 Apr 2003.
The registered office of Frequency Advertising is at 35A Sardar Sankar Road 1st Floor, Kolkata, West Bengal, India – 700029.