
Lemon Tree Advertising Private Limited
About Lemon Tree Advertising Private Limited
Data last updated:
Lemon Tree Advertising Private Limited was a private limited company based in Mumbai, Maharashtra, India. The company has been struck off by the Registrar of Companies, typically due to non-filing of annual returns or failure to commence business. It is no longer operational and cannot enter into any legal contracts or agreements. It operated in the advertising and market research segment of the business services sector. It was incorporated on 04 June 2008.
The company was registered with the Registrar of Companies (ROC), Mumbai, under CIN U22130MH2008PTC183160.
The company had an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It was led by directors Shaji Mechery Varghese and Jose Kannampadathil George.
Its last annual general meeting (AGM) was held on 06 August 2018, and its latest financial statements are for the year ended 31 March 2018. The registered office was at Unit No. 9 Andheri Indusrial Estate Off Veera Desai Road Andheri (West), Mumbai, Maharashtra, India – 400053.
As per the financials filed for FY 2018, the company reported a revenue of ₹36.51 Lakh, a decline of 66% compared to the previous year. For the same year it recorded a net profit of ₹1.71 Lakh (net margin 4.7%) and EBITDA of ₹4.22 Lakh (EBITDA margin 11.6%).
Court records list 1 case involving the company, including 1 filed against it.
Company details
Contact details
Lemon Tree Advertising Private Limited's registered office is in Mumbai, Maharashtra. Its e-mail address is in the company report.
- Email
- Registered AddressUnit No. 9 Andheri Indusrial Estate Off Veera Desai Road Andheri (West), Mumbai, Maharashtra, India – 400053
- IndustryBusiness Services, Advertising And Market Research
To see the full contact details of Lemon Tree Advertising Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Lemon Tree Advertising is professional, scientific and technical. In detail, this covers advertising and market research.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| M | Professional, Scientific and Technical | M6 | Advertising and market research |
To see the full business activity and turnover split of Lemon Tree Advertising Private Limited, buy the company report.
Financials of Lemon Tree Advertising Private Limited
FY 2018 filings availableLemon Tree Advertising Private Limited reported revenue of ₹36.51 Lakh (down 66% YoY) for FY 2018.
Compounded Annual Growth Rate (CAGR)
Revenue fell 66% in the latest year. EBITDA fell 82% in the latest year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2017-18 | FY 2016-17 | FY 2015-16 | FY 2014-15 |
|---|---|---|---|---|
| Profit and Loss Statement | ||||
| Revenue from Operations | ||||
| Other Income | ||||
| Total Revenue | ||||
| Cost of Materials Consumed | ||||
| Employee Benefit Expense | ||||
| Finance Costs | ||||
| Depreciation and Amortisation | ||||
| Other Expenses | ||||
| Total Expenses | ||||
| EBITDA | ₹4.22 Lakh | |||
| Profit Before Tax | ||||
| Tax Expense | ||||
| Net Profit (PAT) | ₹1.71 Lakh | |||
| Balance Sheet | ||||
| Share Capital | ||||
| Reserves and Surplus | ||||
| Net Worth (Total Equity) | ||||
| Long-term Borrowings | ||||
| Short-term Borrowings | ||||
| Trade Payables | ||||
| Total Liabilities | ||||
| Fixed Assets | ||||
| Investments | ||||
| Inventories | ||||
| Trade Receivables | ||||
| Cash and Bank Balance | ||||
| Total Assets | ||||
Financial Ratios
| Metrics | FY 2017-18 | FY 2016-17 | FY 2015-16 | FY 2014-15 |
|---|---|---|---|---|
| Profitability | ||||
| EBITDA Margin | 11.6% | |||
| Net Profit Margin | 4.7% | |||
| Return on Equity (ROE) | ||||
| Return on Capital Employed (ROCE) | ||||
| Return on Assets (ROA) | ||||
| Liquidity and Debt | ||||
| Current Ratio | ||||
| Quick Ratio | ||||
| Debt-to-Equity Ratio | ||||
| Interest Coverage Ratio | ||||
| Efficiency and Growth | ||||
| Asset Turnover | ||||
| Receivable Days | ||||
| Payable Days | ||||
| Inventory Days | ||||
| Revenue Growth | ||||
| Net Profit Growth | ||||
To see the full financial statements and ratios of Lemon Tree Advertising Private Limited, buy the company report.
Board of directors of Lemon Tree Advertising Private Limited
Lemon Tree Advertising has 2 current directors and 4 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Shaji Mechery Varghese | Director | 01 Apr 2009 | 17 Years 6 Months | As last reported |
| Jose Kannampadathil George | Director | 01 Apr 2009 | 17 Years 6 Months | As last reported |
Peer comparison
Lemon Tree Advertising Private Limited is compared with the 8 companies closest to it by revenue in the same principal business activity (advertising and market research), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Respect Advent Private Limited | ₹36.65 Lakh (FY 2024) | 512.0% | Lucknow, Uttar Pradesh, India | |||
| Saraswati Dhanu Media Production Private Limited | ₹36.65 Lakh (FY 2024) | -10.0% | Patna, Bihar, India | |||
| Bib Media Private Limited | ₹36.56 Lakh (FY 2020) | -41.0% | New Delhi, Delhi, India | |||
| Serendipity Marketing Solutions Private Limited | ₹36.53 Lakh (FY 2023) | -16.0% | New Delhi, Delhi, India | |||
| Lemon Tree Advertising Private Limitedthis company | ₹36.51 Lakh (FY 2018) | ₹1.71 Lakh | 4.7% | -66.0% | Mumbai, Maharashtra, India | |
| Pinakin Media and Developers Private Limited | ₹36.49 Lakh (FY 2018) | -34.0% | Allahabad, Uttar Pradesh, India | |||
| Global Buzz Makers Private Limited | ₹36.42 Lakh (FY 2019) | -73.0% | Delhi, India | |||
| Daisy Online Media and Gaming Private Limited | ₹36.41 Lakh (FY 2024) | -63.0% | Rajkot, Gujarat, India | |||
| Primeiro Consultants Private Limited | ₹36.39 Lakh (FY 2025) | -29.0% | Chennai, Tamil Nadu, India |
To see the full peer comparison of Lemon Tree Advertising Private Limited, buy the company report.
Auditor
Lemon Tree Advertising Private Limited is audited by Mukesh M. Harjani for the financial year 2017.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| Mukesh M. Harjani | FY 2017 | 041899 |
Shareholding
The shareholding of Lemon Tree Advertising Private Limited is on record for FY 2017, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2017 |
|---|---|
| Promoters | |
| Domestic institutional investors (DII) | |
| Foreign institutional investors (FII) | |
| Public | |
| Others |
To see the full shareholding pattern of Lemon Tree Advertising Private Limited, buy the company report.
Legal cases
Lemon Tree Advertising Private Limited has 1 court case on record: 1 filed against it. All case is disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 1 | 1 | 0 |
Cases on record (1 of 1)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Mumbai CMM Courts, Maharashtra | Court case (S W) | Filed against the company by Income Tax Department | Disposed |
To see the full case history of Lemon Tree Advertising Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Lemon Tree Advertising Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
No GST registration is on our record for Lemon Tree Advertising Private Limited; the GSTIN and return-filing check is in the company report Buy the company report.
Recent activity
Lemon Tree Advertising Private Limited has 6 board changes on record since 2009: 2 appointments and 4 cessations. The latest: Jose Kannampadathil George ceased to be Additional Director on 29 Sep 2009.
Frequently asked questions
Lemon Tree Advertising has a status of "Struck Off" as per MCA records. This means the company has been officially removed from the Register of Companies, typically due to non-filing of annual returns or failure to commence business within one year of incorporation. A struck-off company cannot enter into any legal contracts or agreements, and any dealings with such an entity carry significant legal and financial risk.
Lemon Tree Advertising was a private limited company based in Mumbai, Maharashtra, India. The company worked in advertising and market research, within the business services industry. It was incorporated on 04 June 2008 and is registered under CIN U22130MH2008PTC183160. The company has been struck off by the Registrar of Companies and is no longer operational.
Lemon Tree Advertising had 2 directors:
- Shaji Mechery Varghese - Director
- Jose Kannampadathil George - Director
The CIN (Corporate Identification Number) of Lemon Tree Advertising is U22130MH2008PTC183160. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
The registered office of Lemon Tree Advertising is at Unit No. 9 Andheri Indusrial Estate Off Veera Desai Road Andheri West, Mumbai, Maharashtra, India – 400053.
Lemon Tree Advertising was incorporated on 04 June 2008. It is registered with the Registrar of Companies, Mumbai.
The latest financial statements of Lemon Tree Advertising on record with the MCA are for the year ended 31 March 2018. Its last annual general meeting was held on 06 August 2018. Year-wise statements from 2015 are in the company report.
Lemon Tree Advertising operated in the business services industry, in the advertising and market research segment. It worked in this industry before it was struck off.
The peers of Lemon Tree Advertising by revenue are Respect Advent Private Limited, Saraswati Dhanu Media Production Private Limited, Bib Media Private Limited, Serendipity Marketing Solutions Private Limited, Pinakin Media and Developers Private Limited and 3 more, all in the same principal business activity (advertising and market research).
Lemon Tree Advertising has 1 court case on record: 1 filed against it.
Jose Kannampadathil George ceased to be Additional Director on 29 Sep 2009. Shaji Mechery Varghese ceased to be Additional Director on 29 Sep 2009. Anto Dominic Puthiry ceased to be Director on 22 May 2009. Lemon Tree Advertising has 6 board changes on record in total.