About Ninety Nine Labels Private Limited
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Ninety Nine Labels Private Limited is a private limited company based in Delhi, India. It operates in the general e-commerce platforms segment of the e-commerce sector. It was incorporated on 20 August 2009 and has been in existence for over 17 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U74900DL2009PTC193377. The company has 2 GST registrations on record, none of which is active.
The company has an authorised share capital of ₹3.25 Cr and a paid-up capital of ₹3.13 Cr. It is led by directors Sameer Walia and Ritu Sud Mathur.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at Khasra No – 258 House No – 638 Lane No 4 West End Marg Vill Saidulaja, B, Delhi, India – 110030.
As per the financials filed for FY 2023, the company reported a revenue of ₹35,064, a growth of 118% compared to the previous year. For the same year it recorded a net loss of ₹33,364 (net margin -95.2%) and EBITDA of -₹2,115 (EBITDA margin -6%). Revenue has declined at a compounded annual rate (CAGR) of 28% over three years and 50% over five years.
The company is associated with 2 brands: NineRasa and 99Labels. Court records list 4 cases involving the company, including 4 filed against it. The company has 20 deals on record (11 secondary share transfers, 8 funding rounds, 1 convertible or debt financing), with disclosed funding of ₹28.78 Cr; the latest was in March 2014. Its 10 peer companies in the Ecommerce and Internet industry (Broad Based Ecommerce) are compared by revenue, 5 larger and 5 smaller; the largest is Rentomo Technologies Private Limited with revenue of ₹36,798.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website 99labels.com.
Company details
Contact details
Ninety Nine Labels Private Limited's registered office is in Delhi, Delhi. Its website is 99labels.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered AddressKhasra No – 258 House No – 638 Lane No 4 West End Marg Vill Saidulaja, B, Delhi, India – 110030
- IndustryE-Commerce, General E-Commerce Platforms
To see the full contact details of Ninety Nine Labels Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Ninety Nine Labels operates two associated brands: NineRasa and 99labels. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Functions as an ad-supported video streaming platform for users. | ninerasa.com | |
| Flash sales are employed for online retail of discounted products. | 99labels.com |
Financials of Ninety Nine Labels Private Limited
FY 2024 filings availableNinety Nine Labels Private Limited reported revenue of ₹35,064 (up 118% YoY) for FY 2023.
Compounded Annual Growth Rate (CAGR)
Revenue rose 118% in the latest year, though over five years it has declined at a compounded annual rate (CAGR) of 50%. EBITDA rose 46% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
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| EBITDA | -₹2,115 | ||||
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| Net Profit (PAT) | -₹33,364 | ||||
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Financial Ratios
| Metrics | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
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| Profitability | |||||
| EBITDA Margin | -6% | ||||
| Net Profit Margin | -95.2% | ||||
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To see the full financial statements and ratios of Ninety Nine Labels Private Limited, buy the company report.
Board of directors of Ninety Nine Labels Private Limited
Ninety Nine Labels has 2 current directors and 6 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Sameer Walia Also directs: Taraasha Creations Private Limited, Ripples of Hope Foundation | Director | 30 Aug 2014 | 12 Years 2 Months | Current |
| Ritu Sud Mathur Also directs: Taraasha Creations Private Limited, Ripples of Hope Foundation, Megriar Associates Private Limited and 1 more | Director | 31 Aug 2024 | 2 Years 2 Months | Current |
Peer comparison
Ninety Nine Labels Private Limited is compared with the 10 companies closest to it by revenue in the Ecommerce and Internet industry (Broad Based Ecommerce), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Rentomo Technologies Private Limited | ₹36,798 (FY 2017) | 372.0% | Bangalore, Karnataka, India | |||
| Simply Cheqit Private Limited | ₹36,711 (FY 2018) | -3.0% | Mumbai, Maharashtra, India | |||
| Dalmia Tech Ventures Private Limited | ₹36,001 (FY 2024) | New Delhi, Delhi, India | ||||
| India E-Com Business Private Limited | ₹35,400 (FY 2022) | -37.0% | Chennai, Tamil Nadu, India | |||
| Jetpur E-Commerce Private Limited | ₹35,310 (FY 2016) | Jetpur, Gujarat, India | ||||
| Ninety Nine Labels Private Limitedthis company | ₹35,064 (FY 2023) | -₹33,364 | -95.2% | 118.0% | Delhi, India | |
| Myzingo E Commerce Services Private Limited | ₹34,571 (FY 2016) | -91.0% | Hyderabad, Telangana, India | |||
| Adibuja Private Limited | ₹34,370 (FY 2025) | -90.0% | Pune, Maharashtra, India | |||
| Syndeseis International Private Limited | ₹34,263 (FY 2018) | 1146.0% | Pitampura, Delhi, India | |||
| Eatlo Tech-Solutions Private Limited | ₹34,197 (FY 2021) | 54.0% | Bangalore, Karnataka, India | |||
| Pax Tibi (OPC) Private Limited | ₹34,105 (FY 2025) | 774.0% | Pudukad, Kerala, India |
To see the full peer comparison of Ninety Nine Labels Private Limited, buy the company report.
Auditor
Ninety Nine Labels Private Limited is audited by RAA & CO. for the financial year 2022.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| RAA & CO. | FY 2022 | 022091N |
Shareholding
The shareholding of Ninety Nine Labels Private Limited is on record for 5 financial years, the latest being FY 2022, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2022 | FY 2021 | FY 2019 | FY 2018 | FY 2017 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Ninety Nine Labels Private Limited, buy the company report.
Deals & funding
Ninety Nine Labels Private Limited has 20 deals on record (11 secondary share transfers, 8 funding rounds, 1 convertible or debt financing), with disclosed funding of ₹28.78 Cr; the latest was in March 2014.
Deals on record (5 of 20)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Mar 2014 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: an individual |
| Aug 2013 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: an individual |
| Apr 2011 | Secondary share transfer | Undisclosed | Buyer: 2 individuals Seller: Primetex Brands Private Limited , an individual |
| Apr 2011 | Secondary share transfer | Undisclosed | Buyer: Info Edge Ventures Seller: Primetex Brands Private Limited , an individual |
| Aug 2010 | Funding round | ₹75 Lakh | Investors: Primetex Brands Private Limited , an individual |
To see the full deal history of Ninety Nine Labels Private Limited, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Ninety Nine Labels Private Limited has 4 court cases on record: 4 filed against it. All cases are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 2 | 2 | 0 |
| High courts | 2 | 2 | 0 |
Cases on record (4 of 4)
| Court | Type of case | Party | Status |
|---|---|---|---|
| High Court of Delhi | Commercial suit | Filed against the company by DKH Retail Ltd | Disposed |
| District court, New Delhi, Delhi | Court case (TM) | Filed against the company by Ms Tommy Hilfiger Licencing LLC | Disposed |
| District court, South, Delhi | Civil suit | Filed against the company by Ms D.T.D.C. Courier Cargo Ltd | Disposed |
| High Court of Delhi | Court case (CS(OS)) | Filed against the company by DKH Retail Ltd | Disposed |
To see the full case history of Ninety Nine Labels Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Ninety Nine Labels Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Ninety Nine Labels has 2 GST registrations on record, and all of them have been cancelled or are inactive. Only active GST numbers are listed on this page.
To see the full GST registrations and return filing status of Ninety Nine Labels Private Limited, buy the company report.
Recent activity
Ninety Nine Labels Private Limited has 9 board changes on record since 2009: 3 appointments and 6 cessations. The latest: Ritu Sud Mathur was appointed as Director on 31 Aug 2024.
Frequently asked questions
Ninety Nine Labels is an active private limited company based in Delhi, India. The company works in general e-commerce platforms, within the e-commerce industry. It was incorporated on 20 August 2009 (17+ years old) and is registered under CIN U74900DL2009PTC193377.
Ninety Nine Labels has 2 current directors:
- Sameer Walia - Director
- Ritu Sud Mathur - Director
The latest financial statements of Ninety Nine Labels on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from 2015 are in the company report.
No. Ninety Nine Labels has 2 GST registrations on record and all of them are cancelled or inactive.
The CIN (Corporate Identification Number) of Ninety Nine Labels is U74900DL2009PTC193377. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Ninety Nine Labels has 4 court cases on record: 4 filed against it. Most are in the district courts.
Ninety Nine Labels was incorporated on 20 August 2009, making it 17+ years old. It is registered with the Registrar of Companies, Delhi.
Ninety Nine Labels has 20 deals on record (11 secondary share transfers, 8 funding rounds, 1 convertible or debt financing), with disclosed funding of ₹28.78 Cr; the latest was in March 2014.
The peers of Ninety Nine Labels by revenue are Rentomo Technologies Private Limited, Simply Cheqit Private Limited, Dalmia Tech Ventures Private Limited, India E-Com Business Private Limited, Jetpur E-Commerce Private Limited and 5 more, all in the Ecommerce and Internet industry (Broad Based Ecommerce).
Ritu Sud Mathur was appointed as Director on 31 Aug 2024. Ishita Swarup ceased to be Director on 14 Jul 2024. Sameer Walia ceased to be Additional Director on 30 Sep 2014. Ninety Nine Labels has 9 board changes on record in total.
Ninety Nine Labels can be reached through the website 99labels.com. Its registered office is in Delhi, India.
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