Peeie Merchants Private Limited
About Peeie Merchants Private Limited
Data last updated:
Peeie Merchants Private Limited is a private limited company based in Delhi, India. It operates in the tobacco products and alternatives segment of the FMCG sector. It was incorporated on 16 May 1995 and has been in existence for over 31 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U51100DL1995PTC068569. Its GSTIN is 07AAACP7249P1ZT (Delhi).
The company has an authorised share capital of ₹4 Cr and a paid-up capital of ₹1.8 Cr. It was formerly known as Peeie Finance Private Limited. It is led by directors Nitin Malu and Madan Lal Swami.
Its last annual general meeting (AGM) was held on 27 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at House No. 90 3rd Floor Block – D Ashok Vihar Phase – I, Delhi, India – 110052.
As per the financials filed for FY 2024, the company reported a revenue of ₹4.82 Lakh, reflecting significant growth compared to the previous year. For the same year it recorded a net profit of ₹4,385 (net margin 0.9%) and EBITDA of ₹5,926 (EBITDA margin 1.2%). Revenue has declined at a compounded annual rate (CAGR) of 48% over three years and 10% over five years.
The current compliance status is marked as compliant by the Registrar of Companies.
Company details
CIN history
Peeie Merchants has one previous CIN (Corporate Identification Number): U74899DL1995PTC068569. The current CIN is U51100DL1995PTC068569, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U51100DL1995PTC068569 | Current |
| U74899DL1995PTC068569 | Previous |
Contact details
Peeie Merchants Private Limited's registered office is in Delhi, Delhi. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered AddressHouse No. 90 3rd Floor Block – D Ashok Vihar Phase – I, Delhi, India – 110052
- IndustryFMCG, Tobacco Products & Alternatives
To see the full contact details of Peeie Merchants Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Peeie Merchants is financial and insurance activities. In detail, this covers activities auxiliary to financial service and insurance activities.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| K | Financial and insurance activities | 66 | Activities auxiliary to financial service and insurance activities |
To see the full business activity and turnover split of Peeie Merchants Private Limited, buy the company report.
Financials of Peeie Merchants Private Limited
FY 2025 filings availablePeeie Merchants Private Limited reported revenue of ₹4.82 Lakh (up 220% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue rose 220% in the latest year, though over five years it has declined at a compounded annual rate (CAGR) of 10%. EBITDA rose 84% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | |||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | ₹5,926 | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | ₹4,385 | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 1.2% | ||||
| Net Profit Margin | 0.9% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Peeie Merchants Private Limited, buy the company report.
Board of directors of Peeie Merchants Private Limited
Peeie Merchants has 2 current directors and 5 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Madan Lal Swami Also directs: Varank Papers Private Limited, Jarrow Developers Private Limited, Majata Merchants Private Limited and 1 more | Additional Director | 25 Feb 2023 | 3 Years 8 Months | Current |
| Nitin Malu Also directs: Ojs Trading Co. Limited | Director | 11 Dec 2020 | 5 Years 10 Months | Current |
Auditor
Peeie Merchants Private Limited is audited by VARUN BANSAL & CO for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| VARUN BANSAL & CO | FY 2023 | 039954N |
Shareholding
The shareholding of Peeie Merchants Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Peeie Merchants Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving Peeie Merchants Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Peeie Merchants Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Peeie Merchants has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AAACP7249P1ZT | Delhi | Active | 24 Dec 2021 |
To see the full GST registrations and return filing status of Peeie Merchants Private Limited, buy the company report.
Recent activity
Peeie Merchants Private Limited has 7 board changes on record since 2018: 2 appointments and 5 cessations. The latest: Madan Lal Swami was appointed as Additional Director on 25 Feb 2023.
Frequently asked questions
Peeie Merchants is an active private limited company based in Delhi, India. The company works in tobacco products and alternatives, within the FMCG industry. It was incorporated on 16 May 1995 (31+ years old) and is registered under CIN U51100DL1995PTC068569.
Peeie Merchants has 2 current directors:
- Madan Lal Swami - Additional Director
- Nitin Malu - Director
The latest financial statements of Peeie Merchants on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 27 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Peeie Merchants is 07AAACP7249P1ZT, registered in Delhi.
The CIN (Corporate Identification Number) of Peeie Merchants is U51100DL1995PTC068569. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Peeie Merchants was incorporated on 16 May 1995, making it 31+ years old. It is registered with the Registrar of Companies, Delhi.
Madan Lal Swami was appointed as Additional Director on 25 Feb 2023. Nitin Malu ceased to be Additional Director on 22 Sep 2021. Manoj Kumar Malu ceased to be Additional Director on 16 Aug 2021. Peeie Merchants has 7 board changes on record in total.
The registered office of Peeie Merchants is at House No. 90 3rd Floor Block – D Ashok Vihar Phase – I, Delhi, India – 110052.
Peeie Merchants operates in the FMCG industry, in the tobacco products and alternatives segment.
The compliance status of Peeie Merchants is compliant as of 23 September 2026. The company is actively filing with the Registrar of Companies.