Purechoice Retail Private Limited
About Purechoice Retail Private Limited
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Purechoice Retail Private Limited is a private limited company based in Jaipur, Rajasthan, India. It operates in the sand and clay segment of the mining sector. It was incorporated on 28 July 2023.
The company is registered with the Registrar of Companies (ROC), Jaipur, under CIN U14101RJ2023PTC089110. Its GSTIN is 08AANCP9645E1ZX (Rajasthan).
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors including Sunita Hemrajani and Bhavin Jayraj Kanani.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Jaipur, Rajasthan.
As per the financials filed for FY 2025, the company reported a revenue of ₹1.62 Lakh, a decline of 75% compared to the previous year. For the same year it recorded a net loss of ₹2.32 Lakh (net margin -143.2%) and EBITDA of -₹2.27 Lakh (EBITDA margin -139.8%).
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- Registered Address73/199, Mansarovar, Jaipur, Rajasthan, India – 302020
- IndustryMining, Sand And Clay, Quarrying Of Stone, Marble Quarrying
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Business Activity of Purechoice Retail Private Limited
The main business activity of Purechoice Retail is wholesale and retail trade; repair of motor vehicles and motorcycles. In detail, this covers retail trade, except of motor vehicles and motorcycles.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| G | Wholesale and retail trade; repair of motor vehicles and motorcycles | 47 | Retail trade, except of motor vehicles and motorcycles | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Purechoice Retail Private Limited FY 2025 filings available
Purechoice Retail Private Limited reported revenue of ₹1.62 Lakh (down 75% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR) of Purechoice Retail Private Limited
Revenue fell 75% in the latest year. EBITDA rose 75% in the latest year. All are worked out from the filed statements.
Financial Statement Summary of Purechoice Retail Private Limited
| Metrics | FY 2024-25 | FY 2023-24 |
|---|---|---|
| Profit and Loss Statement | ||
| Revenue from Operations | •••• | •••• |
| Other Income | •••• | •••• |
| Total Revenue | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• |
| Employee Benefit Expense | •••• | •••• |
| Finance Costs | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• |
| Other Expenses | •••• | •••• |
| Total Expenses | •••• | •••• |
| EBITDA | -₹2.27 Lakh | •••• |
| Profit Before Tax | •••• | •••• |
| Tax Expense | •••• | •••• |
| Net Profit (PAT) | -₹2.32 Lakh | •••• |
| Balance Sheet | ||
| Share Capital | •••• | •••• |
| Reserves and Surplus | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• |
| Long-term Borrowings | •••• | •••• |
| Short-term Borrowings | •••• | •••• |
| Trade Payables | •••• | •••• |
| Total Liabilities | •••• | •••• |
| Fixed Assets | •••• | •••• |
| Investments | •••• | •••• |
| Inventories | •••• | •••• |
| Trade Receivables | •••• | •••• |
| Cash and Bank Balance | •••• | •••• |
| Total Assets | •••• | •••• |
Financial Ratios of Purechoice Retail Private Limited
| Metrics | FY 2024-25 | FY 2023-24 |
|---|---|---|
| Profitability | ||
| EBITDA Margin | -139.8% | •••• |
| Net Profit Margin | -143.2% | •••• |
| Return on Equity (ROE) | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• |
| Liquidity and Debt | ||
| Current Ratio | •••• | •••• |
| Quick Ratio | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• |
| Efficiency and Growth | ||
| Asset Turnover | •••• | •••• |
| Receivable Days | •••• | •••• |
| Payable Days | •••• | •••• |
| Inventory Days | •••• | •••• |
| Revenue Growth | •••• | •••• |
| Net Profit Growth | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Purechoice Retail are in the company report.
Financial statements from FY 2024
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Peer Comparison of Purechoice Retail Private Limited
Purechoice Retail Private Limited is compared with the companies closest to it by revenue in the Consumer Products industry (Footwear Retail and Distribution, Textile Retail and Distribution). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Imperial Fibres Private Limited | ₹1.64 Lakh (FY 2019) | •••• | •••• | -96.0% | •••• | Delhi, India |
| Shashwin Textiles Limited | ₹1.63 Lakh (FY 2025) | •••• | •••• | 74.0% | •••• | Rajasthan, India |
| Utalika Promoters Limited | ₹1.62 Lakh (FY 2020) | •••• | •••• | -7.0% | •••• | Thane, Maharashtra, India |
| Vyapar Industries Limited | ₹1.62 Lakh (FY 2025) | •••• | •••• | 19.0% | •••• | Mumbai, Maharashtra, India |
| Migrate Vyapaar Pvt Ltd | ₹1.62 Lakh (FY 2019) | •••• | •••• | -10.0% | •••• | Kolkata, West Bengal, India |
| Purechoice Retail Private Limited this company | ₹1.62 Lakh (FY 2025) | •••• | •••• | -75.0% | •••• | Jaipur, Rajasthan, India |
| Orpiment Suppliers Private Limited | ₹1.62 Lakh (FY 2024) | •••• | •••• | 4.0% | •••• | Kolkata, West Bengal, India |
| Silver Commosale Private Limited | ₹1.61 Lakh (FY 2025) | •••• | •••• | -79.0% | •••• | Kolkata, West Bengal, India |
| Somnath Dealers Private Limited | ₹1.61 Lakh (FY 2025) | •••• | •••• | 2.0% | •••• | Kolkata, West Bengal, India |
| Waterbear Enterprise (OPC) Private Limited | ₹1.61 Lakh (FY 2023) | •••• | •••• | 14.0% | •••• | Surat, Gujarat, India |
| Aryavarat Agency Private Limited | ₹1.6 Lakh (FY 2025) | •••• | •••• | 7.0% | •••• | Kolkata, West Bengal, India |
Peers are the five companies nearest above and the five nearest below Purechoice Retail by revenue in the Consumer Products industry (Footwear Retail and Distribution, Textile Retail and Distribution), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Board of Directors of Purechoice Retail Private Limited
Purechoice Retail has 3 current directors and 1 former director. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Sunita Hemrajani Also directs: Sweet Ginger Fashions Private Limited | Director | 02 Sep 2023 | 3 Years 1 Months | Current |
| Bhavin Jayraj Kanani | Director | 28 Jul 2023 | 3 Years 2 Months | Current |
| Shankar Hemrajani Also directs: Sweet Ginger Fashions Private Limited | Director | 28 Jul 2023 | 3 Years 2 Months | Current |
Charges & Borrowings of Purechoice Retail Private Limited
Purechoice Retail Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Purechoice Retail Private Limited
Employment history and EPFO contributions of people linked to Purechoice Retail.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Purechoice Retail Private Limited
Purechoice Retail Private Limited has 4 board changes on record since 2023: 3 appointments and 1 cessation. The latest: Sunita Hemrajani ceased to be Additional Director on 24 Oct 2024.
Credit Ratings, Litigation & Regulatory Alerts for Purechoice Retail Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Purechoice Retail Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Purechoice Retail Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Purechoice Retail Private Limited
Purechoice Retail has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 08AANCP9645E1ZX | Rajasthan | Active | 13 Aug 2023 |
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Purechoice Retail Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Purechoice Retail Private Limited
Purechoice Retail is an active private limited company based in Jaipur, Rajasthan, India. The company works in sand and clay, within the mining industry. It was incorporated on 28 July 2023 (3+ years old) and is registered under CIN U14101RJ2023PTC089110.
Purechoice Retail reported revenue of ₹1.62 Lakh for FY 2025 (down 75% YoY).
Purechoice Retail has 3 current directors:
- Sunita Hemrajani - Director
- Bhavin Jayraj Kanani - Director
- Shankar Hemrajani - Director
Purechoice Retail reported a net loss of ₹2.32 Lakh (net margin -143.2%) and EBITDA of -₹2.27 Lakh (EBITDA margin -139.8%) for FY 2025, as per its filed financial statements.
The GSTIN of Purechoice Retail is 08AANCP9645E1ZX, registered in Rajasthan.
The CIN (Corporate Identification Number) of Purechoice Retail is U14101RJ2023PTC089110. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Purechoice Retail was incorporated on 28 July 2023, making it 3+ years old. It is registered with the Registrar of Companies, Jaipur.
The peers of Purechoice Retail by revenue are Imperial Fibres Private Limited, Shashwin Textiles Limited, Utalika Promoters Limited, Vyapar Industries Limited, Migrate Vyapaar Pvt Ltd and 5 more, all in the Consumer Products industry (Footwear Retail and Distribution, Textile Retail and Distribution).
Sunita Hemrajani ceased to be Additional Director on 24 Oct 2024. Sunita Hemrajani was appointed as Director on 02 Sep 2023. Bhavin Jayraj Kanani was appointed as Director on 28 Jul 2023. Purechoice Retail has 4 board changes on record in total.
The registered office of Purechoice Retail is at 73199, Mansarovar, Jaipur, Rajasthan, India – 302020.
Purechoice Retail has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh.