About Selvel Ad Services Private Limited
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Selvel Ad Services Private Limited is a private limited company based in Mumbai, Maharashtra, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 12 January 2011 and has been in existence for over 15 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U74900MH2011PTC212228. Its GSTIN is 27AAPCS2362H1Z2 (Maharashtra).
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors including Khushroo Keki Driver and Mehernosh Dhunjishaw Ichhaporia.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Ravindra Annex 4th Floor 194 D V Road Churchgate, Mumbai, Maharashtra, India – 400020.
As per the financials filed for FY 2025, the company reported a revenue of ₹1.85 Cr, a growth of 22% compared to the previous year. For the same year it recorded a net loss of ₹10.91 Lakh (net margin -5.9%) and EBITDA of ₹37.43 Lakh (EBITDA margin 20.3%). Revenue has declined at a compounded annual rate (CAGR) of 46% over three years and 3% over five years.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website selvel.com.
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- TelephoneLocked
- Website
- Social MediaLocked
- Registered AddressRavindra Annex 4th Floor 194 D V Road Churchgate, Mumbai, Maharashtra, India – 400020
- IndustryMedia and Publishing, Advertising Agencies & Media Services
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Business Activity of Selvel Ad Services Private Limited
The main business activity of Selvel Ad Services is professional, scientific and technical activities. In detail, this covers advertising and market research.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| M | Professional, scientific and technical activities | 73 | Advertising and market research | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Selvel Ad Services Private Limited FY 2025 filings available
Selvel Ad Services Private Limited reported revenue of ₹1.85 Cr (up 22% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR) of Selvel Ad Services Private Limited
Revenue rose 22% in the latest year, though over five years it has declined at a compounded annual rate (CAGR) of 3%. EBITDA rose 39% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Selvel Ad Services Private Limited
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | ₹37.43 Lakh | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | -₹10.91 Lakh | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Selvel Ad Services Private Limited
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 20.3% | •••• | •••• | •••• | •••• |
| Net Profit Margin | -5.9% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Selvel Ad Services are in the company report.
Financial statements from 2015
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Board of Directors of Selvel Ad Services Private Limited
Selvel Ad Services has 3 current directors and 6 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Khushroo Keki Driver | Director | 16 Feb 2019 | 7 Years 8 Months | Current |
| Mehernosh Dhunjishaw Ichhaporia | Director | 14 May 2019 | 7 Years 5 Months | Current |
| Roxanne Mehernosh Ichhaporia | Director | 26 Mar 2018 | 8 Years 6 Months | Current |
Peer Comparison of Selvel Ad Services Private Limited
Selvel Ad Services Private Limited is compared with the companies closest to it by revenue in the Media and Publishing industry (Advertising Agencies). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Adzasia Private Limited | ₹1.85 Cr (FY 2025) | •••• | •••• | 38.0% | •••• | Baraut, Uttar Pradesh, India |
| Ols Creative India Private Limited | ₹1.85 Cr (FY 2025) | •••• | •••• | 11.0% | •••• | Pune, Maharashtra, India |
| Empirical Media Private Limited | ₹1.85 Cr (FY 2023) | •••• | •••• | 48.0% | •••• | Bangalore, Karnataka, India |
| Bluedoor Global Solutions Private Limited | ₹1.85 Cr (FY 2024) | •••• | •••• | -59.0% | •••• | Secunderabad, Telangana, India |
| Asj Commerce Private Limited | ₹1.85 Cr (FY 2025) | •••• | •••• | -48.0% | •••• | Delhi, India |
| Selvel Ad Services Private Limited this company | ₹1.85 Cr (FY 2025) | •••• | •••• | 22.0% | •••• | Mumbai, Maharashtra, India |
| Indiva Marketing Private Limited | ₹1.84 Cr (FY 2024) | •••• | •••• | 21.0% | •••• | Mumbai, Maharashtra, India |
| Metropolis Media Private Limited | ₹1.84 Cr (FY 2022) | •••• | •••• | 156.0% | •••• | Zirakpur, Punjab, India |
| Diyansh IT Services Private Limited | ₹1.84 Cr (FY 2025) | •••• | •••• | -50.0% | •••• | Bangalore, Karnataka, India |
| Saksham Branding Services Private Limited | ₹1.84 Cr (FY 2025) | •••• | •••• | -24.0% | •••• | Delhi, India |
| Viable Events and Advertising Private Limited | ₹1.84 Cr (FY 2025) | •••• | •••• | -6.0% | •••• | New Delhi, Delhi, India |
Peers are the five companies nearest above and the five nearest below Selvel Ad Services by revenue in the Media and Publishing industry (Advertising Agencies), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Auditor Details of Selvel Ad Services Private Limited
Selvel Ad Services Private Limited is audited by J J DESAI & ASSOCIATES for the financial year 2019.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| J J DESAI & ASSOCIATES | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Ownership and Shareholding of Selvel Ad Services Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Selvel Ad Services Private Limited
Selvel Ad Services Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Selvel Ad Services Private Limited
Employment history and EPFO contributions of people linked to Selvel Ad Services.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Selvel Ad Services Private Limited
Selvel Ad Services Private Limited has 9 board changes on record since 2015: 3 appointments and 6 cessations. The latest: Khushroo Keki Driver ceased to be Additional Director on 30 Sep 2019.
Credit Ratings, Litigation & Regulatory Alerts for Selvel Ad Services Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Selvel Ad Services Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Selvel Ad Services Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Selvel Ad Services Private Limited
Selvel Ad Services has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AAPCS2362H1Z2 | Maharashtra | Active | 01 Jul 2017 |
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Selvel Ad Services Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Selvel Ad Services Private Limited
Selvel Ad Services is an active private limited company based in Mumbai, Maharashtra, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 12 January 2011 (15+ years old) and is registered under CIN U74900MH2011PTC212228.
Selvel Ad Services reported revenue of ₹1.85 Cr for FY 2025 (up 22% YoY).
Selvel Ad Services has 3 current directors:
- Khushroo Keki Driver - Director
- Mehernosh Dhunjishaw Ichhaporia - Director
- Roxanne Mehernosh Ichhaporia - Director
Selvel Ad Services reported a net loss of ₹10.91 Lakh (net margin -5.9%) and EBITDA of ₹37.43 Lakh (EBITDA margin 20.3%) for FY 2025, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Selvel Ad Services is 46% over three years and -3% over five years. In the latest year (FY 2025) revenue rose 22%. CAGR is the steady yearly rate that links the first and the last year.
The GSTIN of Selvel Ad Services is 27AAPCS2362H1Z2, registered in Maharashtra.
The CIN (Corporate Identification Number) of Selvel Ad Services is U74900MH2011PTC212228. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Selvel Ad Services was incorporated on 12 January 2011, making it 15+ years old. It is registered with the Registrar of Companies, Mumbai.
The peers of Selvel Ad Services by revenue are Adzasia Private Limited, Ols Creative India Private Limited, Empirical Media Private Limited, Bluedoor Global Solutions Private Limited, Asj Commerce Private Limited and 5 more, all in the Media and Publishing industry (Advertising Agencies).
Khushroo Keki Driver ceased to be Additional Director on 30 Sep 2019. Mehernosh Dhunjishaw Ichhaporia ceased to be Additional Director on 30 Sep 2019. Nitin Anant Kshirsagar ceased to be Director on 16 Sep 2019. Selvel Ad Services has 9 board changes on record in total.
Selvel Ad Services can be reached through the website selvel.com. Its registered office is in Mumbai, Maharashtra, India.