About Smile Merchandising Private Limited
Data last updated:
Smile Merchandising Private Limited was a private limited company based in New Delhi, Delhi, India. The company has been amalgamated - it was merged with another entity and no longer exists as a separate legal entity. It operated in the watches and jewelry manufacturing segment of the consumer goods sector. It was incorporated on 17 February 2012.
The company was registered with the Registrar of Companies (ROC), Delhi, under CIN U51909DL2012PTC231754. The company has 1 GST registration on record, which is no longer active.
The company had an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It was led by directors Rahul Negi and Ramshekhar Prasad.
Its last annual general meeting (AGM) was held on 30 September 2023, and its latest financial statements are for the year ended 31 March 2023. The registered office was at D – 119 Lajpat Nagar – 1, New Delhi, Delhi, India – 110024.
As per the financials filed for FY 2023, the company reported a revenue of ₹3.82 Lakh, reflecting significant growth compared to the previous year. For the same year it recorded a net profit of ₹3.67 Lakh (net margin 96.1%) and EBITDA of ₹3.67 Lakh (EBITDA margin 96.1%). Revenue has grown at a compounded annual rate (CAGR) of 6% over three years and 125% over five years.
The last known website on record is smile.co.in.
Company details
Contact details
Smile Merchandising Private Limited's registered office is in New Delhi, Delhi. Its website is smile.co.in. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered AddressD – 119 Lajpat Nagar – 1, New Delhi, Delhi, India – 110024
- IndustryConsumer Goods, Watches & Jewelry Manufacturing
To see the full contact details of Smile Merchandising Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Financials of Smile Merchandising Private Limited
FY 2023 filings availableSmile Merchandising Private Limited reported revenue of ₹3.82 Lakh (up 6799% YoY) for FY 2023.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 125% over five years. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
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| EBITDA | ₹3.67 Lakh | ||||
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| Net Profit (PAT) | ₹3.67 Lakh | ||||
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Financial Ratios
| Metrics | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 96.1% | ||||
| Net Profit Margin | 96.1% | ||||
| Return on Equity (ROE) | |||||
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To see the full financial statements and ratios of Smile Merchandising Private Limited, buy the company report.
Board of directors of Smile Merchandising Private Limited
Smile Merchandising has 2 current directors and 4 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Rahul Negi Also directs: Awari Technologies Private Limited | Director | 20 Nov 2023 | 2 Years 11 Months | As last reported |
| Ramshekhar Prasad Also directs: Juvalia Sales Private Limited, Awari Technologies Private Limited | Director | 20 Nov 2023 | 2 Years 11 Months | As last reported |
Peer comparison
Smile Merchandising Private Limited is compared with the 10 companies closest to it by revenue in the Consumer Products industry (Watches and Jewellery Manufacturers), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Sudha Beads Private Limited | ₹4.11 Lakh (FY 2022) | -94.0% | Mumbai, Maharashtra, India | |||
| Von-Muziris Ventures Private Limited | ₹4.06 Lakh (FY 2022) | -54.0% | Mumbai, Maharashtra, India | |||
| Loyalty Gems and Jewels Private Limited | ₹3.95 Lakh (FY 2022) | 24.0% | Jaipur, Rajasthan, India | |||
| Patadia Jewels Private Limited | ₹3.94 Lakh (FY 2025) | -6.0% | Ahmedabad, Gujarat, India | |||
| Suryavamshi Metal Industrys Private Limited | ₹3.83 Lakh (FY 2025) | 1.0% | Hyderabad, Telangana, India | |||
| Smile Merchandising Private Limitedthis company | ₹3.82 Lakh (FY 2023) | ₹3.67 Lakh | 96.1% | 6799.0% | New Delhi, Delhi, India | |
| Athuliam Life Private Limited | ₹3.67 Lakh (FY 2022) | Saharanpur, Uttar Pradesh, India | ||||
| Integrity Lab Diam Private Limited | ₹3.65 Lakh (FY 2024) | Surat, Gujarat, India | ||||
| Suvidha Jewels Private Limited | ₹3.55 Lakh (FY 2025) | -27.0% | Kolkata, West Bengal, India | |||
| Vijay Watch Ltd. | ₹3.55 Lakh (FY 2024) | 334.0% | Kolkata, West Bengal, India | |||
| Rolly Jewellery Private Limited | ₹3.53 Lakh (FY 2017) | 100.0% | Mumbai, Maharashtra, India |
To see the full peer comparison of Smile Merchandising Private Limited, buy the company report.
Auditor
Smile Merchandising Private Limited is audited by NARAIN SETHI AHUJA & ASSOCIATES for the financial year 2020.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| NARAIN SETHI AHUJA & ASSOCIATES | FY 2020 | 007822N |
Shareholding
The shareholding of Smile Merchandising Private Limited is on record for 3 financial years, the latest being FY 2020, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2020 | FY 2017 | FY 2016 |
|---|---|---|---|
| Promoters | |||
| Domestic institutional investors (DII) | |||
| Foreign institutional investors (FII) | |||
| Public | |||
| Others |
To see the full shareholding pattern of Smile Merchandising Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving Smile Merchandising Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Smile Merchandising Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Smile Merchandising has 1 GST registration on record, and it has been cancelled or is inactive. Only active GST numbers are listed on this page.
To see the full GST registrations and return filing status of Smile Merchandising Private Limited, buy the company report.
Recent activity
Smile Merchandising Private Limited has 6 board changes on record since 2016: 2 appointments and 4 cessations. The latest: Rahul Negi was appointed as Director on 20 Nov 2023.
News
Frequently asked questions
Smile Merchandising has been "Amalgamated" (merged) as per MCA records. The company was combined with another entity and no longer exists as a separate legal entity. Business activities, if any, continue under the successor entity.
Smile Merchandising was a private limited company based in New Delhi, Delhi, India. The company worked in watches and jewelry manufacturing, within the consumer goods industry. It was incorporated on 17 February 2012 and is registered under CIN U51909DL2012PTC231754. The company is recorded as amalgamated in MCA records and no longer exists as a legal entity.
Smile Merchandising was incorporated on 17 February 2012. It is registered with the Registrar of Companies, Delhi.
Smile Merchandising had 2 directors:
- Rahul Negi - Director
- Ramshekhar Prasad - Director
The CIN (Corporate Identification Number) of Smile Merchandising is U51909DL2012PTC231754. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
The registered office of Smile Merchandising is at D – 119 Lajpat Nagar – 1, New Delhi, Delhi, India – 110024.
Smile Merchandising can be reached through the website smile.co.in. Its registered office is in New Delhi, Delhi, India.
The latest financial statements of Smile Merchandising on record with the MCA are for the year ended 31 March 2023. Its last annual general meeting was held on 30 September 2023. Year-wise statements from 2015 are in the company report.
No. Smile Merchandising has 1 GST registration on record and it is cancelled or inactive.
Smile Merchandising operated in the consumer goods industry, in the watches and jewelry manufacturing segment.
The peers of Smile Merchandising by revenue are Sudha Beads Private Limited, Von-Muziris Ventures Private Limited, Loyalty Gems and Jewels Private Limited, Patadia Jewels Private Limited, Suryavamshi Metal Industrys Private Limited and 5 more, all in the Consumer Products industry (Watches and Jewellery Manufacturers).
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