
Smoking Mirror Media Private Limited
About Smoking Mirror Media Private Limited
Data last updated:
Smoking Mirror Media Private Limited was a private limited company based in Dehradun, Uttarakhand, India. The company has been struck off by the Registrar of Companies, typically due to non-filing of annual returns or failure to commence business. It is no longer operational and cannot enter into any legal contracts or agreements. It operated in the IT services segment of the services sector. It was incorporated on 01 August 2011.
The company was registered with the Registrar of Companies (ROC), Uttarakhand, under CIN U22210UR2011PTC001620. Its GSTIN is 05AAQCS1406H1ZG (Uttarakhand). The company held 2 GST registrations, of which 1 is active.
The company had an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It was led by directors including Arun Singh Pundir (Managing Director) and Arvind Dubey.
Its last annual general meeting (AGM) was held on 30 September 2023, and its latest financial statements are for the year ended 31 March 2023. The registered office was at B12 Sector – 02 Defence Colony Near Keshar Singh Marg Dehradun, Uttarakhand, India – 248001.
As per the financials filed for FY 2017, the company reported a revenue of ₹79,250. For the same year it recorded a net loss of ₹83,627 (net margin -105.5%) and EBITDA of -₹1.21 Lakh (EBITDA margin -152.5%).
Company details
CIN history
Smoking Mirror Media has one previous CIN (Corporate Identification Number): U22210MH2011PTC220323. The current CIN is U22210UR2011PTC001620, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U22210UR2011PTC001620 | Current |
| U22210MH2011PTC220323 | Previous |
Contact details
Smoking Mirror Media Private Limited's registered office is in Dehradun, Uttarakhand. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered AddressB12 Sector – 02 Defence Colony Near Keshar Singh Marg Dehradun, Uttarakhand, India – 248001
- IndustryService, Information Technology Services
To see the full contact details of Smoking Mirror Media Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Financials of Smoking Mirror Media Private Limited
FY 2023 filings availableSmoking Mirror Media Private Limited reported revenue of ₹79,250 for FY 2017.
Financial Statement Summary
| Metrics | FY 2016-17 | FY 2015-16 | FY 2014-15 |
|---|---|---|---|
| Profit and Loss Statement | |||
| Revenue from Operations | |||
| Other Income | |||
| Total Revenue | ₹79,250 | ||
| Cost of Materials Consumed | |||
| Employee Benefit Expense | |||
| Finance Costs | |||
| Depreciation and Amortisation | |||
| Other Expenses | |||
| Total Expenses | |||
| EBITDA | -₹1.21 Lakh | ||
| Profit Before Tax | |||
| Tax Expense | |||
| Net Profit (PAT) | -₹83,627 | ||
| Balance Sheet | |||
| Share Capital | |||
| Reserves and Surplus | |||
| Net Worth (Total Equity) | |||
| Long-term Borrowings | |||
| Short-term Borrowings | |||
| Trade Payables | |||
| Total Liabilities | |||
| Fixed Assets | |||
| Investments | |||
| Inventories | |||
| Trade Receivables | |||
| Cash and Bank Balance | |||
| Total Assets | |||
Financial Ratios
| Metrics | FY 2016-17 | FY 2015-16 | FY 2014-15 |
|---|---|---|---|
| Profitability | |||
| EBITDA Margin | -152.5% | ||
| Net Profit Margin | -105.5% | ||
| Return on Equity (ROE) | |||
| Return on Capital Employed (ROCE) | |||
| Return on Assets (ROA) | |||
| Liquidity and Debt | |||
| Current Ratio | |||
| Quick Ratio | |||
| Debt-to-Equity Ratio | |||
| Interest Coverage Ratio | |||
| Efficiency and Growth | |||
| Asset Turnover | |||
| Receivable Days | |||
| Payable Days | |||
| Inventory Days | |||
| Revenue Growth | |||
| Net Profit Growth | |||
To see the full financial statements and ratios of Smoking Mirror Media Private Limited, buy the company report.
Board of directors of Smoking Mirror Media Private Limited
Smoking Mirror Media has 3 current directors and 3 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Arvind Dubey | Director | 21 Mar 2022 | 4 Years 7 Months | As last reported |
| Arun Singh Pundir | Managing Director | 01 Aug 2011 | 15 Years 3 Months | As last reported |
| Seema Dubey Also directs: Consejo Finserve Private Limited, Dubar Services Private Limited | Director | 21 Mar 2022 | 4 Years 7 Months | As last reported |
Auditor
Smoking Mirror Media Private Limited is audited by SANJEEV HARINANADAN & ASSSOCIATES for the financial year 2017.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| SANJEEV HARINANADAN & ASSSOCIATES | FY 2017 | 021749N |
Shareholding
The shareholding of Smoking Mirror Media Private Limited is on record for 2 financial years, the latest being FY 2017, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2017 | FY 2016 |
|---|---|---|
| Promoters | ||
| Domestic institutional investors (DII) | ||
| Foreign institutional investors (FII) | ||
| Public | ||
| Others |
To see the full shareholding pattern of Smoking Mirror Media Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving Smoking Mirror Media Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Smoking Mirror Media Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Smoking Mirror Media has 2 GST registrations: 1 active and 1 cancelled or inactive.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 05AAQCS1406H1ZG | Uttarakhand | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Smoking Mirror Media Private Limited, buy the company report.
Recent activity
Smoking Mirror Media Private Limited has 6 board changes on record since 2011: 3 appointments and 3 cessations. The latest: Arvind Dubey ceased to be Additional Director on 05 May 2024.
Frequently asked questions
Smoking Mirror Media has a status of "Struck Off" as per MCA records. This means the company has been officially removed from the Register of Companies, typically due to non-filing of annual returns or failure to commence business within one year of incorporation. A struck-off company cannot enter into any legal contracts or agreements, and any dealings with such an entity carry significant legal and financial risk.
Smoking Mirror Media was a private limited company based in Dehradun, Uttarakhand, India. The company worked in information technology services, within the service industry. It was incorporated on 01 August 2011 and is registered under CIN U22210UR2011PTC001620. The company has been struck off by the Registrar of Companies and is no longer operational.
Smoking Mirror Media had 3 directors:
- Arun Singh Pundir - Managing Director
- Arvind Dubey - Director
- Seema Dubey - Director
The CIN (Corporate Identification Number) of Smoking Mirror Media is U22210UR2011PTC001620. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
The registered office of Smoking Mirror Media is at B12 Sector – 02 Defence Colony Near Keshar Singh Marg Dehradun, Uttarakhand, India – 248001.
Smoking Mirror Media was incorporated on 01 August 2011. It is registered with the Registrar of Companies, Uttarakhand.
The latest financial statements of Smoking Mirror Media on record with the MCA are for the year ended 31 March 2023. Its last annual general meeting was held on 30 September 2023. Year-wise statements from 2015 are in the company report.
The GSTIN of Smoking Mirror Media is 05AAQCS1406H1ZG, registered in Uttarakhand. The company has 2 GST registrations in all, of which 1 is active and 1 is cancelled or inactive.
Smoking Mirror Media operated in the service industry, in the information technology services segment. It worked in this industry before it was struck off.
Arvind Dubey ceased to be Additional Director on 05 May 2024. Seema Dubey ceased to be Additional Director on 05 May 2024. Rima Jaitly Pundir ceased to be Director on 28 Mar 2022. Smoking Mirror Media has 6 board changes on record in total.

