- Category
- Small (2024-25)
- Udyam number
- UDYAM-DL-08-0011570

About White Shrub Private Limited
Data last updated:
White Shrub Private Limited is a private limited company based in New Delhi, Delhi, India. It operates in the fashion retail segment of the fashion and textiles sector. It was incorporated on 06 April 2015 and has been in existence for over 11 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U52590DL2015PTC278730. Its GSTIN is 07AABCW6324P1ZV (Delhi). The company holds 5 GST registrations, of which 1 is active.
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors Nitin Bansal and Swati Bansal.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at M 22 Mazznine Floor, Greater Kailash Part – 2 M Block Market, New Delhi, Delhi, India – 110048.
As per the financials filed for FY 2024, the company reported a revenue of ₹16.47 Cr, a decline of 10% compared to the previous year. For the same year it recorded a net loss of ₹52.97 Lakh (net margin -3.2%) and EBITDA of -₹5.72 Lakh (EBITDA margin -0.3%). Revenue has grown at a compounded annual rate (CAGR) of 22% over three years and 24% over five years.
The company has about 27 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: Cherry Crumble. Court records list 13 cases involving the company, including 13 filed by the company; 8 cases are pending. The company has 1 deal on record (1 secondary share transfer); the latest was in March 2020. Its 4 peer companies in the Apparel industry (Apparel Retail and Distribution), with the same principal business activity (retail trading) are compared by revenue, 2 larger and 2 smaller; the largest is Amw Lifestyle Private Limited with revenue of ₹16.66 Cr.
White Shrub Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-DL-08-0011570). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website cherrycrumble.com.
Company details
Recognitions & Rankings of White Shrub
Contact details
White Shrub Private Limited's registered office is in New Delhi, Delhi. Its website is cherrycrumble.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered AddressM 22 Mazznine Floor, Greater Kailash Part – 2 M Block Market, New Delhi, Delhi, India – 110048
- IndustryFashion and Textile, Fashion Retail
To see the full contact details of White Shrub Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
White Shrub operates one associated brand: Cherry Crumble. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Operates an online platform specializing in designer clothing and accessories for kids. | cherrycrumble.com |
Business activity
The main business activity of White Shrub is trade. In detail, this covers retail trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading |
To see the full business activity and turnover split of White Shrub Private Limited, buy the company report.
Financials of White Shrub Private Limited
FY 2024 filings availableWhite Shrub Private Limited reported revenue of ₹16.47 Cr (down 10% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue fell 10% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 24%. EBITDA fell 106% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| EBITDA | -₹5.72 Lakh | ||||
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| Net Profit (PAT) | -₹52.97 Lakh | ||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| Profitability | |||||
| EBITDA Margin | -0.3% | ||||
| Net Profit Margin | -3.2% | ||||
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To see the full financial statements and ratios of White Shrub Private Limited, buy the company report.
Board of directors of White Shrub Private Limited
White Shrub has 2 current directors and 2 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Nitin Bansal | Director | 06 Apr 2015 | 11 Years 6 Months | Current |
| Swati Bansal | Director | 09 Jun 2019 | 7 Years 4 Months | Current |
Peer comparison
White Shrub Private Limited is compared with the 4 companies closest to it by revenue in the Apparel industry (Apparel Retail and Distribution), with the same principal business activity (retail trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Amw Lifestyle Private Limited | ₹16.66 Cr (FY 2024) | -22.0% | Lajpat Nagar Ii, Delhi, India | |||
| Annu Thok Vikrtea Saree & Suits Private Limited | ₹16.51 Cr (FY 2024) | 6.0% | Gurugram, Haryana, India | |||
| White Shrub Private Limitedthis company | ₹16.47 Cr (FY 2024) | -₹52.97 Lakh | -3.2% | -10.0% | 27 | New Delhi, Delhi, India |
| Pokarna Fashions Private Limited | ₹16.35 Cr (FY 2025) | 12.0% | Hyderabad, Telangana, India | |||
| Indera Ethnics and Designs Private Limited | ₹16.3 Cr (FY 2025) | 7.0% | Sundargarh, Odisha, India |
To see the full peer comparison of White Shrub Private Limited, buy the company report.
Auditor
White Shrub Private Limited is audited by M K A G & ASSOCIATES for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| M K A G & ASSOCIATES | FY 2023 | 031138N |
Shareholding
The shareholding of White Shrub Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of White Shrub Private Limited, buy the company report.
Deals & funding
White Shrub Private Limited has 1 deal on record (1 secondary share transfer); the latest was in March 2020.
Deals on record (1 of 1)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Mar 2020 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: an individual |
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
White Shrub Private Limited has 13 court cases on record: 13 filed by White Shrub. 8 cases are pending and 5 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 13 | 0 | 8 |
Cases on record (5 of 13)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, South East, Delhi | Cheque dishonour complaint | Filed by the company against M/S Mystical Rose Clothing Pvt Ltd | Pending |
| District court, South East, Delhi | Civil suit | Filed by the company against M/S. R.R. Export | Pending |
| District court, South East, Delhi | Cheque dishonour complaint | Filed by the company against M/S. S and S Clothing | Pending |
| District court, South East, Delhi | Civil suit | Filed by the company against Bin Singh Chauhan Enterprises | Pending |
| District court, South East, Delhi | Civil suit | Filed by the company against M/S Amit Enterprises | Pending |
To see the full case history of White Shrub Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for White Shrub Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
White Shrub Private Limited has a workforce of 27 employees on its EPFO records as of Apr 09, 2024, across 1 active EPFO establishment.
GST
White Shrub has 5 GST registrations: 1 active and 4 cancelled or inactive.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AABCW6324P1ZV | Delhi | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of White Shrub Private Limited, buy the company report.
Recent activity
White Shrub Private Limited has 4 board changes on record since 2015: 2 appointments and 2 cessations. The latest: Swati Bansal ceased to be Additional Director on 04 Sep 2019.
Frequently asked questions
White Shrub is an active private limited company based in New Delhi, Delhi, India. The company works in fashion retail, within the fashion and textile industry. It was incorporated on 06 April 2015 (11+ years old) and is registered under CIN U52590DL2015PTC278730.
White Shrub has 2 current directors:
- Nitin Bansal - Director
- Swati Bansal - Director
The latest financial statements of White Shrub on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from FY 2016 are in the company report.
The GSTIN of White Shrub is 07AABCW6324P1ZV, registered in Delhi. The company has 5 GST registrations in all, of which 1 is active and 4 are cancelled or inactive.
The CIN (Corporate Identification Number) of White Shrub is U52590DL2015PTC278730. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
White Shrub has 13 court cases on record: 13 filed by the company. 8 are pending.
White Shrub was incorporated on 06 April 2015, making it 11+ years old. It is registered with the Registrar of Companies, Delhi.
White Shrub has 1 deal on record (1 secondary share transfer); the latest was in March 2020.
The peers of White Shrub by revenue are Amw Lifestyle Private Limited, Annu Thok Vikrtea Saree & Suits Private Limited, Pokarna Fashions Private Limited, Indera Ethnics and Designs Private Limited, all in the Apparel industry (Apparel Retail and Distribution), with the same principal business activity (retail trading).
Swati Bansal ceased to be Additional Director on 04 Sep 2019. Himanshu Bansal ceased to be Director on 12 Jun 2019. Swati Bansal was appointed as Director on 09 Jun 2019. White Shrub has 4 board changes on record in total.
Yes, White Shrub is registered as a small enterprise under Udyam registration (number: UDYAM-DL-08-0011570).