MSME (Udyam registered) Ministry of MSME
- Udyam number
- UDYAM-MH-19-0018438
121 Experiences Integrated Marketing Private Limited - media and publishing in Mumbai, Maharashtra, India. FY 2026 financials & compliance.
Revenue · FY 2020
₹13.08 Cr
▼ 8% YoY
Net profit · FY 2020
₹77.86 Lakh
Net margin 6%
EBITDA · FY 2020
₹1.73 Cr
EBITDA margin 13.3%
Authorised capital
₹1 Cr
Registered with MCA
Paid-up capital
₹85 Lakh
Issued & subscribed
Company age
9 yrs
Est. 2017
Employees · EPFO
22
Provident fund records
Directors on board
2
As per MCA filings
About 121 Experiences Integrated Marketing Private Limited
Data last updated:
121 Experiences Integrated Marketing Private Limited is a private limited company based in Mumbai, Maharashtra, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 24 April 2017 and has been in existence for over 9 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U74999MH2017PTC294232. The company has 1 GST registration on record, which is no longer active.
The company has an authorised share capital of ₹1 Cr and a paid-up capital of ₹85 Lakh. It is led by directors Alvin Michael Dsouza (Managing Director) and Aniket Kailash Sharma.
Its last annual general meeting (AGM) was held on 31 December 2020, and its latest financial statements are for the year ended 31 March 2020. The registered office is at 602 6th Floor Universal Majestic P L Lokhande Marg Ghatkopar – Mankhurd Link Road Chembur, Mumbai, Maharashtra, India – 400043.
As per the financials filed for FY 2020, the company reported a revenue of ₹13.08 Cr, a decline of 8% compared to the previous year. For the same year it recorded a net profit of ₹77.86 Lakh (net margin 6%) and EBITDA of ₹1.73 Cr (EBITDA margin 13.3%).
The company has about 22 employees on its provident fund (EPFO) records.
Court records list 24 cases involving the company, including 24 filed against it; 4 cases are pending.
121 Experiences Integrated Marketing Private Limited is registered as an MSME under the Udyam registration framework (Reg. No. UDYAM-MH-19-0018438). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website 121xp.in.
Company details
CIN U74999MH2017PTC294232
Registration Number 294232
Incorporation Date 24 April 2017
ROC Mumbai
Listing Status Unlisted
Company Status Active
Compliance Status Active Compliant
MSME Classification MSME
Udyam Registration UDYAM-MH-19-0018438
Recognitions & Rankings of 121 Experiences Integrated Marketing
Contact details
121 Experiences Integrated Marketing Private Limited's registered office is in Mumbai, Maharashtra. Its website is 121xp.in. Its telephone number is in the company report.
- Telephone
- Website
- Registered Address602 6th Floor Universal Majestic P L Lokhande Marg Ghatkopar – Mankhurd Link Road Chembur, Mumbai, Maharashtra, India – 400043
- IndustryMedia and Publishing, Advertising Agencies & Media Services
To see the full contact details of 121 Experiences Integrated Marketing Private Limited, buy the company report.
Comprehensive company report
121 Experiences Integrated Marketing Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
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Business activity
The main business activity of 121 Experiences Integrated Marketing is professional, scientific and technical. In detail, this covers advertising and market research.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| M | Professional, Scientific and Technical | M6 | Advertising and market research |
To see the full business activity and turnover split of 121 Experiences Integrated Marketing Private Limited, buy the company report.
Financials of 121 Experiences Integrated Marketing Private Limited
FY 2020 filings available121 Experiences Integrated Marketing Private Limited reported revenue of ₹13.08 Cr (down 8% YoY) for FY 2020.
Revenue · FY 2020
₹13.08 Cr ▼ 8%
Net profit · FY 2020
₹77.86 Lakh margin 6%
EBITDA · FY 2020
₹1.73 Cr margin 13.3%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▼ 8%
EBITDA CAGR growth
1 year
▲ 150%
Revenue fell 8% in the latest year. EBITDA rose 150% in the latest year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2019-20 | FY 2018-19 | FY 2017-18 |
|---|---|---|---|
| Profit and Loss Statement | |||
| Revenue from Operations | |||
| Other Income | |||
| Total Revenue | ₹13.08 Cr | ||
| Cost of Materials Consumed | |||
| Employee Benefit Expense | |||
| Finance Costs | |||
| Depreciation and Amortisation | |||
| Other Expenses | |||
| Total Expenses | |||
| EBITDA | ₹1.73 Cr | ||
| Profit Before Tax | |||
| Tax Expense | |||
| Net Profit (PAT) | ₹77.86 Lakh | ||
| Balance Sheet | |||
| Share Capital | |||
| Reserves and Surplus | |||
| Net Worth (Total Equity) | |||
| Long-term Borrowings | |||
| Short-term Borrowings | |||
| Trade Payables | |||
| Total Liabilities | |||
| Fixed Assets | |||
| Investments | |||
| Inventories | |||
| Trade Receivables | |||
| Cash and Bank Balance | |||
| Total Assets | |||
Financial Ratios
| Metrics | FY 2019-20 | FY 2018-19 | FY 2017-18 |
|---|---|---|---|
| Profitability | |||
| EBITDA Margin | 13.3% | ||
| Net Profit Margin | 6% | ||
| Return on Equity (ROE) | |||
| Return on Capital Employed (ROCE) | |||
| Return on Assets (ROA) | |||
| Liquidity and Debt | |||
| Current Ratio | |||
| Quick Ratio | |||
| Debt-to-Equity Ratio | |||
| Interest Coverage Ratio | |||
| Efficiency and Growth | |||
| Asset Turnover | |||
| Receivable Days | |||
| Payable Days | |||
| Inventory Days | |||
| Revenue Growth | |||
| Net Profit Growth | |||
To see the full financial statements and ratios of 121 Experiences Integrated Marketing Private Limited, buy the company report.
Board of directors of 121 Experiences Integrated Marketing Private Limited
121 Experiences Integrated Marketing has 2 current directors and 2 former directors. Current directors are listed first, with their designation and appointment date.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Aniket Kailash Sharma Also directs: Peco Services Private Limited | Director | 24 Apr 2017 | 9 Years 6 Months | Current |
| Alvin Michael Dsouza Also directs: Blitzkriegxp Gaming India Private Limited | Managing Director | 24 Apr 2017 | 9 Years 6 Months | Current |
Peer comparison
121 Experiences Integrated Marketing Private Limited is compared with the 3 companies closest to it by revenue in the Media and Publishing industry (Advertising Agencies), with the same principal business activity (advertising and market research), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Urja Developers and Beautifications Private Limited | ₹13.18 Cr (FY 2025) | 24.0% | Mumbai, Maharashtra, India | |||
| Hope Advertising Private Limited | ₹13.14 Cr (FY 2025) | 2.0% | Hyderabad, Telangana, India | |||
| 121 Experiences Integrated Marketing Private Limitedthis company | ₹13.08 Cr (FY 2020) | ₹77.86 Lakh | 6% | -8.0% | 22 | Mumbai, Maharashtra, India |
| Iris Worldwide Integrated Marketing Private Limited | ₹13.02 Cr (FY 2025) | 21.0% | Gurgaon, Haryana, India |
To see the full peer comparison of 121 Experiences Integrated Marketing Private Limited, buy the company report.
Auditor
121 Experiences Integrated Marketing Private Limited is audited by DIVYESH J SHAH & ASSOCIATES for the financial year 2020.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| DIVYESH J SHAH & ASSOCIATES | FY 2020 | 118227W |
Shareholding
The shareholding of 121 Experiences Integrated Marketing Private Limited is on record for 3 financial years, the latest being FY 2020, split between promoters, domestic institutions, public shareholders and others.
| Shareholder category | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|
| Promoters | |||
| Domestic institutional investors (DII) | |||
| Public | |||
| Others |
To see the full shareholding pattern of 121 Experiences Integrated Marketing Private Limited, buy the company report.
Legal cases
121 Experiences Integrated Marketing Private Limited has 24 court cases on record: 24 filed against it. 4 cases are pending and 20 are disposed.
Total cases
24
Filed against the company
24
Pending
4
Disposed
20
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 23 | 23 | 4 |
| High courts | 1 | 1 | 0 |
Cases on record (5 of 24)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Gurugram, Haryana | Cheque dishonour complaint | Filed against the company by Encore Asset Reconstruction Company Private Limited (Encore Arc) | Pending |
| District court, South West, Delhi | Cheque dishonour complaint | Filed against the company by Ambit Finvest Pvt Ltd | Pending |
| District court, Mumbai City Civil Court, Maharashtra | Commercial suit | Filed against the company by Brandball LLP Through Ajay Sundaram | Pending |
| District court, Mumbai City Civil Court, Maharashtra | Commercial matter | Filed against the company by Brandball LLP | Pending |
| District court, Mumbai City Civil Court, Maharashtra | Interim or miscellaneous application | Filed against the company by Brandball LLP | Disposed |
To see the full case history of 121 Experiences Integrated Marketing Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for 121 Experiences Integrated Marketing Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
121 Experiences Integrated Marketing Private Limited has a workforce of 22 employees on its EPFO records as of Mar 2020, across 1 active EPFO establishment.
Employee count
22
Active EPFO establishments
1
Employee growth
4.8%
Headcount by financial year
| Financial year | Employees (EPFO) |
|---|---|
| FY 2019-20 | 22 |
| FY 2018-19 | |
| FY 2017-18 |
To see the full employee and EPFO history of 121 Experiences Integrated Marketing Private Limited, buy the company report.
GST
121 Experiences Integrated Marketing has 1 GST registration on record, and it has been cancelled or is inactive. Only active GST numbers are listed on this page.
Total GSTINs
1
Cancelled / inactive
1
To see the full GST registrations and return filing status of 121 Experiences Integrated Marketing Private Limited, buy the company report.
Recent activity
121 Experiences Integrated Marketing Private Limited has 4 board changes on record since 2017: 2 appointments and 2 cessations. The latest: Subhash Rajkumar Lakhani ceased to be Director on 25 Nov 2020.
AGM
121 Experiences Integrated Marketing Private Limited last Annual general meeting of members was held on 31 Dec 2020 as per latest MCA records.
Ceased
Subhash Rajkumar Lakhani ceased to be Director.
Filing
121 Experiences Integrated Marketing Private Limited has filed its annual Financial statements for the year ended 31 Mar 2020 with Roc Mumbai I.
Ceased
Alvin Michael Dsouza ceased to be Director.
Appointed
Alvin Michael Dsouza was appointed as Managing Director.
Appointed
Aniket Kailash Sharma was appointed as Director.
Incorporation
24 Apr 2017
121 Experiences Integrated Marketing Private Limited was registered on 24 Apr 2017 with Roc Mumbai I & aged 9 years 6 months as per MCA records.
Frequently asked questions
121 Experiences Integrated Marketing is an active private limited company based in Mumbai, Maharashtra, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 24 April 2017 (9+ years old) and is registered under CIN U74999MH2017PTC294232.
121 Experiences Integrated Marketing has 2 current directors:
- Alvin Michael Dsouza - Managing Director
- Aniket Kailash Sharma - Director
The latest financial statements of 121 Experiences Integrated Marketing on record with the MCA are for the year ended 31 March 2020. Its last annual general meeting was held on 31 December 2020. Year-wise statements from FY 2018 are in the company report.
No. 121 Experiences Integrated Marketing has 1 GST registration on record and it is cancelled or inactive.
The CIN (Corporate Identification Number) of 121 Experiences Integrated Marketing is U74999MH2017PTC294232. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
121 Experiences Integrated Marketing has 24 court cases on record: 24 filed against it. 4 are pending. Most are in the district courts.
121 Experiences Integrated Marketing was incorporated on 24 April 2017, making it 9+ years old. It is registered with the Registrar of Companies, Mumbai.
The peers of 121 Experiences Integrated Marketing by revenue are Urja Developers and Beautifications Private Limited, Hope Advertising Private Limited, Iris Worldwide Integrated Marketing Private Limited, all in the Media and Publishing industry (Advertising Agencies), with the same principal business activity (advertising and market research).
Subhash Rajkumar Lakhani ceased to be Director on 25 Nov 2020. Alvin Michael Dsouza ceased to be Director on 24 Aug 2017. Alvin Michael Dsouza was appointed as Managing Director on 24 Apr 2017. 121 Experiences Integrated Marketing has 4 board changes on record in total.
Yes, 121 Experiences Integrated Marketing is registered as an MSME under Udyam registration (number: UDYAM-MH-19-0018438).
121 Experiences Integrated Marketing can be reached through the website 121xp.in. Its registered office is in Mumbai, Maharashtra, India.
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