MSME (Udyam registered) Ministry of MSME
- Category
- Small (2024-25)
- Udyam number
- UDYAM-WB-10-0000023
Ad Ideas Private Limited - media and publishing in Kolkata, West Bengal, India. FY 2026 financials & compliance.
Revenue · FY 2025
₹2.19 Cr
▲ 5% YoY
Net loss · FY 2025
₹53.03 Lakh
Net margin -24.2%
EBITDA · FY 2025
₹27.48 Lakh
EBITDA margin 12.6%
Authorised capital
₹2 Cr
Registered with MCA
Paid-up capital
₹97.16 Lakh
Issued & subscribed
Open charges
₹3.93 Cr
Satisfied ₹22.08 Cr
Company age
18 yrs
Est. 2008
Directors on board
2
As per MCA filings
About Ad Ideas Private Limited
Data last updated:
Ad Ideas Private Limited is a private limited company based in Kolkata, West Bengal, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 20 March 2008 and has been in existence for over 18 years.
The company is registered with the Registrar of Companies (ROC), Kolkata, under CIN U74300WB2008PTC124381. Its GSTIN is 19AAGCA9620F1ZN (West Bengal).
The company has an authorised share capital of ₹2 Cr and a paid-up capital of ₹97.16 Lakh. It is led by directors Mridul Dalmia and Atul Kumar Dalmia.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Ad Ideas House 22 Buroshibtalla Main Road 1st Floor New Alipore, Kolkata, West Bengal, India – 700038.
As per the financials filed for FY 2025, the company reported a revenue of ₹2.19 Cr, a growth of 5% compared to the previous year. For the same year it recorded a net loss of ₹53.03 Lakh (net margin -24.2%) and EBITDA of ₹27.48 Lakh (EBITDA margin 12.6%). Revenue has declined at a compounded annual rate (CAGR) of 15% over three years and 39% over five years.
The company is associated with 1 brand: Ad Ideas. As per MCA filings, the company has open charges of ₹3.93 Cr and satisfied charges of ₹22.08 Cr on record. Court records list 40 cases involving the company, including 35 filed by the company and 5 filed against it; 18 cases are pending.
Ad Ideas Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-WB-10-0000023). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website adideas.in.
Company details
CIN U74300WB2008PTC124381
Registration Number 124381
Incorporation Date 20 March 2008
ROC Kolkata
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2025
Date of Balance Sheet 31 March 2025
Compliance Status Active Compliant
MSME Classification Small
Udyam Registration UDYAM-WB-10-0000023
Key People
Mridul Dalmia Director Atul Kumar Dalmia Director Recognitions & Rankings of Ad Ideas
Contact details
Ad Ideas Private Limited's registered office is in Kolkata, West Bengal. Its website is adideas.in. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered AddressAd Ideas House 22 Buroshibtalla Main Road 1st Floor New Alipore, Kolkata, West Bengal, India – 700038
- IndustryMedia and Publishing, Advertising Agencies & Media Services
To see the full contact details of Ad Ideas Private Limited, buy the company report.
Comprehensive company report
Ad Ideas Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
₹799 ₹999 20% off excluding 18% GST
Secure checkout · GST invoice included
Brands
Ad Ideas operates one associated brand: Ad Ideas. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Advertising services including billboards, digital media, and event management in India. | adideas.in |
Business activity
The main business activity of Ad Ideas is professional, scientific and technical activities. In detail, this covers advertising and market research.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| M | Professional, scientific and technical activities | 73 | Advertising and market research |
To see the full business activity and turnover split of Ad Ideas Private Limited, buy the company report.
Financials of Ad Ideas Private Limited
FY 2025 filings availableAd Ideas Private Limited reported revenue of ₹2.19 Cr (up 5% YoY) for FY 2025.
Revenue · FY 2025
₹2.19 Cr ▲ 5%
Net loss · FY 2025
₹53.03 Lakh margin -24.2%
EBITDA · FY 2025
₹27.48 Lakh margin 12.6%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▲ 5%
3 years · compounded
▼ 15%
5 years · compounded
▼ 39%
EBITDA CAGR growth
1 year
▲ 118%
3 years · compounded
▼ 46%
5 years · compounded
▼ 32%
Revenue rose 5% in the latest year, though over five years it has declined at a compounded annual rate (CAGR) of 39%. EBITDA rose 118% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | ₹27.48 Lakh | ||||
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| Tax Expense | |||||
| Net Profit (PAT) | -₹53.03 Lakh | ||||
| Balance Sheet | |||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 12.6% | ||||
| Net Profit Margin | -24.2% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
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To see the full financial statements and ratios of Ad Ideas Private Limited, buy the company report.
Board of directors of Ad Ideas Private Limited
Ad Ideas has 2 current directors and 2 former directors. Current directors are listed first, with their designation and appointment date.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Mridul Dalmia | Director | 24 Jun 2010 | 16 Years 4 Months | Current |
| Atul Kumar Dalmia Also directs: Fludifit Herbals LLP | Director | 20 Mar 2008 | 18 Years 7 Months | Current |
Auditor
Ad Ideas Private Limited is audited by SAMIT JENA & ASSOCIATES for the financial year 2021.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| SAMIT JENA & ASSOCIATES | FY 2021 | 326442E |
Shareholding
The shareholding of Ad Ideas Private Limited is on record for 5 financial years, the latest being FY 2021, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2021 | FY 2020 | FY 2019 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Ad Ideas Private Limited, buy the company report.
Charges & borrowings
Open charges
₹3.93 Cr
Satisfied charges
₹22.08 Cr
Breakdown by lending institutions
Latest charge details
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 19 Dec 2023 | 100837447 | Hdfc Bank Limited | ₹35.98 Lakh | Open | |
| 19 Dec 2023 | 100837454 | Hdfc Bank Limited | ₹2.79 Cr | Open | |
| 22 Oct 2021 | 100497099 | Others | ₹78.22 Lakh | Open | |
| 07 Mar 2019 | 100255592 | Axis Bank Limited | ₹10.65 Cr | Satisfied | |
| 31 Dec 2015 | 100055609 | Others | ₹3.69 Cr | Satisfied |
To see the full charge records of Ad Ideas Private Limited, buy the company report.
Total charge records: 12 View all charges
Legal cases
Ad Ideas Private Limited has 40 court cases on record: 35 filed by Ad Ideas, 5 filed against it. 18 cases are pending and 22 are disposed.
Total cases
40
Filed by the company
35
Filed against the company
5
Pending
18
Disposed
22
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| High courts | 22 | 2 | 8 |
| District courts | 18 | 3 | 10 |
Cases on record (5 of 40)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Calcutta, West Bengal | Court case (TS) | Filed by the company against Alstone Industries Pvt Ltd and 2 others | Pending |
| District court, South Twenty Four Parganas, West Bengal | Criminal complaint | Filed by the company against Sun Space Marketing Pvt Ltd 2 Others | Pending |
| District court, Calcutta, West Bengal | Civil suit | Filed by the company against Alstone Industries Pvt Ltd | Disposed |
| District court, Calcutta, West Bengal | Civil suit | Filed by the company against Ms Ad Wallz Outdoor Advertising Pvt Ltd | Disposed |
| Calcutta High Court | Writ petition | Filed by the company against Union of India and Ors. | Pending |
To see the full case history of Ad Ideas Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Ad Ideas Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Ad Ideas Private Limited has 1 active EPFO establishment as of Apr 09, 2024.
Active EPFO establishments
1
GST
Ad Ideas has 1 GST registration: 1 active.
Total GSTINs
1
Active
1
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 19AAGCA9620F1ZN | West Bengal | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Ad Ideas Private Limited, buy the company report.
Recent activity
Ad Ideas Private Limited has 4 board changes on record since 2008: 2 appointments and 2 cessations. The latest: Chandrakala Dalmia ceased to be Director on 01 May 2018.
AGM
Ad Ideas Private Limited last Annual general meeting of members was held on 30 Sep 2025 as per latest MCA records.
Filing
Ad Ideas Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Kolkata I.
Charges
A charge registered on 22 Sep 2014 via Charge ID 10529453 with Deutsche Bank Ag was fully satisfied on 05 Apr 2024.
Charges
A charge registered on 30 Apr 2015 via Charge ID 10576017 with Hdb Financial Service Limited was fully satisfied on 05 Jan 2024.
Charges
A charge registered on 25 Aug 2014 via Charge ID 10520258 with Deutsche Bank Ag was fully satisfied on 22 Dec 2023.
Charges
A charge with Hdfc Bank Limited amounted to Rs. 0.36 Cr with Charge ID 100837447 was registered on 19 Dec 2023.
Charges
A charge with Hdfc Bank Limited amounted to Rs. 2.79 Cr with Charge ID 100837454 was registered on 19 Dec 2023.
Charges
A charge registered on 07 Mar 2019 via Charge ID 100255592 with Axis Bank Limited was fully satisfied on 07 Dec 2023.
Charges
A charge with Others amounted to Rs. 0.78 Cr with Charge ID 100497099 was registered on 22 Oct 2021.
Charges
A charge with Axis Bank Limited of Rs. 10.65 Cr registered on 07 Mar 2019 with Charge ID 100255592 was modified on 16 Jul 2020.
Charges
A charge registered on 31 Dec 2015 via Charge ID 100055609 with Others was fully satisfied on 29 Mar 2019.
Charges
A charge registered on 31 Dec 2015 via Charge ID 100055624 with Others was fully satisfied on 29 Mar 2019.
17 earlier events are in the company report.
Frequently asked questions
Ad Ideas is an active private limited company based in Kolkata, West Bengal, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 20 March 2008 (18+ years old) and is registered under CIN U74300WB2008PTC124381.
Ad Ideas has 2 current directors:
- Mridul Dalmia - Director
- Atul Kumar Dalmia - Director
The latest financial statements of Ad Ideas on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Ad Ideas is 19AAGCA9620F1ZN, registered in West Bengal.
The CIN (Corporate Identification Number) of Ad Ideas is U74300WB2008PTC124381. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Ad Ideas has 40 court cases on record: 35 filed by the company and 5 filed against it. 18 are pending. Most are in the high courts.
Ad Ideas was incorporated on 20 March 2008, making it 18+ years old. It is registered with the Registrar of Companies, Kolkata.
Chandrakala Dalmia ceased to be Director on 01 May 2018. Pragya Agarwal ceased to be Director on 03 Jun 2017. Mridul Dalmia was appointed as Director on 24 Jun 2010. Ad Ideas has 4 board changes on record in total.
Yes, Ad Ideas is registered as a small enterprise under Udyam registration (number: UDYAM-WB-10-0000023).
Ad Ideas can be reached through the website adideas.in. Its registered office is in Kolkata, West Bengal, India.