MSME (Udyam registered) Ministry of MSME
- Category
- Small (2024-25)
- Udyam number
- UDYAM-DL-08-0005608
Ad Trade Links Private Limited - trading in New Delhi, Delhi, India. FY 2026 financials & compliance.
Revenue · FY 2024
₹31.48 Cr
▼ 13% YoY
Net profit · FY 2024
₹28.98 Lakh
Net margin 0.9%
EBITDA · FY 2024
₹1.85 Cr
EBITDA margin 5.9%
Authorised capital
₹90 Lakh
Registered with MCA
Paid-up capital
₹69.59 Lakh
Issued & subscribed
Open charges
₹2.61 Cr
Satisfied ₹19.03 Cr
Company age
20 yrs
Est. 2006
Employees · EPFO
34
Provident fund records
About Ad Trade Links Private Limited
Data last updated:
Ad Trade Links Private Limited is a private limited company based in New Delhi, Delhi, India, a subsidiary of Snm Infotech Private Limited. It operates in the wholesale trading and distribution segment of the trading and commerce sector. It was incorporated on 31 January 2006 and has been in existence for over 20 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U51909DL2006PTC145666. Its GSTIN is 07AAFCA6227R1Z7 (Delhi).
The company has an authorised share capital of ₹90 Lakh and a paid-up capital of ₹69.59 Lakh. It is led by directors Vikash Kumar Saini and Hem Lata Saini.
Its last annual general meeting (AGM) was held on 25 August 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 208(New No.Jc – 48) Khirki Extension Malviya Nagar, New Delhi, Delhi, India – 110017.
As per the financials filed for FY 2024, the company reported a revenue of ₹31.48 Cr, a decline of 13% compared to the previous year. For the same year it recorded a net profit of ₹28.98 Lakh (net margin 0.9%) and EBITDA of ₹1.85 Cr (EBITDA margin 5.9%). Revenue has declined at a compounded annual rate (CAGR) of 18% over three years and 2% over five years.
The company has about 34 employees on its provident fund (EPFO) records.
As per MCA filings, the company has open charges of ₹2.61 Cr and satisfied charges of ₹19.03 Cr on record. Court records list 8 cases involving the company, including 5 filed by the company and 3 filed against it; 2 cases are pending.
Ad Trade Links Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-DL-08-0005608). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website adtl.co.
Company details
CIN U51909DL2006PTC145666
Registration Number 145666
Incorporation Date 31 January 2006
ROC Delhi
Listing Status Unlisted
Company Status Active
Date of Last AGM 25 August 2025
Date of Balance Sheet 31 March 2025
Parent Company Snm Infotech Private Limited
Compliance Status Active Compliant
MSME Classification Small
Udyam Registration UDYAM-DL-08-0005608
Recognitions & Rankings of Ad Trade Links
Contact details
Ad Trade Links Private Limited's registered office is in New Delhi, Delhi. Its website is adtl.co. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered Address208(New No.Jc – 48) Khirki Extension Malviya Nagar, New Delhi, Delhi, India – 110017
- IndustryTrading, Wholesale, Other Wholesale
To see the full contact details of Ad Trade Links Private Limited, buy the company report.
Comprehensive company report
Ad Trade Links Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
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Secure checkout · GST invoice included
Business activity
The main business activity of Ad Trade Links is trade. In detail, this covers wholesale trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G1 | Wholesale Trading |
To see the full business activity and turnover split of Ad Trade Links Private Limited, buy the company report.
Financials of Ad Trade Links Private Limited
FY 2025 filings availableAd Trade Links Private Limited reported revenue of ₹31.48 Cr (down 13% YoY) for FY 2024.
Revenue · FY 2024
₹31.48 Cr ▼ 13%
Net profit · FY 2024
₹28.98 Lakh margin 0.9%
EBITDA · FY 2024
₹1.85 Cr margin 5.9%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▼ 13%
3 years · compounded
▲ 18%
5 years · compounded
▼ 2%
EBITDA CAGR growth
1 year
▲ 7%
3 years · compounded
▲ 63%
5 years · compounded
▲ 5%
Revenue has declined at a compounded annual rate (CAGR) of 2% over five years, including a 13% fall in the latest year. EBITDA rose 7% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | |||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | ₹1.85 Cr | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | ₹28.98 Lakh | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 5.9% | ||||
| Net Profit Margin | 0.9% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Ad Trade Links Private Limited, buy the company report.
Board of directors of Ad Trade Links Private Limited
Ad Trade Links has 2 current directors and 1 former director. Current directors are listed first, with their designation and appointment date.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Vikash Kumar Saini | Director | 31 Jan 2006 | 20 Years 9 Months | Current |
| Hem Lata Saini | Director | 01 Aug 2012 | 14 Years 3 Months | Current |
Peer comparison
Ad Trade Links Private Limited is compared with the 10 companies closest to it by revenue in the same principal business activity (wholesale trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Rubco Huat Woods Private Limited | ₹31.49 Cr (FY 2024) | -8.0% | South Bazar, Kerala, India | |||
| Ram Shyam Tex Fab Private Limited | ₹31.49 Cr (FY 2025) | -17.0% | Ahmedabad, Gujarat, India | |||
| Shri Shyama Shyam Dyes Private Limited | ₹31.49 Cr (FY 2025) | 52.0% | Delhi, India | |||
| G. Trade Mart Private Limited | ₹31.49 Cr (FY 2025) | -66.0% | Jaipur, Rajasthan, India | |||
| Zodix Auto Private Limited | ₹31.48 Cr (FY 2024) | -6.0% | Punjab, India | |||
| Ad Trade Links Private Limitedthis company | ₹31.48 Cr (FY 2024) | ₹28.98 Lakh | 0.9% | -13.0% | 34 | New Delhi, Delhi, India |
| Alex World Class Products Private Limited | ₹31.48 Cr (FY 2021) | 60.0% | Jaipur, Rajasthan, India | |||
| The Chamong Tea Co Ltd | ₹31.48 Cr (FY 2025) | 40.0% | Kolkata, West Bengal, India | |||
| Vep Mobility Private Limited | ₹31.47 Cr (FY 2024) | 1.0% | Pune, Maharashtra, India | |||
| Arigato and Obligado Merchandise Private Limited. | ₹31.47 Cr (FY 2025) | -54.0% | New Delhi, Delhi, India | |||
| Svezz Agro Exim Private Limited | ₹31.47 Cr (FY 2022) | 492.0% | Navi Mumbai, Maharashtra, India |
To see the full peer comparison of Ad Trade Links Private Limited, buy the company report.
Auditor
Ad Trade Links Private Limited is audited by G. P. SAINI & CO. for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| G. P. SAINI & CO. | FY 2023 | 011464N |
Shareholding
The shareholding of Ad Trade Links Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Ad Trade Links Private Limited, buy the company report.
Charges & borrowings
Open charges
₹2.61 Cr
Satisfied charges
₹19.03 Cr
Breakdown by lending institutions
Latest charge details
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 22 Aug 2024 | 100975559 | Others | ₹75 Lakh | Open | |
| 01 Feb 2024 | 100892385 | Hdfc Bank Limited | ₹30.77 Lakh | Open | |
| 12 Nov 2011 | 10320848 | Hdfc Bank Limited | ₹1.55 Cr | Open | |
| 30 Dec 2019 | 100321732 | Hdfc Bank Limited | ₹9.12 Cr | Satisfied | |
| 28 Mar 2018 | 100222429 | Others | ₹7.91 Cr | Satisfied |
To see the full charge records of Ad Trade Links Private Limited, buy the company report.
Total charge records: 7 View all charges
Legal cases
Ad Trade Links Private Limited has 8 court cases on record: 5 filed by Ad Trade Links, 3 filed against it. 2 cases are pending and 6 are disposed.
Total cases
8
Filed by the company
5
Filed against the company
3
Pending
2
Disposed
6
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 8 | 3 | 2 |
Cases on record (5 of 8)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Thane, Maharashtra | Civil suit | Filed against the company by Hella Infra Market Retail Private Limited Through Akash Palsamkar | Pending |
| District court, Central, Delhi | Execution petition | Filed by the company against De Bono Flexcom India Limited | Disposed |
| District court, Gautam Buddha Nagar, Uttar Pradesh | Criminal case | Filed against the company by State of U.P. | Pending |
| District court, Ghaziabad, Uttar Pradesh | Criminal case | Filed against the company by State Government | Disposed |
| District court, South, Delhi | Commercial suit | Filed by the company against M/S MND Design and Managment | Disposed |
To see the full case history of Ad Trade Links Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Ad Trade Links Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Ad Trade Links Private Limited has a workforce of 34 employees on its EPFO records as of Apr 05, 2024, across 1 active EPFO establishment.
Employee count
34
Active EPFO establishments
1
Employee growth
-17.07%
GST
Ad Trade Links has 1 GST registration: 1 active.
Total GSTINs
1
Active
1
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AAFCA6227R1Z7 | Delhi | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Ad Trade Links Private Limited, buy the company report.
Recent activity
Ad Trade Links Private Limited has 3 board changes on record since 2006: 2 appointments and 1 cessation. The latest: Aneesh Kumar Saini ceased to be Director on 10 Jun 2014.
Charges
A charge registered on 30 Dec 2019 via Charge ID 100321732 with Hdfc Bank Limited was fully satisfied on 17 Oct 2025.
AGM
Ad Trade Links Private Limited last Annual general meeting of members was held on 25 Aug 2025 as per latest MCA records.
Filing
Ad Trade Links Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Delhi.
Charges
A charge with Others amounted to Rs. 75.00 Lakh with Charge ID 100975559 was registered on 22 Aug 2024.
Charges
A charge with Hdfc Bank Limited amounted to Rs. 30.77 Lakh with Charge ID 100892385 was registered on 01 Feb 2024.
Charges
A charge registered on 23 Apr 2010 via Charge ID 10219956 with Bank Of India Limited was fully satisfied on 24 Feb 2021.
Charges
A charge registered on 30 Apr 2008 via Charge ID 10102658 with Bank Of India Limited was fully satisfied on 24 Feb 2021.
Charges
A charge with Hdfc Bank Limited of Rs. 912.00 Lakh registered on 30 Dec 2019 with Charge ID 100321732 was modified on 23 Oct 2020.
Charges
A charge with Hdfc Bank Limited amounted to Rs. 912.00 Lakh with Charge ID 100321732 was registered on 30 Dec 2019.
Charges
A charge registered on 28 Mar 2018 via Charge ID 100222429 with Others was fully satisfied on 21 Nov 2019.
Charges
A charge with Others of Rs. 791.00 Lakh registered on 28 Mar 2018 with Charge ID 100222429 was modified on 09 Jul 2019.
Charges
A charge with Others amounted to Rs. 791.00 Lakh with Charge ID 100222429 was registered on 28 Mar 2018.
8 earlier events are in the company report.
Frequently asked questions
Ad Trade Links is an active private limited company based in New Delhi, Delhi, India. The company works in wholesale, within the trading industry. It was incorporated on 31 January 2006 (20+ years old) and is registered under CIN U51909DL2006PTC145666.
Ad Trade Links has 2 current directors:
- Vikash Kumar Saini - Director
- Hem Lata Saini - Director
The latest financial statements of Ad Trade Links on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 25 August 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Ad Trade Links is 07AAFCA6227R1Z7, registered in Delhi.
The CIN (Corporate Identification Number) of Ad Trade Links is U51909DL2006PTC145666. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Ad Trade Links has 8 court cases on record: 5 filed by the company and 3 filed against it. 2 are pending.
Ad Trade Links was incorporated on 31 January 2006, making it 20+ years old. It is registered with the Registrar of Companies, Delhi.
The peers of Ad Trade Links by revenue are Rubco Huat Woods Private Limited, Ram Shyam Tex Fab Private Limited, Shri Shyama Shyam Dyes Private Limited, G. Trade Mart Private Limited, Zodix Auto Private Limited and 5 more, all in the same principal business activity (wholesale trading).
Aneesh Kumar Saini ceased to be Director on 10 Jun 2014. Hem Lata Saini was appointed as Director on 01 Aug 2012. Vikash Kumar Saini was appointed as Director on 31 Jan 2006.
Yes, Ad Trade Links is registered as a small enterprise under Udyam registration (number: UDYAM-DL-08-0005608).
Ad Trade Links can be reached through the website adtl.co. Its registered office is in New Delhi, Delhi, India.
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