Ad-Merchant India Private Limited
About Ad-Merchant India Private Limited
Data last updated:
Ad-Merchant India Private Limited is a private limited company based in Kolkata, West Bengal, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 24 January 2000 and has been in existence for over 26 years.
The company is registered with the Registrar of Companies (ROC), Kolkata, under CIN U31101WB2000PTC090992. Its GSTIN is 19AADCA1375N1ZD (West Bengal).
The company has an authorised share capital of ₹26 Lakh and a paid-up capital of ₹26 Lakh. It is led by directors Suman Saha and Satyajit Saha.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 24A Circus Avenue 2nd Floor, Kolkata, West Bengal, India – 700017.
As per the financials filed for FY 2024, the company reported a revenue of ₹32.27 Cr, a growth of 11% compared to the previous year. For the same year it recorded a net profit of ₹86.64 Lakh (net margin 2.7%) and EBITDA of ₹1.34 Cr (EBITDA margin 4.2%). Revenue has declined at a compounded annual rate (CAGR) of 24% over three years and 1% over five years.
As per MCA filings, the company has open charges of ₹6.15 Cr on record. Court records list 12 cases involving the company, including 6 filed by the company and 6 filed against it; 2 cases are pending.
The current compliance status is marked as compliant by the Registrar of Companies.
Company details
Contact details
Ad-Merchant India Private Limited's registered office is in Kolkata, West Bengal. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered Address24A Circus Avenue 2nd Floor, Kolkata, West Bengal, India – 700017
- IndustryMedia and Publishing, Advertising Agencies & Media Services
To see the full contact details of Ad-Merchant India Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Ad-Merchant India is professional, scientific and technical. In detail, this covers advertising and market research.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| M | Professional, Scientific and Technical | M6 | Advertising and market research |
To see the full business activity and turnover split of Ad-Merchant India Private Limited, buy the company report.
Financials of Ad-Merchant India Private Limited
FY 2025 filings availableAd-Merchant India Private Limited reported revenue of ₹32.27 Cr (up 11% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue rose 11% in the latest year, though over five years it has declined at a compounded annual rate (CAGR) of 1%. EBITDA rose 22% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | |||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | ₹1.34 Cr | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | ₹86.64 Lakh | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 4.2% | ||||
| Net Profit Margin | 2.7% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Ad-Merchant India Private Limited, buy the company report.
Board of directors of Ad-Merchant India Private Limited
Ad-Merchant India has 2 directors on record. No former directors are listed.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Suman Saha | Director | 24 Jan 2000 | 26 Years 9 Months | Current |
| Satyajit Saha | Director | 24 Jan 2000 | 26 Years 9 Months | Current |
Peer comparison
Ad-Merchant India Private Limited is compared with the 5 companies closest to it by revenue in the Media and Publishing industry (Advertising Agencies), with the same principal business activity (advertising and market research), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Mediadonuts India Private Limited | ₹32.5 Cr (FY 2024) | -6.0% | Mumbai, Maharashtra, India | |||
| Ad-Merchant India Private Limitedthis company | ₹32.27 Cr (FY 2024) | ₹86.64 Lakh | 2.7% | 11.0% | Kolkata, West Bengal, India | |
| Ripplelinks Media Private Limited | ₹32.23 Cr (FY 2025) | 86.0% | Bangalore, Karnataka, India | |||
| Varadhi Advertisers Private Limited | ₹31.94 Cr (FY 2018) | -9.0% | Hyderabad, Telangana, India | |||
| Orienta Cine Advertising Private Limited | ₹31.92 Cr (FY 2020) | -44.0% | Mumbai, Maharashtra, India | |||
| Garg Ad Vision Private Limited | ₹31.61 Cr (FY 2025) | -4.0% | Ahmedabad, Gujarat, India |
To see the full peer comparison of Ad-Merchant India Private Limited, buy the company report.
Auditor
Ad-Merchant India Private Limited is audited by BISWABIKASH & ASSOCIATES for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| BISWABIKASH & ASSOCIATES | FY 2023 | 320333E |
Shareholding
The shareholding of Ad-Merchant India Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Ad-Merchant India Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 16 Feb 2026 | 101236401 | Indian Bank | ₹15 Lakh | Open | |
| 24 May 2005 | 90248841 | Indian Bank | ₹6 Cr | Open |
To see the full charge records of Ad-Merchant India Private Limited, buy the company report.
Total charge records: 2 View all charges
Legal cases
Ad-Merchant India Private Limited has 12 court cases on record: 6 filed by Ad-Merchant India, 6 filed against it. 2 cases are pending and 10 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 10 | 5 | 2 |
| High courts | 2 | 1 | 0 |
Cases on record (5 of 12)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, South Twenty Four Parganas, West Bengal | Criminal complaint | Filed by the company against Purulia Metal Casting Private Limited and Ors | Pending |
| District court, North Twenty Four Parganas, West Bengal | Civil suit | Filed against the company by Ms Poorav Infrastructure Ltd. | Pending |
| District court, South Twenty Four Parganas, West Bengal | Criminal complaint | Filed by the company against Purulia Metal Casting Private Limited and Ors | Disposed |
| District court, North Twenty Four Parganas, West Bengal | Civil suit | Filed against the company by M/S Poorav Infrastructure Ltd. | Disposed |
| District court, North Twenty Four Parganas, West Bengal | Civil suit | Filed against the company by M/S Poorav Infrastructure Limited | Disposed |
To see the full case history of Ad-Merchant India Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
Credit ratings & regulatory alerts
Ad-Merchant India Private Limited was last rated by Crisil on 11 Jun 2021.
| Rating agency | Rated on | Rating |
|---|---|---|
| Crisil | 11 Jun 2021 |
To see the full credit ratings and regulatory alerts of Ad-Merchant India Private Limited, buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Ad-Merchant India Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Ad-Merchant India has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 19AADCA1375N1ZD | West Bengal | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Ad-Merchant India Private Limited, buy the company report.
Recent activity
Ad-Merchant India Private Limited has 2 board changes on record since 2000: 2 appointments. The latest: Satyajit Saha was appointed as Director on 24 Jan 2000.
Frequently asked questions
Ad-Merchant India is an active private limited company based in Kolkata, West Bengal, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 24 January 2000 (26+ years old) and is registered under CIN U31101WB2000PTC090992.
Ad-Merchant India has 2 current directors:
- Suman Saha - Director
- Satyajit Saha - Director
The latest financial statements of Ad-Merchant India on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Ad-Merchant India is 19AADCA1375N1ZD, registered in West Bengal.
The CIN (Corporate Identification Number) of Ad-Merchant India is U31101WB2000PTC090992. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Ad-Merchant India has 12 court cases on record: 6 filed by the company and 6 filed against it. 2 are pending. Most are in the district courts.
Ad-Merchant India was incorporated on 24 January 2000, making it 26+ years old. It is registered with the Registrar of Companies, Kolkata.
The peers of Ad-Merchant India by revenue are Mediadonuts India Private Limited, Ripplelinks Media Private Limited, Varadhi Advertisers Private Limited, Orienta Cine Advertising Private Limited, Garg Ad Vision Private Limited, all in the Media and Publishing industry (Advertising Agencies), with the same principal business activity (advertising and market research).
Satyajit Saha was appointed as Director on 24 Jan 2000. Suman Saha was appointed as Director on 24 Jan 2000.
The registered office of Ad-Merchant India is at 24A Circus Avenue 2nd Floor, Kolkata, West Bengal, India – 700017.
Ad-Merchant India operates in the media and publishing industry, in the advertising agencies and media services segment.