Alert Enterprises Private Limited
About Alert Enterprises Private Limited
Data last updated:
Alert Enterprises Private Limited is a private limited company based in Saharanpur, Uttar Pradesh, India. It operates in the electronics retail and distribution segment of the consumer electronics and durables sector. It was incorporated on 01 March 2012 and has been in existence for over 14 years.
The company is registered with the Registrar of Companies (ROC), Uttar Pradesh, under CIN U31908UP2012PTC049136. Its GSTIN is 09AAKCA5610R1Z5 (Uttar Pradesh). The company holds 2 GST registrations, all of them active.
The company has an authorised share capital of ₹10 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors Brijendra Tripathi and Anju Tripathi.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 1st Floor Shop No. 5 Prakash Plaza Civil Hospital Chowk, Saharanpur, Uttar Pradesh, India – 247001.
As per the financials filed for FY 2025, the company reported a revenue of ₹7.36 Cr, a growth of 51% compared to the previous year. For the same year it recorded a net profit of ₹7.65 Lakh (net margin 1%) and EBITDA of ₹14.91 Lakh (EBITDA margin 2%). Revenue has grown at a compounded annual rate (CAGR) of 18% over three years and 12% over five years.
The company has about 13 employees on its provident fund (EPFO) records.
As per MCA filings, the company has open charges of ₹40 Lakh on record. Court records list 7 cases involving the company, including 1 filed by the company and 6 filed against it; 3 cases are pending.
The current compliance status is marked as compliant by the Registrar of Companies.
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- WebsiteLocked
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- Registered Address1st Floor Shop No. 5 Prakash Plaza Civil Hospital Chowk, Saharanpur, Uttar Pradesh, India – 247001
- IndustryConsumer Electronics & Durables, Electronic Appliances Retail & Distribution
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Business Activity of Alert Enterprises Private Limited
The main business activity of Alert Enterprises is trade. In detail, this covers wholesale trading.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| G | Trade | G1 | Wholesale Trading | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Alert Enterprises Private Limited FY 2025 filings available
Alert Enterprises Private Limited reported revenue of ₹7.36 Cr (up 51% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR) of Alert Enterprises Private Limited
Revenue has grown at a compounded annual rate (CAGR) of 12% over five years, including 51% growth in the latest year. EBITDA rose 13% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Alert Enterprises Private Limited
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | ₹14.91 Lakh | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | ₹7.65 Lakh | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Alert Enterprises Private Limited
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 2% | •••• | •••• | •••• | •••• |
| Net Profit Margin | 1% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Alert Enterprises are in the company report.
Financial statements from 2015
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Peer Comparison of Alert Enterprises Private Limited
Alert Enterprises Private Limited is compared with the companies closest to it by revenue in the Consumer Durables industry (Electronic Appliances Retail and Distribution). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| World Technological Products Private Limited | ₹7.4 Cr (FY 2025) | •••• | •••• | -1.0% | •••• | New Delhi, Delhi, India |
| Proven Marketing Private Limited | ₹7.39 Cr (FY 2022) | •••• | •••• | 9556.0% | •••• | Ahmedabad, Gujarat, India |
| Ses Aircon Private Limited | ₹7.38 Cr (FY 2024) | •••• | •••• | 114.0% | •••• | Hyderabad, Telangana, India |
| Fibzy Infrasolutions Private Limited | ₹7.37 Cr (FY 2025) | •••• | •••• | -12.0% | •••• | Gurgaon, Haryana, India |
| Simpa Energy India Private Limited | ₹7.36 Cr (FY 2021) | •••• | •••• | -70.0% | •••• | Delhi, India |
| Alert Enterprises Private Limited this company | ₹7.36 Cr (FY 2025) | •••• | •••• | 51.0% | •••• | Saharanpur, Uttar Pradesh, India |
| Maganlal Trambaklal Tradecom Private Limited | ₹7.35 Cr (FY 2017) | •••• | •••• | 68.0% | •••• | Bantawa, Gujarat, India |
| Prashant Milan Pvt Ltd | ₹7.35 Cr (FY 2025) | •••• | •••• | -14.0% | •••• | Kolkata, West Bengal, India |
| Embedded Digital Solution India Private Limited | ₹7.33 Cr (FY 2025) | •••• | •••• | 312.0% | •••• | Faridabad, Haryana, India |
| Aimtech Automation India Private Limited | ₹7.32 Cr (FY 2025) | •••• | •••• | 115.0% | •••• | Pune, Maharashtra, India |
| Band Box Electronics Pvt Ltd | ₹7.32 Cr (FY 2025) | •••• | •••• | 29.0% | •••• | Punjab, India |
Peers are the five companies nearest above and the five nearest below Alert Enterprises by revenue in the Consumer Durables industry (Electronic Appliances Retail and Distribution), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Auditor Details of Alert Enterprises Private Limited
Alert Enterprises Private Limited is audited by PRATIYUSH & CO. for the financial year 2017.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| PRATIYUSH & CO. | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Board of Directors of Alert Enterprises Private Limited
Alert Enterprises has 2 directors on record. No former directors are listed.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Brijendra Tripathi | Director | 01 Mar 2012 | 14 Years 7 Months | Current |
| Anju Tripathi | Director | 01 Mar 2012 | 14 Years 7 Months | Current |
Ownership and Shareholding of Alert Enterprises Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Alert Enterprises Private Limited
| Date | Lender | Amount | Status |
|---|---|---|---|
| 31 Jul 2018 | Others | ₹40 Lakh | Open |
Total charge records: 1 View all charges
Legal Cases of Alert Enterprises Private Limited
Alert Enterprises Private Limited has 7 court cases on record: 1 filed by Alert Enterprises, 6 filed against it. 3 cases are pending and 4 are disposed. Status as checked between 03 Oct 2026 and 04 Oct 2026.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 6 | 6 | 2 |
| High courts | 1 | 0 | 1 |
Cases on record (5 of 7)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Shahdara, Delhi | Criminal case | Filed against the company by Patent Engineers India Private Limited | Disposed |
| District court, New Delhi, Delhi | Criminal case | Filed against the company by Amit Sales Corporation Private Limited | Disposed |
| District court, Rewari, Haryana | Cheque dishonour complaint | Filed against the company by S.L. Tape Industries | Pending |
| District court, Rewari, Haryana | Cheque dishonour complaint | Filed against the company by S.L. Tape Industries | Pending |
| Allahabad High Court | Court case (WTAX) | Filed by the company against an individual | Pending |
Full case history
All 7 cases with case numbers, court, year-wise trend, opposite parties and decision dates are in the company report.
- Every case with its case number
- Year-wise trend
- Opposite parties
- Decision dates and orders
Verified entity values are shown only after access is granted.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
Employees and EPFO Compliance at Alert Enterprises Private Limited
Alert Enterprises Private Limited has a workforce of 13 employees as of Apr 07, 2024.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Alert Enterprises Private Limited
Alert Enterprises Private Limited has 2 board changes on record since 2012: 2 appointments. The latest: Anju Tripathi was appointed as Director on 01 Mar 2012.
Credit Ratings, Litigation & Regulatory Alerts for Alert Enterprises Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Alert Enterprises Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Alert Enterprises Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Alert Enterprises Private Limited
Alert Enterprises has 2 GST registrations: 2 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 09AAKCA5610R1Z5 | Uttar Pradesh | Active | 01 Jul 2017 |
| 05AAKCA5610R1ZD | Uttarakhand | Active | 01 Jul 2017 |
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Alert Enterprises Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Alert Enterprises Private Limited
Alert Enterprises is an active private limited company based in Saharanpur, Uttar Pradesh, India. The company works in electronic appliances retail and distribution, within the consumer electronics and durables industry. It was incorporated on 01 March 2012 (14+ years old) and is registered under CIN U31908UP2012PTC049136.
Alert Enterprises reported revenue of ₹7.36 Cr for FY 2025 (up 51% YoY).
Alert Enterprises has 2 current directors:
- Brijendra Tripathi - Director
- Anju Tripathi - Director
Alert Enterprises reported a net profit of ₹7.65 Lakh (net margin 1%) and EBITDA of ₹14.91 Lakh (EBITDA margin 2%) for FY 2025, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Alert Enterprises is 18% over three years and 12% over five years. In the latest year (FY 2025) revenue rose 51%. CAGR is the steady yearly rate that links the first and the last year.
The GSTIN of Alert Enterprises is 09AAKCA5610R1Z5, registered in Uttar Pradesh. The company has 2 GST registrations in all, of which 2 are active. Other active GSTINs include 05AAKCA5610R1ZD (Uttarakhand).
The CIN (Corporate Identification Number) of Alert Enterprises is U31908UP2012PTC049136. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Alert Enterprises has 7 court cases on record: 1 filed by the company and 6 filed against it. 3 are pending. Most are in the district courts.
Alert Enterprises was incorporated on 01 March 2012, making it 14+ years old. It is registered with the Registrar of Companies, Uttar Pradesh.
The peers of Alert Enterprises by revenue are World Technological Products Private Limited, Proven Marketing Private Limited, Ses Aircon Private Limited, Fibzy Infrasolutions Private Limited, Simpa Energy India Private Limited and 5 more, all in the Consumer Durables industry (Electronic Appliances Retail and Distribution).
Anju Tripathi was appointed as Director on 01 Mar 2012. Brijendra Tripathi was appointed as Director on 01 Mar 2012.