Alternative Marketing Private Limited - Company Profile

It is a trading private limited company based in Kolkata, West Bengal, India, established in 2010.

2010 Kolkata, West Bengal, India Active

Last Updated: January 05, 2026

About Alternative Marketing Private Limited

Alternative Marketing Private Limited, a active private limited company, was established on 21 May 2010 in Kolkata, West Bengal, India. Engaging in other wholesale within the trade sector, it holds CIN: U51101WB2010PTC148907. Registered under ROC Roc Kolkata. it is unlisted. It has an authorized capital of ₹0.30 M and a paid-up capital of ₹0.19 M.

It upholds a compliant status. Its leadership includes Mohit Agarwal (Director), Ashim Chatterjee (Director). Past directors included Mohit Agarwal, Kailash Jha, Ashim Chatterjee. Its latest AGM occurred on 25 September 2025, with the balance sheet filed on 31 March 2025. It is based at Nandram Market P-4, New Howrah Bridge App. Road, Room 1010, 10Th Floor, Kolkata, West Bengal, 700001.

Company Details

CIN/LLPIN
U51101WB2010PTC148907
Registration Number
148907
Incorporation Date
21 May 2010
Authorized Capital
₹0.30 M
Paid-Up Capital
₹0.19 M
ROC Code
Roc Kolkata
Listing Status
Unlisted
Company Status
Active

Key Metrics

Authorised Capital ₹ 0.30 M as on 05-01-2026
Paid Up Capital ₹ 0.19 M as on 05-01-2026
Company Age 15 Year, 8 Months
Last Filing with ROC 31 Mar 2025

Comprehensive Company Insights

Explore comprehensive insights into Alternative Marketing Private Limited — covering financial performance, compliance records, Competitor, shareholding patterns, directors, key metrics, and litigation history. Unlock to see detailed insights and stay informed.

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Who are the key members and board of directors at Alternative Marketing Private Limited?

Current Directors

Name	Designation	Appointment Date	Status
Mohit Agarwal	Director	27 Jan 2022	Current
Ashim Chatterjee	Director	18 Dec 2017	Current

Past Directors

Name	Designation	Cessation	Status
Pramod Abcsdd	Additional Director	10 Nov 2024	Past
Pramod Abcsdd	Director	20 Dec 2017	Past
Pramod Abcsdd	Additional Director	28 Sep 2018	Past
Pramod Abcsdd	Director	01 Feb 2022	Past

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Financial Performance of Alternative Marketing.

Alternative Marketing Private Limited, for the financial year ended 2017, experienced no change in revenue, with a 0% increase. The company also saw a no change in profitability, with a 0% increase in profit. The company's net worth witnessed no change by increase of 0%.

Date	Amount	Transaction Name	Valuation	Lead Investors	Investors
Jul, 2021	Amount	Post-IPO - Grab	Valuation	investors	Emtek
Feb, 2021	Amount	Post-IPO - Grab	Valuation	investors	Signite Partners
Jan, 2021	Amount	Post-IPO - Grab	Valuation	investors	Hana Financial Group , GGV Capital
Feb, 2021	Amount	Post-IPO - Grab	Valuation	investors	Signite Partners

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Key Matrics
Balance Sheet
Profit and Loss
Cash Flow
Ratios

Metrics

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What is the Ownership and Shareholding Structure of Alternative Marketing?

In 2017, Alternative Marketing had a public holding of 100.00%. Access key insights, ownership, including shareholding patterns, funding, foreign investors, KMP remuneration, group structure, and overseas investments.

Shareholding Pattern (FY 2024)

Promoters: 92.83%
Public: 4.10%
Others: 3.07%

Shareholding Pattern over the Year

	FY (2024)	FY (2023)	FY (2022)	FY (2021)	FY (2020)
Promoters	92.83	94.62	94.55	94.55	94.55
Public	4.10	3.89	3.95	3.96	3.98
Others	3.07	1.49	1.50	1.49	1.47

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How Many Employees Work at Alternative Marketing?

Unlock and access historical data on people associated with Alternative Marketing, such as employment history, contributions to the Employees' Provident Fund Organization (EPFO), and related information.

Employee Date	Number of Employees
2020	78,000
2021	80,500
2022	83,200
2023	86,000
2024	89,500
2025	92,000

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Deals i

Gain comprehensive insights into the Deals and Valuation data of Alternative Marketing, offering detailed information on various transactions, including security allotment data. Explore the intricate details of financial agreements, mergers, acquisitions, divestitures, and strategic partnerships that have shaped Alternative Marketing's trajectory.

Rating

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Alerts

Stay informed about regulatory alerts and litigation involving and associated companies. Receive timely updates on legal proceedings, regulatory changes, and compliance issues that may impact the company's operations, reputation, and financial performance. Monitor litigation involving subsidiaries, joint ventures, and other affiliated entities to assess potential risks and liabilities.

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Latest Updates, News, and FAQs on Alternative Marketing

Recent Activity within the Organization

Annual General Meeting

The activity Alternative Marketing Private Limited last Annual general meeting of members was held on 25 Sep 2025 as per latest MCA records. was completed.
25 Sep 2025
Balance Sheet

Alternative Marketing Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Kolkata. was recorded as a recent event.
31 Mar 2025
Director Appointment

The activity Mohit Agarwal was appointed as a Director was appointed as a Director on 27 Jan 2022 & has been associated with this company since 4 years 15 days . was completed.
27 Jan 2022
Director Appointment

Progress on Ashim Chatterjee was appointed as a Director was appointed as a Director on 18 Dec 2017 & has been associated with this company since 8 years 1 month . was documented.
18 Dec 2017
Company Incorporation

The activity Alternative Marketing Private Limited was registered on 21 May 2010 with Roc Kolkata & aged 15 years 8 months as per MCA records. was completed.
21 May 2010

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Frequently Asked Questions

What is the CIN of Alternative Marketing Private Limited?

The CIN of Alternative Marketing Private Limited is U51101WB2010PTC148907.

Where is Alternative Marketing Private Limited headquartered?

Alternative Marketing Private Limited is headquartered at Nandram Market P-4, New Howrah Bridge App. Road, Room 1010, 10Th Floor, Kolkata, West Bengal, 700001.

When was Alternative Marketing Private Limited incorporated?

Alternative Marketing Private Limited was incorporated on 21 May 2010.

Who are the current directors of Alternative Marketing Private Limited?

The current directors of Alternative Marketing Private Limited are

What is the primary industry of Alternative Marketing Private Limited?

The primary industry of Alternative Marketing Private Limited is Trade.

Is Alternative Marketing Private Limited a listed company?

Alternative Marketing Private Limited is unlisted.

What is the capital structure of Alternative Marketing Private Limited?

The authorized capital of Alternative Marketing Private Limited is ₹0.30 M, and the paid-up capital is ₹0.19 M.

What is the compliance status of Alternative Marketing Private Limited?

The compliance status of Alternative Marketing Private Limited is Compliant.

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