About Aromee Brands Private Limited
Data last updated:
Aromee Brands Private Limited is a private limited company based in Mangalore, Karnataka, India. It operates in the home care and cleaning products segment of the FMCG sector. It was incorporated on 30 April 2009 and has been in existence for over 17 years.
The company is registered with the Registrar of Companies (ROC), Bangalore, under CIN U74110KA2009PTC049723. Its GSTIN is 29AAHCA8668G1Z5 (Karnataka). The company holds 4 GST registrations, all of them active.
The company has an authorised share capital of ₹20 Lakh and a paid-up capital of ₹3.05 Lakh. It was formerly known as Ideawhiz Solutions Private Limited and Auctus Financial Services Private Limited. It is led by directors including Vanita Goutham Pai and Ranganathan Jagannathan.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at Plot No. 7 – G4 Baikampady Industrial Area Sy No. 35 Baikampady Village Surathkal, Mangalore, Karnataka, India – 575011.
As per the financials filed for FY 2024, the company reported a revenue of ₹9.15 Cr, a growth of 4% compared to the previous year. For the same year it recorded a net loss of ₹3.07 Cr (net margin -33.6%) and EBITDA of -₹3.38 Cr (EBITDA margin -37%). Revenue has grown at a compounded annual rate (CAGR) of 58% over three years.
The company has about 31 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: Ekam Online. As per MCA filings, the company has open charges of ₹1.5 Cr on record. Court records list 1 case involving the company. The company has 4 deals on record (3 secondary share transfers, 1 funding round), with disclosed funding of ₹4.81 Cr; the latest was in June 2022. Its 10 peer companies in the Consumer Products industry (Advertising Agencies, Health and Beauty Retail and Distribution) are compared by revenue, 5 larger and 5 smaller; the largest is Hats On Advertising Private Limited with revenue of ₹9.19 Cr.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website ekamonline.com.
- EmailLocked
- TelephoneLocked
- Website
- Social Media
- Registered AddressPlot No. 7 – G4 Baikampady Industrial Area Sy No. 35 Baikampady Village Surathkal, Mangalore, Karnataka, India – 575011
- IndustryFMCG, Home Care & Cleaning Products, Personal Care & Skincare Products
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Business Activity of Aromee Brands Private Limited
The main business activity of Aromee Brands is trade. In detail, this covers retail trading.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Aromee Brands Private Limited FY 2024 filings available
Aromee Brands Private Limited reported revenue of ₹9.15 Cr (up 4% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR) of Aromee Brands Private Limited
Revenue has grown at a compounded annual rate (CAGR) of 58% over three years, including 4% growth in the latest year. EBITDA rose 44% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Aromee Brands Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | -₹3.38 Cr | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | -₹3.07 Cr | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Aromee Brands Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -37% | •••• | •••• | •••• | •••• |
| Net Profit Margin | -33.6% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Aromee Brands are in the company report.
Financial statements from 2015
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Peer Comparison of Aromee Brands Private Limited
Aromee Brands Private Limited is compared with the companies closest to it by revenue in the Consumer Products industry (Advertising Agencies, Health and Beauty Retail and Distribution). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Hats On Advertising Private Limited | ₹9.19 Cr (FY 2023) | •••• | •••• | -53.0% | •••• | Mumbai, Maharashtra, India |
| Wellcare Business Solutions Private Limited | ₹9.18 Cr (FY 2025) | •••• | •••• | 28.0% | •••• | New Delhi, Delhi, India |
| Fairspace Media Services Private Limited | ₹9.17 Cr (FY 2025) | •••• | •••• | -40.0% | •••• | Bangalore, Karnataka, India |
| Royal Universys Webnet Private Limited | ₹9.16 Cr (FY 2025) | •••• | •••• | -32.0% | •••• | Coimbatore, Tamil Nadu, India |
| Kentrix.Ai Private Limited | ₹9.16 Cr (FY 2025) | •••• | •••• | 37.0% | •••• | Mumbai, Maharashtra, India |
| Aromee Brands Private Limited this company | ₹9.15 Cr (FY 2024) | •••• | •••• | 4.0% | •••• | Mangalore, Karnataka, India |
| Kailasa Analytics and Services Private Limited | ₹9.14 Cr (FY 2025) | •••• | •••• | 0.0% | •••• | Mumbai, Maharashtra, India |
| Addtitans Digital Private Limited | ₹9.14 Cr (FY 2025) | •••• | •••• | -37.0% | •••• | Faridabad, Haryana, India |
| Performace Media Private Limited | ₹9.14 Cr (FY 2025) | •••• | •••• | 2132.0% | •••• | Gurgaon, Haryana, India |
| Lomisco Exports Private Limited | ₹9.13 Cr (FY 2025) | •••• | •••• | -42.0% | •••• | Jamnagar, Gujarat, India |
| Right Concepts Advertising Private Limited | ₹9.13 Cr (FY 2025) | •••• | •••• | 5.0% | •••• | Bangalore, Karnataka, India |
Peers are the five companies nearest above and the five nearest below Aromee Brands by revenue in the Consumer Products industry (Advertising Agencies, Health and Beauty Retail and Distribution), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Auditor Details of Aromee Brands Private Limited
Aromee Brands Private Limited is audited by PAI NAYAK & ASSOCIATES for the financial year 2023.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| PAI NAYAK & ASSOCIATES | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Board of Directors and KMP of Aromee Brands Private Limited
Aromee Brands Private Limited currently reports 3 directors and 1 key managerial person. 13 former directors have served the organization.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Ranganathan Jagannathan | Nominee Director | 29 Jun 2022 | 4 Years 3 Months | Current |
| Vanita Goutham Pai | Director | 05 Apr 2023 | 3 Years 6 Months | Current |
| Gopinathan Anil Shankar Also directs: Manipal Fintech Private Limited | Nominee Director | 29 Jun 2022 | 4 Years 3 Months | Current |
| Aarti Hamsabhai Koya | Ceo | 21 Jul 2023 | 3 Years 2 Months | Current |
Ownership and Shareholding of Aromee Brands Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Aromee Brands Private Limited
| Date | Lender | Amount | Status |
|---|---|---|---|
| 08 Feb 2021 | Others | ₹1.5 Cr | Open |
Total charge records: 1 View all charges
Deals & Funding of Aromee Brands Private Limited
Aromee Brands Private Limited has 4 deals on record (3 secondary share transfers, 1 funding round), with disclosed funding of ₹4.81 Cr; the latest was in June 2022.
Deals on record (4 of 4)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Jun 2022 | Funding round | ₹4.81 Cr | Investors: Tridevita Family Trust, 3 individuals |
| Dec 2021 | Secondary share transfer | Undisclosed | Buyer: Tridevita Family Trust, an individual Seller: 2 individuals |
| Mar 2015 | Secondary share transfer | Undisclosed | Buyer: 2 individuals Seller: 2 individuals |
| Mar 2014 | Secondary share transfer | Undisclosed | Buyer: 2 individuals Seller: 2 individuals |
Full deal history
All 4 deals with amounts, valuations, instruments and every party are in the company report.
- Every funding round and share transfer
- Amounts and valuations
- Investors, buyers and sellers
- Instruments and deal dates
Verified entity values are shown only after access is granted.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal Cases of Aromee Brands Private Limited
Aromee Brands Private Limited has 1 court case on record: 1 where it is another party. All case is disposed. Status as checked on 01 Oct 2026.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 1 | 0 | 0 |
Cases on record (1 of 1)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Mumbai CMM Courts, Maharashtra | Court case (SS CASES S) | Company is another party | Disposed |
Full case history
All 1 cases with case numbers, court, year-wise trend, opposite parties and decision dates are in the company report.
- Every case with its case number
- Year-wise trend
- Opposite parties
- Decision dates and orders
Verified entity values are shown only after access is granted.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
Associated Brands with Aromee Brands Private Limited
Aromee Brands operates one associated brand: Ekam Online. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Home fragrance products including candles and diffusers are sold online. | ekamonline.com |
Employees and EPFO Compliance at Aromee Brands Private Limited
Aromee Brands Private Limited has a workforce of 31 employees as of Mar 28, 2024.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Name History of Aromee Brands Private Limited
Aromee Brands has undergone 2 name changes throughout its history. The company was previously known as Ideawhiz Solutions Private Limited, and Auctus Financial Services Private Limited. The current legal name is Aromee Brands Private Limited.
| Company Name | Status |
|---|---|
| Aromee Brands Private Limited | Current |
| Ideawhiz Solutions Private Limited | Previous |
| Auctus Financial Services Private Limited | Previous |
CIN History of Aromee Brands Private Limited
Aromee Brands has one previous CIN (Corporate Identification Number): U74992KA2009PTC049723. The current CIN is U74110KA2009PTC049723, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U74110KA2009PTC049723 | Current |
| U74992KA2009PTC049723 | Previous |
News related to Aromee Brands Private Limited
Recent Activity on Aromee Brands Private Limited
Aromee Brands Private Limited has 17 board changes on record since 2014: 4 appointments and 13 cessations. The latest: Vanita Goutham Pai ceased to be Additional Director on 29 Sep 2023.
9 earlier events are listed in the company report.
Credit Ratings, Litigation & Regulatory Alerts for Aromee Brands Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Aromee Brands Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Aromee Brands Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Aromee Brands Private Limited
Aromee Brands has 4 GST registrations: 4 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 29AAHCA8668G1Z5 | Karnataka | Active | 29 Sep 2020 |
| 36AAHCA8668G1ZA | Telangana | Active | 31 Jan 2022 |
| 06AAHCA8668G1ZD | Haryana | Active | 05 Aug 2022 |
| 27AAHCA8668G1Z9 | Maharashtra | Active | 06 Dec 2022 |
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Aromee Brands Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Aromee Brands Private Limited
Aromee Brands is an active private limited company based in Mangalore, Karnataka, India. The company works in home care and cleaning products, within the FMCG industry. It was incorporated on 30 April 2009 (17+ years old) and is registered under CIN U74110KA2009PTC049723.
Aromee Brands reported revenue of ₹9.15 Cr for FY 2024 (up 4% YoY).
Aromee Brands has 4 current directors and KMP:
- Ranganathan Jagannathan - Nominee Director
- Vanita Goutham Pai - Director
- Gopinathan Anil Shankar - Nominee Director
- Aarti Hamsabhai Koya - Ceo
Aromee Brands reported a net loss of ₹3.07 Cr (net margin -33.6%) and EBITDA of -₹3.38 Cr (EBITDA margin -37%) for FY 2024, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Aromee Brands is 58% over three years. In the latest year (FY 2024) revenue rose 4%. CAGR is the steady yearly rate that links the first and the last year.
The GSTIN of Aromee Brands is 29AAHCA8668G1Z5, registered in Karnataka. The company has 4 GST registrations in all, of which 4 are active. Other active GSTINs include 36AAHCA8668G1ZA (Telangana), 06AAHCA8668G1ZD (Haryana), 27AAHCA8668G1Z9 (Maharashtra).
The CIN (Corporate Identification Number) of Aromee Brands is U74110KA2009PTC049723. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Aromee Brands has 1 court case on record.
Aromee Brands was incorporated on 30 April 2009, making it 17+ years old. It is registered with the Registrar of Companies, Bangalore.
Aromee Brands has 4 deals on record (3 secondary share transfers, 1 funding round), with disclosed funding of ₹4.81 Cr; the latest was in June 2022.
The peers of Aromee Brands by revenue are Hats On Advertising Private Limited, Wellcare Business Solutions Private Limited, Fairspace Media Services Private Limited, Royal Universys Webnet Private Limited, Kentrix.Ai Private Limited and 5 more, all in the Consumer Products industry (Advertising Agencies, Health and Beauty Retail and Distribution).