Asr Associates Private Limited
About Asr Associates Private Limited
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Asr Associates Private Limited is a private limited company based in New Delhi, Delhi, India. It operates in the personal care and skincare products segment of the FMCG sector. It was incorporated on 30 November 2012 and has been in existence for over 14 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U51909DL2012PTC245465. Its GSTIN is 07AALCA2574R1ZZ (Delhi). The company holds 2 GST registrations, of which 1 is active.
The company has an authorised share capital of ₹50 Lakh and a paid-up capital of ₹50 Lakh. It is led by directors including Ashok Kumar Mehrotra and Ruchi Mehrotra.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at C – 2 Basement Panchsheel Vihar Malviya Nagar, New Delhi, Delhi, India – 110017.
As per the financials filed for FY 2024, the company reported a revenue of ₹76.31 Cr, a growth of 13% compared to the previous year. For the same year it recorded a net profit of ₹19.15 Lakh (net margin 0.3%) and EBITDA of ₹48.99 Lakh (EBITDA margin 0.6%). Revenue has grown at a compounded annual rate (CAGR) of 71% over three years and 21% over five years.
The company has about 6 employees on its provident fund (EPFO) records.
As per MCA filings, the company has open charges of ₹10 Cr and satisfied charges of ₹9.25 Cr on record.
The current compliance status is marked as compliant by the Registrar of Companies.
Company details
Contact details
Asr Associates Private Limited's registered office is in New Delhi, Delhi. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered AddressC – 2 Basement Panchsheel Vihar Malviya Nagar, New Delhi, Delhi, India – 110017
- IndustryFMCG, Personal Care & Skincare Products
To see the full contact details of Asr Associates Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Asr Associates is trade. In detail, this covers retail trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading |
To see the full business activity and turnover split of Asr Associates Private Limited, buy the company report.
Financials of Asr Associates Private Limited
FY 2025 filings availableAsr Associates Private Limited reported revenue of ₹76.31 Cr (up 13% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 21% over five years, including 13% growth in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| EBITDA | ₹48.99 Lakh | ||||
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| Net Profit (PAT) | ₹19.15 Lakh | ||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| Profitability | |||||
| EBITDA Margin | 0.6% | ||||
| Net Profit Margin | 0.3% | ||||
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To see the full financial statements and ratios of Asr Associates Private Limited, buy the company report.
Board of directors of Asr Associates Private Limited
Asr Associates has 3 directors on record. No former directors are listed.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Ashok Kumar Mehrotra | Director | 30 Nov 2012 | 13 Years 10 Months | Current |
| Ruchi Mehrotra | Director | 30 Nov 2012 | 13 Years 10 Months | Current |
| Shubham Mehrotra | Director | 30 Nov 2012 | 13 Years 10 Months | Current |
Auditor
Asr Associates Private Limited is audited by ANM & Associates for the financial year 2022.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| ANM & Associates | FY 2022 | 008263N |
Shareholding
The shareholding of Asr Associates Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Asr Associates Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 20 Dec 2025 | 101208853 | Indian Bank | ₹2 Cr | Open | |
| 26 Nov 2025 | 101200526 | Indian Bank | ₹8 Cr | Open | |
| 08 Mar 2022 | 100550999 | Others | ₹8 Cr | Satisfied | |
| 25 Nov 2020 | 100397852 | Others | ₹1.25 Cr | Satisfied |
To see the full charge records of Asr Associates Private Limited, buy the company report.
Total charge records: 4 View all charges
Legal cases
No court or tribunal cases involving Asr Associates Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Asr Associates Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Asr Associates Private Limited has a workforce of 6 employees on its EPFO records as of Apr 07, 2024, across 1 active EPFO establishment.
GST
Asr Associates has 2 GST registrations: 1 active and 1 cancelled or inactive.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AALCA2574R1ZZ | Delhi | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Asr Associates Private Limited, buy the company report.
Recent activity
Asr Associates Private Limited has 3 board changes on record since 2012: 3 appointments. The latest: Ashok Kumar Mehrotra was appointed as Director on 30 Nov 2012.
1 earlier event is in the company report.
Frequently asked questions
Asr Associates is an active private limited company based in New Delhi, Delhi, India. The company works in personal care and skincare products, within the FMCG industry. It was incorporated on 30 November 2012 (14+ years old) and is registered under CIN U51909DL2012PTC245465.
Asr Associates has 3 current directors:
- Ashok Kumar Mehrotra - Director
- Ruchi Mehrotra - Director
- Shubham Mehrotra - Director
The latest financial statements of Asr Associates on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Asr Associates is 07AALCA2574R1ZZ, registered in Delhi. The company has 2 GST registrations in all, of which 1 is active and 1 is cancelled or inactive.
The CIN (Corporate Identification Number) of Asr Associates is U51909DL2012PTC245465. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Asr Associates was incorporated on 30 November 2012, making it 14+ years old. It is registered with the Registrar of Companies, Delhi.
Ashok Kumar Mehrotra was appointed as Director on 30 Nov 2012. Ruchi Mehrotra was appointed as Director on 30 Nov 2012. Shubham Mehrotra was appointed as Director on 30 Nov 2012.
The registered office of Asr Associates is at C – 2 Basement Panchsheel Vihar Malviya Nagar, New Delhi, Delhi, India – 110017.
Asr Associates operates in the FMCG industry, in the personal care and skincare products segment.
Asr Associates has open charges of ₹10 Cr and satisfied charges of ₹9.25 Cr as per latest MCA filings.