Attitude Merchants Private Limited
About Attitude Merchants Private Limited
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Attitude Merchants Private Limited is a private limited company based in Kolkata, West Bengal, India, a subsidiary of Deecshikha Vanijya Private Limited. It operates in the diversified financial services segment of the financial services sector. It was incorporated on 08 November 2010 and has been in existence for over 16 years.
The company is registered with the Registrar of Companies (ROC), Kolkata, under CIN U52390WB2010PTC154510.
The company has an authorised share capital of ₹27 Lakh and a paid-up capital of ₹26.76 Lakh. It is led by directors Pratik Virmani and Ajay Kumar Virmani.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Java Kusum House 34 Chittaranjan Avenue 1st Floor R.No.106, Kolkata, West Bengal, India – 700012.
As per the financials filed for FY 2024, the company reported a revenue of ₹2.3 Cr, a growth of 127% compared to the previous year. For the same year it recorded a net profit of ₹1.5 Cr (net margin 65.2%) and EBITDA of ₹1.76 Cr (EBITDA margin 76.5%). Revenue has grown at a compounded annual rate (CAGR) of 50% over three years and 35% over five years.
Court records list 4 cases involving the company, including 4 filed by the company; 1 case is pending.
The current compliance status is marked as compliant by the Registrar of Companies.
Company details
Contact details
Attitude Merchants Private Limited's registered office is in Kolkata, West Bengal. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered AddressJava Kusum House 34 Chittaranjan Avenue 1st Floor R.No.106, Kolkata, West Bengal, India – 700012
- IndustryFinancial Services, Diversified Financial Services
To see the full contact details of Attitude Merchants Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Financials of Attitude Merchants Private Limited
FY 2025 filings availableAttitude Merchants Private Limited reported revenue of ₹2.3 Cr (up 127% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 35% over five years, including 127% growth in the latest year. EBITDA rose 278% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| EBITDA | ₹1.76 Cr | ||||
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| Net Profit (PAT) | ₹1.5 Cr | ||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| Profitability | |||||
| EBITDA Margin | 76.5% | ||||
| Net Profit Margin | 65.2% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
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To see the full financial statements and ratios of Attitude Merchants Private Limited, buy the company report.
Board of directors of Attitude Merchants Private Limited
Attitude Merchants has 2 current directors and 4 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Pratik Virmani | Director | 14 Sep 2015 | 11 Years 1 Months | Current |
| Ajay Kumar Virmani Also directs: Debdaru Dealmark Private Limited, RPS Merchants Private Limited, Deecshikha Vanijya Private Limited and 1 more | Director | 14 Sep 2015 | 11 Years 1 Months | Current |
Peer comparison
Attitude Merchants Private Limited is compared with the 5 companies closest to it by revenue in the BFSI industry (Other Financial Services), with the same principal business activity (other financial activities), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Quest Fin-Sec Markets Limited | ₹2.31 Cr (FY 2024) | 64.0% | Hyderabad, Telangana, India | |||
| Shenoy Investment Services Private Limited | ₹2.31 Cr (FY 2025) | 25.0% | Mumbai, Maharashtra, India | |||
| Beaulien Investments Private Limited | ₹2.31 Cr (FY 2025) | 41.0% | Mumbai, Maharashtra, India | |||
| Attitude Merchants Private Limitedthis company | ₹2.3 Cr (FY 2024) | ₹1.5 Cr | 65.2% | 127.0% | Kolkata, West Bengal, India | |
| Agog Investment Private Limited | ₹2.3 Cr (FY 2016) | 125.0% | Mumbai, Maharashtra, India | |||
| K J Somaiya and Sons Private Limited | ₹2.3 Cr (FY 2024) | -3.0% | Mumbai, Maharashtra, India |
To see the full peer comparison of Attitude Merchants Private Limited, buy the company report.
Auditor
Attitude Merchants Private Limited is audited by PRANAY SARAF & ASSOCIATES for the financial year 2019.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| PRANAY SARAF & ASSOCIATES | FY 2019 | 329337E |
Shareholding
The shareholding of Attitude Merchants Private Limited is on record for 3 financial years, the latest being FY 2019, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2019 | FY 2017 | FY 2016 |
|---|---|---|---|
| Promoters | |||
| Domestic institutional investors (DII) | |||
| Foreign institutional investors (FII) | |||
| Public | |||
| Others |
To see the full shareholding pattern of Attitude Merchants Private Limited, buy the company report.
Legal cases
Attitude Merchants Private Limited has 4 court cases on record: 4 filed by Attitude Merchants. 1 case is pending and 3 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| High courts | 4 | 0 | 1 |
Cases on record (3 of 4)
| Court | Type of case | Party | Status |
|---|---|---|---|
| High Court, West Bengal | Writ petition | Filed by the company against Income Tax Officer Ward 9/1 and Ors | Pending |
| High Court, West Bengal | Writ petition | Filed by the company against Income Tax Officer Ward 9/1 and Ors | Disposed |
| High Court, West Bengal | Writ petition | Filed by the company against Union of India and Ors. | Disposed |
To see the full case history of Attitude Merchants Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Attitude Merchants Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
No GST registration is on our record for Attitude Merchants Private Limited; the GSTIN and return-filing check is in the company report Buy the company report.
Recent activity
Attitude Merchants Private Limited has 6 board changes on record since 2015: 2 appointments and 4 cessations. The latest: Tarun Kumar Newatia ceased to be Director on 15 Dec 2017.
Frequently asked questions
Attitude Merchants is an active private limited company based in Kolkata, West Bengal, India. The company works in diversified financial services, within the financial services industry. It was incorporated on 08 November 2010 (16+ years old) and is registered under CIN U52390WB2010PTC154510.
Attitude Merchants has 2 current directors:
- Pratik Virmani - Director
- Ajay Kumar Virmani - Director
The latest financial statements of Attitude Merchants on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The CIN (Corporate Identification Number) of Attitude Merchants is U52390WB2010PTC154510. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Attitude Merchants has 4 court cases on record: 4 filed by the company. 1 is pending.
Attitude Merchants was incorporated on 08 November 2010, making it 16+ years old. It is registered with the Registrar of Companies, Kolkata.
The peers of Attitude Merchants by revenue are Quest Fin-Sec Markets Limited, Shenoy Investment Services Private Limited, Beaulien Investments Private Limited, Agog Investment Private Limited, K J Somaiya and Sons Private Limited, all in the BFSI industry (Other Financial Services), with the same principal business activity (other financial activities).
Tarun Kumar Newatia ceased to be Director on 15 Dec 2017. Monoj Das ceased to be Director on 14 Mar 2017. Ajay Kumar Virmani ceased to be Additional Director on 30 Sep 2015. Attitude Merchants has 6 board changes on record in total.
The registered office of Attitude Merchants is at Java Kusum House 34 Chittaranjan Avenue 1st Floor R.No.106, Kolkata, West Bengal, India – 700012.
Attitude Merchants operates in the financial services industry, in the diversified financial services segment.
The compliance status of Attitude Merchants is compliant as of 25 September 2026. The company is actively filing with the Registrar of Companies.
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