
About Aura E-Commerce Private Limited
Data last updated:
Aura E-Commerce Private Limited is a private limited company based in New Delhi, Delhi, India. It operates in the online healthcare product retail segment of the e-commerce sector. It was incorporated on 24 March 2011 and has been in existence for over 15 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U74900DL2011PTC216520. The company has 2 GST registrations on record, none of which is active.
The company has an authorised share capital of ₹30 Lakh and a paid-up capital of ₹1 Lakh. It was formerly known as Infinite Forex Private Limited. It is led by directors Gaurav Batra and Sarabjit Singh.
Its last annual general meeting (AGM) was held on 30 September 2019, and its latest financial statements are for the year ended 31 March 2019. The registered office is at I – 57/58 Third Floor Lajpat Nagar, New Delhi, Delhi, India – 110024.
As per the financials filed for FY 2019, the company reported a revenue of ₹3.53 Lakh, a decline of 87% compared to the previous year. For the same year it recorded a net loss of ₹3.65 Lakh (net margin -103.2%) and EBITDA of -₹3.38 Lakh (EBITDA margin -95.7%). Revenue has declined at a compounded annual rate (CAGR) of 66% over three years.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website eaura.in.
- EmailLocked
- TelephoneLocked
- Website
- Social MediaLocked
- Registered AddressI – 57/58 Third Floor Lajpat Nagar, New Delhi, Delhi, India – 110024
- IndustryE-Commerce, Online Healthcare Product Retail
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Business Activity of Aura E-Commerce Private Limited
The main business activity of Aura E-Commerce is information and communication. In detail, this covers publishing of computer operating systems, system software, application software, games, etc..
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| J | Information and communication | J2 | Publishing of computer operating systems, system software, application software, games, etc. | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Aura E-Commerce Private Limited FY 2019 filings available
Aura E-Commerce Private Limited reported revenue of ₹3.53 Lakh (down 87% YoY) for FY 2019.
Compounded Annual Growth Rate (CAGR) of Aura E-Commerce Private Limited
Revenue has declined at a compounded annual rate (CAGR) of 66% over three years, including a 87% fall in the latest year. EBITDA fell 11% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Aura E-Commerce Private Limited
| Metrics | FY 2018-19 | FY 2017-18 | FY 2016-17 | FY 2015-16 | FY 2014-15 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | ₹3.53 Lakh | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | -₹3.38 Lakh | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | -₹3.65 Lakh | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Aura E-Commerce Private Limited
| Metrics | FY 2018-19 | FY 2017-18 | FY 2016-17 | FY 2015-16 | FY 2014-15 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -95.7% | •••• | •••• | •••• | •••• |
| Net Profit Margin | -103.2% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Aura E-Commerce are in the company report.
Financial statements from 2015
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Peer Comparison of Aura E-Commerce Private Limited
Aura E-Commerce Private Limited is compared with the companies closest to it by revenue in the Ecommerce and Internet industry (Healthcare Products). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Innerbio Nutritional Foods Private Limited | ₹3.89 Lakh (FY 2025) | •••• | •••• | 29.0% | •••• | Chennai, Tamil Nadu, India |
| Sastasundar Healthtech Private Limited | ₹3.68 Lakh (FY 2025) | •••• | •••• | •••• | Kolkata, West Bengal, India | |
| Hanuven Healthcare Products Private Limited | ₹3.6 Lakh (FY 2023) | •••• | •••• | 454.0% | •••• | Chennai, Tamil Nadu, India |
| Cdnorsk Marketing Private Limited | ₹3.59 Lakh (FY 2022) | •••• | •••• | •••• | Chennai, Tamil Nadu, India | |
| Friendship Natural India Private Limited | ₹3.57 Lakh (FY 2018) | •••• | •••• | •••• | Baramati, Maharashtra, India | |
| Aura E-Commerce Private Limited this company | ₹3.53 Lakh (FY 2019) | •••• | •••• | -87.0% | •••• | New Delhi, Delhi, India |
| Clinicosis Private Limited | ₹3.5 Lakh (FY 2024) | •••• | •••• | •••• | Kolkata, West Bengal, India | |
| Onemed Crew Private Limited | ₹3.44 Lakh (FY 2016) | •••• | •••• | •••• | Mohali, Punjab, India | |
| Good Nutrition Private Limited | ₹3.42 Lakh (FY 2024) | •••• | •••• | 37.0% | •••• | Bangalore, Karnataka, India |
| Kandamkulathi Ayurveda Vaidyasala Private Limited | ₹3.38 Lakh (FY 2022) | •••• | •••• | 194.0% | •••• | Thrissur, Kerala, India |
| Clickdent 32 India Private Limited | ₹3.31 Lakh (FY 2025) | •••• | •••• | -82.0% | •••• | Bengaluru, Karnataka, India |
Peers are the five companies nearest above and the five nearest below Aura E-Commerce by revenue in the Ecommerce and Internet industry (Healthcare Products), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Auditor Details of Aura E-Commerce Private Limited
Aura E-Commerce Private Limited is audited by A S R S & ASSOCIATES for the financial year 2019.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| A S R S & ASSOCIATES | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Board of Directors of Aura E-Commerce Private Limited
Aura E-Commerce has 2 current directors and 2 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Sarabjit Singh Also directs: Apogee Lifestyle Private Limited | Additional Director | 19 Dec 2016 | 9 Years 9 Months | Current |
| Gaurav Batra | Director | 24 Mar 2011 | 15 Years 6 Months | Current |
Ownership and Shareholding of Aura E-Commerce Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Aura E-Commerce Private Limited
Aura E-Commerce Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Aura E-Commerce Private Limited
Employment history and EPFO contributions of people linked to Aura E-Commerce.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
CIN History of Aura E-Commerce Private Limited
Aura E-Commerce has one previous CIN (Corporate Identification Number): U67190DL2011PTC216520. The current CIN is U74900DL2011PTC216520, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U74900DL2011PTC216520 | Current |
| U67190DL2011PTC216520 | Previous |
Recent Activity on Aura E-Commerce Private Limited
Aura E-Commerce Private Limited has 4 board changes on record since 2011: 2 appointments and 2 cessations. The latest: Rakesh Sachdeva ceased to be Additional Director on 29 Aug 2017.
Credit Ratings, Litigation & Regulatory Alerts for Aura E-Commerce Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Aura E-Commerce Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Aura E-Commerce Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Aura E-Commerce Private Limited
Aura E-Commerce has 2 GST registrations on record, and all of them have been cancelled or are inactive. Only active GST numbers are listed on this page.
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Aura E-Commerce Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Aura E-Commerce Private Limited
Aura E-Commerce is an active private limited company based in New Delhi, Delhi, India. The company works in online healthcare product retail, within the e-commerce industry. It was incorporated on 24 March 2011 (15+ years old) and is registered under CIN U74900DL2011PTC216520.
Aura E-Commerce reported revenue of ₹3.53 Lakh for FY 2019 (down 87% YoY).
Aura E-Commerce has 2 current directors:
- Sarabjit Singh - Additional Director
- Gaurav Batra - Director
Aura E-Commerce reported a net loss of ₹3.65 Lakh (net margin -103.2%) and EBITDA of -₹3.38 Lakh (EBITDA margin -95.7%) for FY 2019, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Aura E-Commerce is -66% over three years. In the latest year (FY 2019) revenue fell 87%. CAGR is the steady yearly rate that links the first and the last year.
No. Aura E-Commerce has 2 GST registrations on record and all of them are cancelled or inactive.
The CIN (Corporate Identification Number) of Aura E-Commerce is U74900DL2011PTC216520. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Aura E-Commerce was incorporated on 24 March 2011, making it 15+ years old. It is registered with the Registrar of Companies, Delhi.
The peers of Aura E-Commerce by revenue are Innerbio Nutritional Foods Private Limited, Sastasundar Healthtech Private Limited, Hanuven Healthcare Products Private Limited, Cdnorsk Marketing Private Limited, Friendship Natural India Private Limited and 5 more, all in the Ecommerce and Internet industry (Healthcare Products).
Rakesh Sachdeva ceased to be Additional Director on 29 Aug 2017. Sarabjit Singh was appointed as Additional Director on 19 Dec 2016. Parveen Batra ceased to be Director on 02 Sep 2015. Aura E-Commerce has 4 board changes on record in total.
Aura E-Commerce can be reached through the website eaura.in. Its registered office is in New Delhi, Delhi, India.