About 100 Thieves
100 Thieves is a Media & Entertainment company based in Los Angeles (United States) founded in 2017 by Matthew Haag. Multi-category casual apparel is offered online for men and women. It operates in the Media & Entertainment and Retail sectors. 100 Thieves has raised $95 million across 4 funding rounds from investors including WndrCo, Green Bay Ventures and Breyer Capital. 100 Thieves has completed 1 acquisition, including Higround. Its chief executive, as recorded, is Matthew Haag. Its website 100thieves.com draws about 274 thousand monthly visits. 100 Thieves offers products and services including Hoodies, Jerseys, Memberships, Hats, and Bundles. Its focus areas include Gaming, eSports, Player Organizations and Consumer Goods. Its legal entity is 100 THIEVES, INC. Its competitors include Everlane, FaZe Clan and True Religion Apparel; 2 of its 3 listed competitors have raised funding.
Company details
100 Thieves was founded in 2017 and is headquartered in Los Angeles, United States. The company operates in the apparel sector as an internet-first brand. Multi-category casual wear is provided for men and women through its online platform. Leadership is provided by founder and CEO Matthew Haag. Operations focus on e-commerce distribution within the United States.
- Headquarters Los Angeles, United States
- Founders Matthew Haag
- SectorsMedia & EntertainmentRetail
- Website category Games · Video Games Consoles and Accessories
- Email••••••••
- Website 100thieves.com
- Social LinkedIn X Instagram YouTube
- Legal Name 100 Thieves, Inc.
Products & Services of 100 Thieves
100 Thieves offers a comprehensive portfolio of products and services, including Hoodies, Jerseys, Memberships, Hats, and Bundles.
Casual hoodies designed for everyday gaming lifestyle wear
Official jerseys for esports fans and teams
Exclusive access to content and benefits for members
Headwear items featuring brand designs
Product sets including apparel and accessories
Apps and channels of 100 Thieves
its YouTube channel 100 Thieves has 117K subscribers and 30 videos.
Videos from 100 Thieves
The most watched videos on 100 Thieves's YouTube channel, 100 Thieves (117K subscribers). Click a video to play it here.
More on 100 Thieves.
Funding Insights of 100 Thieves
100 Thieves has successfully raised a total of $95M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $60 million completed in December 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $95M
- Total Rounds 4
- Last Round Series C — $60M
- Investors Count 12
All 4 funding rounds of 100 Thieves with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2021 | $60M | Series C | – | Green Bay Ventures | |
| Jul 2019 | $35M | Series B | – | Artist Capital | |
| Oct 2018 | Series A | – | Sequoia Capital, WndrCo | ||
| Nov 2017 | Angel Round | – | Cleveland Cavaliers | – |
12 investors in total: 9 institutional and 3 angel.
Investors in 100 Thieves
100 Thieves has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include WndrCo, Green Bay Ventures and Breyer Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in technology startups | greenbayventures.com | San Francisco, United States | ||
Venture capital firm | breyercapital.com | Menlo Park, United States | ||
Technology sectors are targeted for venture capital investments. | aglaeventures.com | Paris, France | ||
Venture capital firm focused on multiple sectors | taocap.com | Marlborough, United States | ||
Diversified asset management firm | willcapllc.com | New York, United States | ||
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
Tech focused VC firm investing in early-stage startups in the US | advancitcapital.com | New York, United States | ||
Artist Capital is engaged in investment management and capital markets services. | artistcapital.com | New York, United States | ||
Builder and investor in transformative growth companies | 2016 | wndrco.com | Los Angeles, United States | |
MB Marc Benioff | unknown_968d8c19c11a415a9 |
Investor details for 100 Thieves
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of 100 Thieves
36 people are tracked at 100 Thieves (17 in leadership, 3 in board & advisors, 16 in team).
| Name | Role | Group |
|---|---|---|
Matthew Haag | Founder & CEO | Leadership |
Julie Van | COO | Leadership |
Phillip J Kim | VP, Finance & Operations | Leadership |
Jason Ton | CBO/CFO | Leadership |
Patrick Hill | VP, Apparel | Leadership |
Kelsey Schultz | Director, Head Of Sales Operations And Activations | Leadership |
Samantha Tisher | Director Of Partnership Marketing | Leadership |
Gabriel Ruiz | Director Of Brand Marketing | Leadership |
Alessandro Poehlman | Head Of Social | Leadership |
Jasmine O. | Director Of Operations & Product | Leadership |
Julie V. | Chief Operating Officer | Leadership |
Chase Warner | Creative Director | Leadership |
Alex Ho | Vice President Of Partnerships | Leadership |
Eric Sanders | Director Of Talent Strategy | Leadership |
Daniel Kennedy | Director Of Marketing | Leadership |
Jordan L. | Sr. Design Director | Leadership |
Alex Wechsler | Head Of Studios | Leadership |
Mike Sepso | Board Member | Board & advisors |
Jake Cohen | Board Member | Board & advisors |
Scooter Braun | Board Member | Board & advisors |
16 more people are available in the full profile.
Complete people profiles for 100 Thieves
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by 100 Thieves
100 Thieves has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Higround.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Gaming hardware and graphic keyboards are supplied by Higround. | higround.co | Los Angeles, United States | 2020 | Oct 2021 | •••• |
Complete acquisition details for 100 Thieves
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of 100 Thieves
4 dated milestones of 100 Thieves across 4 years, from founding to its latest funding, stage changes and deals.
- Founded 100 Thieves is founded.
- Funding First funding round.
- Acquisition Acquires Higround.
- Funding Latest funding round, Series C, of $60.0M.
Competitors of 100 Thieves
100 Thieves has 3 listed competitors in our database, 2 of them funded. They include Everlane, FaZe Clan and True Religion Apparel.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| everlane.com | 2010 | San Francisco, United States | $90.21M | 375 | Multi-category fashion products are offered via an internet-first brand. | |
| fazeclan.com | 2010 | Los Angeles, United States | $40M | 112 | Esports league organization and organizer | |
| truereligion.com | 2002 | Los Angeles, United States | 1,453 | Internet first brand of fashion apparel wear for men and women |
Detailed competitors of 100 Thieves
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of 100 Thieves
The website of 100 Thieves (100thieves.com) receives about 274.5K visits a month and ranks #164,872 among all websites worldwide, #7,543 in Video Games Consoles and Accessories.
- Monthly visits274.5K
▲ 11.9% vs previous month
- Unique visitors120.9K
per month
- Global rank#164,872
among all websites
- Category rank#7,543
Games · Video Games Consoles and Accessories
- Bounce rate37%
- Pages per visit3.0
- Average visit54 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with 100 Thieves. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
maxgaming.com | maxgaming.com | 100% | #86,195 | – | |
| liquipedia.net | 99% | #1,571 | View details | ||
| steamcommunity.com | 95% | #183 | View details | ||
| tracker.gg | 94% | 23.8M | #2,250 | View details | |
| roblox.com | 94% | 621.5M | #55 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for 100 Thieves
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 22 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in eSports & Competitive Gaming
3 companies that operate in the same segment as 100 Thieves (eSports & Competitive Gaming) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
ESports social video streaming platform | 2006 | San Francisco, California, United States | USD 35.12 M | |||
Video games are developed and eSports tournaments are organized. | 2006 | San Francisco, California, United States | USD 15 M | USD 630.41 K | 4 | |
Esports league organization and organizer | 2010 | Los Angeles, California, United States | USD 40 M |
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Frequently Asked Questions about 100 Thieves
100 Thieves was founded in 2017.
100 Thieves is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Matthew Haag is the CEO of 100 Thieves, as recorded in our data. They have also founded this company.
100 Thieves is a funded company, having raised a total of $95M across 4 funding rounds to date.
100 Thieves was founded in 2017 and is headquartered in Los Angeles, United States. The company operates in the apparel sector as an internet-first brand. Multi-category casual wear is provided for men and women through its online platform. Leadership is provided by founder and CEO Matthew Haag. Operations focus on e-commerce distribution within the United States.
100 Thieves's top competitors include FaZe Clan, True Religion Apparel and Everlane.
100 Thieves offers Hoodies, Jerseys, Memberships, Hats, and Bundles.
100 Thieves has made 1 acquisition, including Higround.
100 Thieves has 12 investors. Key investors include WndrCo, Green Bay Ventures, Breyer Capital, Aglae Ventures, and Tao Capital Partners.
100 Thieves operates through 100 Thieves, Inc..
The website of 100 Thieves receives about 274 thousand visits a month and ranks #164,872 among all websites worldwide.