About 11Ants Analytics
11Ants Analytics is a Retail company based in Auckland (New Zealand) founded in 2007, and was acquired by Aimia in April 2015. SaaS-based customer analytics are provided for retail and airline industries. It operates in the Retail and Technology sectors. 11Ants Analytics has raised $1 million across 1 funding round from investors including Air New Zealand, Aimia and Endeavour. 11Ants Analytics offers products and services including Retail Analytics Platform and Customer Insights Solution. Its focus areas include In Store Retail Tech, Analytics, Diversified and Enterprise Applications. Its legal entity is 11Ants Analytics Group Limited.
Company details
Founded in 2007 as a spin-out from WaikatoLink, 11Ants Analytics operates from Auckland, New Zealand. SaaS platforms such as 11Ants RAP for retail and 11Ants AAP for airlines are offered to analyze customer data and generate insights. The company was acquired in April 2015 by a joint venture between Air New Zealand and Aimia for an undisclosed sum. Microsoft NZs Innovative Software Product of 2016 award was granted to it.
- Headquarters Auckland, New Zealand
- Stage Acquired
- SectorsRetailTechnology
- Website 11antsanalytics.com
- Social LinkedIn X Facebook
- Acquired by Aimia (Apr 2015)
- Legal Name 11Ants Analytics Group Limited.
- Total Equity Funding$1M (USD)
in 1 rounds
- Latest Funding Round$1M (USD), Seed
Jun 2008
- InvestorsAir New Zealand
& 2 more
- Acquired byAimia
(Apr 2015)
Products & Services of 11Ants Analytics
11Ants Analytics offers a comprehensive portfolio of products and services, including Retail Analytics Platform and Customer Insights Solution.
Tool for analyzing retail data to deliver actionable business insights.
Platform for interrogating customer data to enhance retail strategies.
Funding Insights of 11Ants Analytics
11Ants Analytics has successfully raised a total of $1M through 1 strategic funding round. The most recent funding activity was a Seed round of $1 million completed in June 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1M
- Total Rounds 1
- Last Round Seed — $1M
- First Round $1M
(Jun 2008)
- Investors Count 1
All 1 funding rounds of 11Ants Analytics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2008 | $1M | Seed | – | Endeavour | – |
3 investors in total: 3 institutional.
Investors in 11Ants Analytics
11Ants Analytics has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Air New Zealand, Aimia and Endeavour.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Endeavour is engaged in investing in family and founder-owned businesses. | endeavour.com | Portland, United States | ||
Diversified operations are conducted across chemicals industries globally. | 1984 | aimia.com | Toronto, Canada | |
Online platform for booking multiple categories of travel services | 1940 | airnewzealand.co.nz | Auckland, New Zealand |
Investor details for 11Ants Analytics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of 11Ants Analytics
3 dated milestones of 11Ants Analytics across 8 years, from founding to its latest funding, stage changes and deals.
- Founded 11Ants Analytics is founded.
- Funding First funding round of $1.0M.
- Exit Acquired by Aimia.
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Frequently Asked Questions about 11Ants Analytics
11Ants Analytics was founded in 2007 and raised its 1st funding round 1 year after it was founded.
11Ants Analytics is headquartered in Auckland, New Zealand.
11Ants Analytics is a funded company, having raised a total of $1M across 1 funding round to date. The company's 1st funding round was a Seed of $1M, raised on Jun 2008.
Founded in 2007 as a spin-out from WaikatoLink, 11Ants Analytics operates from Auckland, New Zealand. SaaS platforms such as 11Ants RAP for retail and 11Ants AAP for airlines are offered to analyze customer data and generate insights. The company was acquired in April 2015 by a joint venture between Air New Zealand and Aimia for an undisclosed sum. Microsoft NZs Innovative Software Product of 2016 award was granted to it.
11Ants Analytics offers Retail Analytics Platform and Customer Insights Solution.
11Ants Analytics has 3 investors. Key investors include Air New Zealand, Aimia, and Endeavour.
11Ants Analytics operates through 11Ants Analytics Group Limited..
Yes. 11Ants Analytics was acquired by Aimia in April 2015.