11Ants Analytics

Auckland, New Zealand Founded: 2007 • Age: 19 yrs Acquired By Aimia
SaaS-based customer analytics are provided for retail and airline industries.
Annual revenue - Latest available
Total funding $1.0M 1 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products 2 Services tracked
Competitors 8 Brand Intelligence

About 11Ants Analytics

11Ants Analytics is a company based in Auckland (New Zealand) founded in 2007 was acquired by Aimia in April 2015. 11Ants Analytics has raised $1 million across 1 funding round from investors including Air New Zealand, Aimia and Endeavour. 11Ants Analytics offers products and services including Retail Analytics Platform and Customer Insights Solution. 11Ants Analytics operates in a competitive market with competitors including Capillary Technologies, Trax, Upside, Zubale and RetailNext, among others.

  • Headquarter Auckland, New Zealand
  • Sectors
    Retail
    Technology
  • Phone
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  • Website
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  • Social
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  • Legal Name 11Ants Analytics Group Limited.
Operational Areas
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $1 M (USD)

    in 1 rounds

  • Latest Funding Round
    $1 M (USD), Seed

    Jun 01, 2008

  • Investors
  • Employee Count
    Not available
  • Acquired by
    Aimia

    (Apr 09, 2015)

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Products & Services of 11Ants Analytics

11Ants Analytics offers a comprehensive portfolio of products and services, including Retail Analytics Platform and Customer Insights Solution.

Product name locked
Category locked
Primary

Tool for analyzing retail data to deliver actionable business insights.

Product name locked
Category locked
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Platform for interrogating customer data to enhance retail strategies.

Funding Insights of 11Ants Analytics

11Ants Analytics has successfully raised a total of $1M through 1 strategic funding round. The most recent funding activity was a Seed round of $1 million completed in June 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in 11Ants Analytics

11Ants Analytics has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Air New Zealand, Aimia and Endeavour.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Endeavour is engaged in investing in family and founder-owned businesses.
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Diversified operations are conducted across chemicals industries globally.
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Online platform for booking multiple categories of travel services
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Investor details for 11Ants Analytics

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  • Investor locations
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Verified entity values are shown only after access is granted.

Investments & Acquisitions by 11Ants Analytics

Investments
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Investment portfolio details for 11Ants Analytics

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Financial Statements - 11Ants Analytics

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Detailed financials for 11Ants Analytics

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11Ants Analytics Comparisons

11Ants Analytics Primary company
Description
SaaS-based customer analytics are provided for retail and ai...
Location
Auckland, New Zealand
Founded Year
2007
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for 11Ants Analytics

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Competitors of 11Ants Analytics

11Ants Analytics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Capillary Technologies, Trax, Upside, Zubale and RetailNext, among others.

Company Name Domain Founded year HQ Location Description
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AI-powered loyalty management software is offered for enterprises.
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Cloud-based analytics solutions for retail shelf management are delivered.
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Promotion management and cashback solutions are provided to retailers.
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Platform offering retail sales enablement and reward software
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In-store customer behavior is tracked and analyzed in real-time.
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Retail consumer analytics services are provided for natural products sector.
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Detailed competitors of 11Ants Analytics

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Latest news on 11Ants Analytics

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Frequently Asked Questions about 11Ants Analytics

11Ants Analytics was founded in 2007 and raised its 1st funding round 1 year after it was founded.

11Ants Analytics is headquartered in Auckland, New Zealand.

11Ants Analytics is a funded company, having raised a total of $1M across 1 funding round to date.

Founded in 2007 as a spin-out from WaikatoLink, 11Ants Analytics operates from Auckland, New Zealand. SaaS platforms such as 11Ants RAP for retail and 11Ants AAP for airlines are offered to analyze customer data and generate insights. The company was acquired in April 2015 by a joint venture between Air New Zealand and Aimia for an undisclosed sum. Microsoft NZs Innovative Software Product of 2016 award was granted to it.

11Ants Analytics's top competitors include Capillary Technologies, Trax and Upside.

11Ants Analytics offers Retail Analytics Platform and Customer Insights Solution.

11Ants Analytics has 3 investors. Key investors include Air New Zealand, Aimia, and Endeavour.

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