About 11Ants Analytics
11Ants Analytics is a company based in Auckland (New Zealand) founded in 2007 was acquired by Aimia in April 2015.. 11Ants Analytics has raised $1 million across 1 funding round from investors including Air New Zealand, Aimia and Endeavour. 11Ants Analytics offers products and services including Retail Analytics Platform and Customer Insights Solution. 11Ants Analytics operates in a competitive market with competitors including Capillary Technologies, Trax, Upside, Zubale and RetailNext, among others.
- Headquarter Auckland, New Zealand
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Sectors
RetailTechnology
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Phone
*********
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Website
*********
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Social
*********
- Legal Name 11Ants Analytics Group Limited.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$1 M (USD)
in 1 rounds
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Latest Funding Round
$1 M (USD), Seed
Jun 01, 2008
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Investors
Air New Zealand
& 2 more
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Employee Count
Employee Count
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Acquired by
Aimia
(Apr 09, 2015)
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Products & Services of 11Ants Analytics
11Ants Analytics offers a comprehensive portfolio of products and services, including Retail Analytics Platform and Customer Insights Solution. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tool for analyzing retail data to deliver actionable business insights.
Platform for interrogating customer data to enhance retail strategies.
Funding Insights of 11Ants Analytics
11Ants Analytics has successfully raised a total of $1M through 1 strategic funding round. The most recent funding activity was a Seed round of $1 million completed in June 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $1.0M
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First Round
First Round
(01 Jun 2008)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2008 | Amount | Seed - 11Ants Analytics | Valuation | Endeavour |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in 11Ants Analytics
11Ants Analytics has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Air New Zealand, Aimia and Endeavour. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Endeavour is engaged in investing in family and founder-owned businesses.
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Founded Year | Domain | Location | |
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Diversified operations are conducted across chemicals industries globally.
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Founded Year | Domain | Location | |
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Online platform for booking multiple categories of travel services
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by 11Ants Analytics
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - 11Ants Analytics
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
11Ants Analytics Comparisons
Competitors of 11Ants Analytics
11Ants Analytics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Capillary Technologies, Trax, Upside, Zubale and RetailNext, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-powered loyalty management software is offered for enterprises.
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| domain | founded_year | HQ Location |
Cloud-based analytics solutions for retail shelf management are delivered.
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| domain | founded_year | HQ Location |
Promotion management and cashback solutions are provided to retailers.
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| domain | founded_year | HQ Location |
Platform offering retail sales enablement and reward software
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| domain | founded_year | HQ Location |
In-store customer behavior is tracked and analyzed in real-time.
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| domain | founded_year | HQ Location |
Retail consumer analytics services are provided for natural products sector.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about 11Ants Analytics
When was 11Ants Analytics founded?
11Ants Analytics was founded in 2007 and raised its 1st funding round 1 year after it was founded.
Where is 11Ants Analytics located?
11Ants Analytics is headquartered in Auckland, New Zealand.
Is 11Ants Analytics a funded company?
11Ants Analytics is a funded company, having raised a total of $1M across 1 funding round to date. The company's 1st funding round was a Seed of $1M, raised on Jun 01, 2008.
What does 11Ants Analytics do?
Founded in 2007 as a spin-out from WaikatoLink, 11Ants Analytics operates from Auckland, New Zealand. SaaS platforms such as 11Ants RAP for retail and 11Ants AAP for airlines are offered to analyze customer data and generate insights. The company was acquired in April 2015 by a joint venture between Air New Zealand and Aimia for an undisclosed sum. Microsoft NZs Innovative Software Product of 2016 award was granted to it.
Who are the top competitors of 11Ants Analytics?
11Ants Analytics's top competitors include Capillary Technologies, Trax and Upside.
What products or services does 11Ants Analytics offer?
11Ants Analytics offers Retail Analytics Platform and Customer Insights Solution.
Who are 11Ants Analytics's investors?
11Ants Analytics has 3 investors. Key investors include Air New Zealand, Aimia, and Endeavour.
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