About 1st Step
1st Step is a Consumer company based in Chennai (India) founded in 2006. Baby care products, online retail, and store-based sales are offered by 1st Step in India. The company has 63 employees. Its website 1ststep.com draws about 31 thousand monthly visits. Its Indian entity Toddlers Retail (India) Private Limited reported revenue of ₹37.88 Cr. 1st Step offers products and services including Baby Care Products and Baby Gear. Its focus areas include Consumer Goods, Personal Care, Baby Products and Infant Care Items.
Company details
1st Step is known for supplying a range of baby care products that are crafted with safety and practicality in mind, having been established since 2000. Products such as feeding bottles, diapers, and strollers are made available through online platforms and over 6000 stores across India, addressing needs from newborn care to toddler essentials. These items are designed to simplify parenting routines without compromising on comfort or durability, while emphasizing ease in daily use and travel.
- Headquarters Chennai, India
- Employees 63
- SectorsConsumer
- Email••••••••
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- Legal Name Toddlers Retail (India) Private Limited
- Date of Incorporation 18 Apr, 2012
- Jurisdiction Chennai, Tamil Nadu, India
- Annual Revenue₹37.88 Cr
FY 2024 · +36% YoY
- Net Loss-₹68.3 Lakh
FY 2024 · -2% margin
- EBITDA-₹49.2 Lakh
FY 2024 · -1% margin
- Employee Count63
Associated legal entities of 1st Step
1st Step operates through Toddlers Retail (India) Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Toddlers Retail (India) Private Limited CIN U74999TN2012PTC085471 | Active | 18 Apr 2012 | Chennai, Tamil Nadu | ₹37.9 Cr | 63 | 4 | View details |
Products & Services of 1st Step
1st Step offers a comprehensive portfolio of products and services, including Baby Care Products and Baby Gear.
Baby care products, including feeding bottles and diapers, are designed to assist with daily routines for newborns and infants
Baby gear, such as strollers and carriers, is provided to facilitate mobility and safety during child development stages
Apps and channels of 1st Step
its YouTube channel 1ststepofficial has 916 subscribers and 30 videos.
Videos from 1st Step
The most watched videos on 1st Step's YouTube channel, 1ststepofficial (916 subscribers). Click a video to play it here.
More on 1ststepofficial.
Board of directors of Toddlers Retail (India) Private Limited (1st Step)
Toddlers Retail (India) Private Limited is the primary company behind 1st Step. The board of Toddlers Retail (India) Private Limited currently have 4 directors; the longest-serving is Arun Suresh Kumar Mandot, appointed in 2012. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Arun Suresh Kumar Mandot DIN 05254833 | Director | 18 Apr 2012 | 14 yrs 6 mo | Toddlers Retail (India) Private Limited |
| Aatish Suresh Kumar Mandot DIN 07292505 | Director | 30 Sep 2015 | 11 yrs 1 mo | Toddlers Retail (India) Private Limited |
| Pushpa Devi DIN 07316596 | Director | 15 Oct 2015 | 11 yrs | Toddlers Retail (India) Private Limited |
| Champlalji Jain Suresh Kumar DIN 10284798 | Director | 02 Jan 2024 | 2 yrs 9 mo | Toddlers Retail (India) Private Limited |
Financials of 1st Step
Figures of Toddlers Retail (India) Private Limited, the primary company behind 1st Step, for FY 2024. Revenue was ₹37.88 Cr (+36% year on year). Net loss was -₹68.3 Lakh (-2% margin). EBITDA was -₹49.2 Lakh (-1% margin). Revenue has grown at a compounded annual rate of +59% over three years and +29% over five years.
- ₹37.88 CrRevenue · FY 2024 · +36% YoY
- -₹68.3 LakhNet loss · -2% margin
- -₹49.2 LakhEBITDA · -1% margin
- ₹1 LakhPaid-up capital
- 63Employees (provident fund records)
- +59%Revenue CAGR, 3 years
- +29%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Toddlers Retail (India) Private Limited are on its company page.
Detailed financial statements for 1st Step
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Web traffic of 1st Step
The website of 1st Step (1ststep.com) receives about 31.4K visits a month.
- Monthly visits31.4K
▲ 15.3% vs previous month
Websites whose visitors overlap most with 1st Step. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bornbabies.com | 96% | 17K | View details | ||
| hunyhuny.com | 90% | 56.1K | #633,997 | View details | |
| babyorgano.com | 89% | 289.2K | #158,185 | View details | |
| luvlap.com | 85% | 117.9K | #364,059 | View details | |
| miarcus.com | 75% | 46.9K | #444,004 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for 1st Step
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about 1st Step
1st Step was founded in 2006.
1st Step is headquartered in Chennai, India. It is registered at Chennai, Tamil Nadu, India.
1st Step has 63 employees.
The primary company behind 1st Step, Toddlers Retail (India) Private Limited, reported revenue of ₹37.88 Cr for FY 2024, up 36% year on year.
1st Step is known for supplying a range of baby care products that are crafted with safety and practicality in mind, having been established since 2000. Products such as feeding bottles, diapers, and strollers are made available through online platforms and over 6000 stores across India, addressing needs from newborn care to toddler essentials. These items are designed to simplify parenting routines without compromising on comfort or durability, while emphasizing ease in daily use and travel.
1st Step offers Baby Care Products and Baby Gear.
1st Step operates through Toddlers Retail (India) Private Limited.
The legal entities of 1st Step currently have 4 directors, including Champlalji Jain Suresh Kumar, Arun Suresh Kumar Mandot, Aatish Suresh Kumar Mandot and others.