About 24 Mantra
24 Mantra is a Consumer company based in Hyderabad (India) founded in 2004 by Rajashekar Reddy Seelam, and was acquired by ITC in April 2025. Its chief executive, as recorded, is Balasubramanian Narayanan. Its website 24mantra.com draws about 12 thousand monthly visits. Its Indian entity Sresta Natural Bioproducts Private Limited reported revenue of ₹278 Cr. Its focus areas include Food and Agriculture, Food & Beverage Products, Grocery & Staples and Multi-category. Its competitors include Godrej Agrovet, Keventer and Patanjali Ayurved; 3 of its 3 listed competitors have raised funding.
Company details
Brand of organic packaged food, beverage, and cooking products. Its portfolio includes cereals, dals, flours, spices, culinary pastes, masala mixes, oils, health foods, snacks, flakes, and juices. Its products are available across India and USA through its own retail outlets.
- Headquarters Hyderabad, India
- Founders Rajashekar Reddy Seelam
- Stage Acquired
- SectorsConsumer
- Phone•••• ••••
- Website 24mantra.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by ITC (Apr 2025)
- Legal Name Sresta Natural Bioproducts Private Limited
- Date of Incorporation 09 Mar, 2004
Associated legal entities of 24 Mantra
24 Mantra operates through Sresta Natural Bioproducts Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Sresta Natural Bioproducts Private Limited CIN U01122TG2004PTC042837 | Active | 09 Mar 2004 | Hyderabad, Telangana | ₹278 Cr | 466 | 7 | View details |
Apps and channels of 24 Mantra
its YouTube channel 24 Mantra Organic has 1.67K subscribers and 30 videos.
Videos from 24 Mantra
The most watched videos on 24 Mantra's YouTube channel, 24 Mantra Organic (1.67K subscribers). Click a video to play it here.
More on 24 Mantra Organic.
Investors in 24 Mantra
24 Mantra has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include ITC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Diverse products in FMCG, hotels, packaging, and agri-business are offered. | 1910 | itcportal.com | Kolkata, India |
Investor details for 24 Mantra
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Board of directors of Sresta Natural Bioproducts Private Limited (24 Mantra)
Sresta Natural Bioproducts Private Limited is the primary company behind 24 Mantra. The board of Sresta Natural Bioproducts Private Limited currently have 5 directors; the longest-serving is Balasubramanian Narayanan, appointed in 2025. 31 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Balasubramanian Narayanan DIN 03070468 | CEO | 13 Jun 2025 | 1 yr 4 mo | Sresta Natural Bioproducts Private Limited |
| Mayur Dogra DIN 09110374 | Director | 13 Jun 2025 | 1 yr 4 mo | Sresta Natural Bioproducts Private Limited |
| Richard Shuenn Ching Liu DIN 07910437 | Director | 13 Jun 2025 | 1 yr 4 mo | Sresta Natural Bioproducts Private Limited |
| Rajesh Poddar DIN 00297605 | Director | 13 Jun 2025 | 1 yr 4 mo | Sresta Natural Bioproducts Private Limited |
| Anuj Kumar Rustagi DIN 11130021 | Director | 13 Jun 2025 | 1 yr 4 mo | Sresta Natural Bioproducts Private Limited |
People of 24 Mantra
3 people are tracked at 24 Mantra (3 in leadership).
| Name | Role | Group |
|---|---|---|
Rajashekar Reddy Seelam | Founder & Managing Director | Leadership |
| CEO | Leadership | |
Raj Seelam | Founder | Leadership |
Complete people profiles for 24 Mantra
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Financials of 24 Mantra
Figures of Sresta Natural Bioproducts Private Limited, the primary company behind 24 Mantra, for FY 2025. Revenue was ₹278 Cr (-10% year on year). Net loss was -₹49.15 Cr (-18% margin). EBITDA was -₹19.27 Cr (-7% margin). Revenue has grown at a compounded annual rate of -5% over three years and +1% over five years.
- ₹278 CrRevenue · FY 2025 · -10% YoY
- -₹49.15 CrNet loss · -18% margin
- -₹19.27 CrEBITDA · -7% margin
- ₹27.28 CrPaid-up capital
- 466Employees (provident fund records)
- -5%Revenue CAGR, 3 years
- +1%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Sresta Natural Bioproducts Private Limited are on its company page.
Detailed financial statements for 24 Mantra
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of 24 Mantra
2 dated milestones of 24 Mantra across 21 years, from founding to its latest funding, stage changes and deals.
- Founded 24 Mantra is founded.
- Exit Acquired by ITC.
Competitors of 24 Mantra
24 Mantra has 3 listed competitors in our database, 3 of them funded. They include Godrej Agrovet, Keventer and Patanjali Ayurved.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| godrejagrovet.com | 1992 | Mumbai, India | $104.79M | 526 | Diversified crop protection solutions are provided to farmers. | |
| keventer.com | 1986 | Kolkata, India | $29.26M | 1,774 | Multi-category food and beverage products are provided by Keventer. | |
| patanjaliayurved.net | 2006 | Haridwar, India | $430,624 | 1,460 | Ayurvedic medicines and nutraceuticals are offered via an online platform. |
Detailed competitors of 24 Mantra
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Web traffic of 24 Mantra
The website of 24 Mantra (24mantra.com) receives about 12.3K visits a month.
- Monthly visits12.3K
▲ 16% vs previous month
Websites whose visitors overlap most with 24 Mantra. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sresta.com | 100% | 1.7K | #7,967,852 | View details | |
ishopindian.com | ishopindian.com | 88% | #442,400 | – | |
organicgarden.co.in | organicgarden.co.in | 84% | – | ||
| thekrogerco.com | 69% | 138.4K | #293,656 | View details | |
| isayorganic.com | 67% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for 24 Mantra
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- 17 similar websites
- Audience overlap
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- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as 24 Mantra (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 |
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Related news about 24 Mantra
Complete news archive for 24 Mantra
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Frequently Asked Questions about 24 Mantra
24 Mantra was founded in 2004.
24 Mantra is headquartered in Hyderabad, India. It is registered at Hyderabad, Telangana, India.
Balasubramanian Narayanan is the CEO of 24 Mantra, as recorded in our data.
The primary company behind 24 Mantra, Sresta Natural Bioproducts Private Limited, reported revenue of ₹278 Cr for FY 2025, down 10% year on year.
Brand of organic packaged food, beverage, and cooking products. Its portfolio includes cereals, dals, flours, spices, culinary pastes, masala mixes, oils, health foods, snacks, flakes, and juices. Its products are available across India and USA through its own retail outlets.
24 Mantra's top competitors include Patanjali Ayurved, Keventer and Godrej Agrovet.
24 Mantra has 1 investor. Key investors include ITC.
24 Mantra operates through Sresta Natural Bioproducts Private Limited.
Yes. 24 Mantra was acquired by ITC in April 2025.
The legal entities of 24 Mantra currently have 6 directors, including Balasubramanian Narayanan, Mayur Dogra, Smita Manjal Sahu and others.