About 66°North
66°North is a company based in Gardabaer (Iceland) founded in 1926. 66°North offers products and services including Snæfell Jacket, Tindur Shearling Jacket, and Helgafell Collection. 66°North operates in a competitive market with competitors including French Connection, Marimekko, Jonsson Workwear and The Lasting Shape, among others.
- Investors
Products & Services of 66°North
66°North offers a comprehensive portfolio of products and services, including Snæfell Jacket, Tindur Shearling Jacket, and Helgafell Collection.
Waterproof jacket for hiking, skiing, and daily outdoor use.
Insulated midlayer for extreme cold weather activities.
Functional clothing line for running and trail excursions.
Apps and channels of 66°North
its YouTube channel 66°North has 2.56K subscribers and 30 videos.
Videos from 66°North
The most watched videos on 66°North's YouTube channel, 66°North (2.56K subscribers). Click a video to play it here.
More on 66°North.
Funding Insights of 66°North
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of 66North with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | – | Private Equity Round | – | Mousse Investments | – |
1 investors in total: 1 institutional.
Investors in 66°North
66°North has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Mousse Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm backed by Mousse Investment | – | moussepartners.com | New York, United States |
Investor details for 66North
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of 66°North
16 people are tracked at 66°North (9 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Helgi Oskarsson | CEO | Leadership |
Josefine Laigaard | General Manager & Administrerende Direktør 66north Aps Denmark | Leadership |
Yoyo Olesen | Global Head Of Ecommerce & Digital | Leadership |
Aldís Eik Arnarsdóttir | Project Manager, CEO Office | Leadership |
Jeppe Juel Møller | Chief Commercial Officer (cco) | Leadership |
Helgi Óskarsson | CEO | Leadership |
Alice Satchell | Head Of PR & Communications | Leadership |
Thordis Anna Oddsdottir | Chief Financial Officer | Leadership |
Fannar Pall Adalsteinsson | Director Of Brand | Leadership |
Kristin Gudjonsdottir | Business Development | Team |
Sólveig Björt Hlynsdóttir | Ecommerce Coordinator | Team |
Oddur Hólm Haraldsson | Social Media Specialist | Team |
Lilja Björg Magnúsdóttir | Operations Coordinator | Team |
Thórunn Salka Pétursdóttir | Content And Community Manager | Team |
Sigridur Margret Agustsdottir | Content Coordinator | Team |
Hrefna Rós Hlynsdóttir | Marketing Coordinator | Team |
Complete people profiles for 66°North
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of 66°North
2 dated milestones of 66°North across 93 years, from founding to its latest funding, stage changes and deals.
- Founded 66°North is founded.
- Funding First funding round.
Competitors of 66°North
66°North operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as French Connection, Marimekko, Jonsson Workwear and The Lasting Shape, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| frenchconnection.com | 1972 | London, United Kingdom | – | – | Internet first brand offering apparel wear for women and men | |
| marimekko.com | 1951 | Helsinki, Finland | – | – | Internet first brand of fashion apparel wear for men and women | |
| jonssonworkwear.com | 1955 | Durban, South Africa | – | – | Operates a direct-to-consumer brand offering apparel for men and women. | |
| thelastingshape.com | 2021 | Vestmannaeyjar, Iceland | – | – | Online seller of activewear including tights, sports bras, and jackets for consumers. |
Detailed competitors of 66North
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of 66°North
The website of 66°North (66north.com) receives about 244.5K visits a month and ranks #150,241 among all websites worldwide, #7,819 in Fashion and Apparel.
- Monthly visits244.5K
▲ 9.7% vs previous month
- Unique visitors106.9K
per month
- Global rank#150,241
among all websites
- Category rank#7,819
Lifestyle · Fashion and Apparel
- Bounce rate35%
- Pages per visit4.6
- Average visit1 min 29 sec
- DevicesDesktop 37% · Mobile 63%
Websites whose visitors overlap most with 66°North. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
icewear.is | icewear.is | 100% | – | #149,018 | – |
fashiola.ch | fashiola.ch | 99% | – | #1,549,097 | – |
schoffelcountry.com | schoffelcountry.com | 94% | – | #183,189 | – |
| fashionbystrand.com | 92% | – | #251,708 | View details | |
globestudios.dk | globestudios.dk | 91% | – | #514,426 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for 66°North
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to 66°North
10 companies that operate in the same segment as 66°North (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about 66°North
66°North was founded in 1926 and raised its 1st funding round 93 years after it was founded.
66°North is headquartered in Gardabaer, Iceland.
Helgi Oskarsson is the current CEO of 66°North.
66North was established in 1926 in Gardabaer, Iceland, as a brand focused on outdoor and performance wear. Running and swimming apparel for both men and women is provided through an internet-first sales model. Operations are centered in the apparel sector, with products designed for active lifestyles in cold climates. The company is led by CEO Helgi Oskarsson, and distribution occurs primarily via the domain 66north.com.
66°North's top competitors include French Connection, Marimekko and Jonsson Workwear.
66°North offers Snæfell Jacket, Tindur Shearling Jacket, and Helgafell Collection.
66°North has 1 investor. Key investors include Mousse Investments.
The website of 66°North receives about 245 thousand visits a month and ranks #150,241 among all websites worldwide.