About 9X Media
9X Media is a company based in Mumbai (India) founded in 2006, and was acquired by Zee Entertainment Enterprises in October 2017. Music content is distributed via multi-channel TV and digital networks. 9X Media has raised $268.26 million across 3 funding rounds from investors including Kotak Mahindra Bank, Zee Entertainment Enterprises and Temasek. The company has 93 employees. 9X Media was last valued at $201.56 million in July 2008. Its Indian entity 9X Media Private Limited reported revenue of ₹44.20 Cr.
Company details
9X Media Pvt. Ltd. was established in 2006 in Mumbai, India, as a music-oriented multi-channel network. Satellite TV channels including 9XM, 9X Jhakaas, 9X Tashan, 9X Jalwa, and 9X O are owned and operated by the company. Television reach is reported to exceed 270 million viewers, with digital platforms serving over 20 million users, based on data from July 2018. Operations focus on music broadcasting across traditional and online media.
- Headquarters Mumbai, India
- Employees 93
- Stage Acquired
- Website 9xmedia.in
- Social LinkedIn
- Acquired by Zee Entertainment Enterprises (Oct 2017)
- Legal Name 9X Media Pvt. Ltd
- Date of Incorporation 08 Aug, 2006
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹44.20 Cr
FY 2025 · -30% YoY
- Net Loss-₹4.05 Cr
FY 2025 · -9% margin
- EBITDA-₹3.71 Cr
FY 2025 · -8% margin
- Total Equity Funding$268.26M (USD)
in 3 rounds
- Latest Funding Round$81.85M (USD), Seed
Jul 2008
- InvestorsKotak Mahindra Bank
& 6 more
- Employee Count93
- Acquired byZee Entertainment Enterprises
(Oct 2017)
Associated legal entities of 9X Media
9X Media operates through 9X Media Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| 9X Media Private Limited CIN U74300MH2006PTC163657 | Active | 08 Aug 2006 | Mumbai, Maharashtra | ₹44.2 Cr | 93 | 4 | View details |
Funding Insights of 9X Media
9X Media has successfully raised a total of $268.26M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $81.85 million completed in July 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $268.26M
- Total Rounds 3
- Last Round Seed — $81.85M
- First Round $100M
(Mar 2007)
- Investors Count 6
All 3 funding rounds of 9X Media with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2008 | $81.85M | Seed | $201.56M | Temasek | |
| Aug 2007 | $86.41M | Seed | $126.53M | – | |
| Mar 2007 | $100M | Seed | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2008 | $201.56M | •••••••• |
| Aug 2007 | $126.53M | •••••••• |
| Mar 2007 | $••••• | •••••••• |
Full valuation and stage history of 9X Media
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $201.56M (Jul 2008). 7 investors in total: 7 institutional.
Investors in 9X Media
9X Media has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Kotak Mahindra Bank, Zee Entertainment Enterprises and Temasek.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
An investment platform is provided for diverse sectors and geographies. | 1974 | temasek.com.sg | Singapore, Singapore | |
Private equity firm focused on multiple sectors | ||||
Private equity firm focused on multiple sectors | Mumbai, India | |||
Provides personalized wealth management and investment strategies for individuals and institutions. | 1972 | newvernonwealth.com | Highland Park, United States | |
Commercial banking services are offered to corporate and retail customers. | 1985 | kotak.com | Mumbai, India | |
Operates as a hedge fund specializing in long/short investment strategies. | 1992 | newvernonfunds.com | Highland Park, United States | |
Entertainment content is produced and distributed by Zee Entertainment Enterprises. | 1982 | zee.com | Mumbai, India |
Investor details for 9X Media
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Board of directors of 9X Media Private Limited (9X Media)
9X Media Private Limited is the primary company behind 9X Media. The board of 9X Media Private Limited currently have 3 directors; the longest-serving is Bhupendra Arjun Makhi, appointed in 2019. 12 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Bhupendra Arjun Makhi DIN 03308128 | Whole-time director | 19 Nov 2019 | 6 yrs 11 mo | 9X Media Private Limited |
| Vivek Anilchand Sett DIN 00031084 | Director | 21 Aug 2021 | 5 yrs 2 mo | 9X Media Private Limited |
| Sandeep Bansal DIN 00094391 | Director | 27 Oct 2022 | 4 yrs | 9X Media Private Limited |
People of 9X Media
30 people are tracked at 9X Media (16 in leadership, 14 in team); the tracked headcount is 93.
| Name | Role | Group |
|---|---|---|
Geeta Durgapal | Asst. General Manager - Legal | Leadership |
| CEO | Leadership | |
Nihal Ghosh | Senior Vice President | Leadership |
Darpan Kindalkar | Vice President & National Sales Head | Leadership |
Vikas Khanna | Sr.vice President Sales Commercial | Leadership |
Abhay Khandare | Group Head Sales- West | Leadership |
Shabbir Jamedar | Head Of Operations- | Leadership |
Stanley Rodrigues | Vice President Information Technology | Leadership |
Marcelino Dsouza | Assistant Vice President - On Air Operations | Leadership |
Himanshu Gupta | Network Programming Head | Leadership |
Imtiaz Khatri | General Manager - Administration, Infrastructure & Facility Management | Leadership |
Savina D'Cunha | Group Head | Leadership |
Zara Zaki | Head Of Branded Content | Leadership |
Graden D'Souza | Vice President Information Technology | Leadership |
Bhagyesh Kasekar | Freelance Writer And Dubbing Director | Leadership |
Ajay Bedi | All India Head Ad Sales 9xm / Branch Head North&east 9x Network | Leadership |
Gaurav Relekar | Creative Producer | Team |
Sejal Vakharia | Company Secretary And Legal Manager | Team |
Kanhaiya Lal Jha | Assistant Manager Finance | Team |
Soumya Mathew | Manager - Sales | Team |
10 more people are available in the full profile.
Complete people profiles for 9X Media
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Financials of 9X Media
Figures of 9X Media Private Limited, the primary company behind 9X Media, for FY 2025. Revenue was ₹44.20 Cr (-30% year on year). Net loss was -₹4.05 Cr (-9% margin). EBITDA was -₹3.71 Cr (-8% margin). Revenue has grown at a compounded annual rate of -22% over five years.
- ₹44.20 CrRevenue · FY 2025 · -30% YoY
- -₹4.05 CrNet loss · -9% margin
- -₹3.71 CrEBITDA · -8% margin
- ₹99.41 CrPaid-up capital
- 93Employees (provident fund records)
- -22%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of 9X Media Private Limited are on its company page.
Detailed financial statements for 9X Media
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Timeline of 9X Media
5 dated milestones of 9X Media across 11 years, from founding to its latest funding, stage changes and deals.
- Founded 9X Media is founded.
- Funding First funding round of $100.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $81.9M.
- Exit Acquired by Zee Entertainment Enterprises.
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Frequently Asked Questions about 9X Media
9X Media was founded in 2006 and raised its 1st funding round 1 year after it was founded.
9X Media is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
9X Media is a funded company, having raised a total of $268.26M across 3 funding rounds to date. The company's 1st funding round was a Seed of $100M, raised on Mar 2007.
9X Media has 93 employees.
The primary company behind 9X Media, 9X Media Private Limited, reported revenue of ₹44.20 Cr for FY 2025, down 30% year on year.
9X Media Pvt. Ltd. was established in 2006 in Mumbai, India, as a music-oriented multi-channel network. Satellite TV channels including 9XM, 9X Jhakaas, 9X Tashan, 9X Jalwa, and 9X O are owned and operated by the company. Television reach is reported to exceed 270 million viewers, with digital platforms serving over 20 million users, based on data from July 2018. Operations focus on music broadcasting across traditional and online media.
9X Media has 7 investors. Key investors include Kotak Mahindra Bank, Zee Entertainment Enterprises, Temasek, New Vernon Wealth Management, and IM Media.
The valuation of 9X Media is $201.56M as of Jul 2008.
9X Media operates through 9X Media Private Limited.
Yes. 9X Media was acquired by Zee Entertainment Enterprises in October 2017.
The legal entities of 9X Media currently have 4 directors, including Vivek Anilchand Sett, Sandeep Bansal, Sejal Narendra Vakharia and others.