About AA
AA is a Financial Services company based in Dublin (Ireland) founded in 1910, and was acquired by Further Global Capital Management in September 2020. Diversified insurance services are offered by AA in various sectors. Its chief executive, as recorded, is Tom McIlduff. Its website theaa.ie draws about 231 thousand monthly visits. AA offers products and services including Car Insurance, Home Insurance, Travel Insurance, Pet Insurance, and Roadside Assistance. Its focus areas include Insurance Carriers and Diversified. Its legal entity is AA Ireland Limited. Its competitors include Irish Life and FBD Insurance; 1 of its 2 listed competitors has raised funding.
Company details
AA was founded in 1910 and operates as a diversified insurance firm based in Dublin, Ireland. Insurance products and related services are provided through its domain, theaa.ie, focusing on sectors such as automotive and general coverage. The company is led by CEO Tom McIlduff, with operations centered in the Irish market to support client needs in risk management and protection.
- Headquarters Dublin, Ireland
- Stage Acquired
- SectorsFinancial Services
- Website category Travel and Tourism
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website theaa.ie
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Further Global Capital Management (Sep 2020)
- Legal Name Aa Ireland Limited
- Investors
- Acquired by
Products & Services of AA
AA offers a comprehensive portfolio of products and services, including Car Insurance, Home Insurance, Travel Insurance, Pet Insurance, and Roadside Assistance.
Provides coverage for vehicles against accidents and theft.
Offers protection for homes and contents from damage.
Delivers coverage for trips including medical emergencies.
Provides care for pets against health issues and accidents.
Offers 24/7 vehicle breakdown and repair support.
Apps and channels of AA
AA publishes 1 mobile app with over 100K+ downloads; its YouTube channel AA Ireland has 4.11K subscribers and 30 videos.
Videos from AA
The most watched videos on AA's YouTube channel, AA Ireland (4.11K subscribers). Click a video to play it here.
More on AA Ireland.
Investors in AA
AA has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Further Global Capital Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Capital management services are offered to financial services industry. | furtherglobal.com | New York, United States |
Investor details for AA
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of AA
41 people are tracked at AA (15 in leadership, 26 in team).
| Name | Role | Group |
|---|---|---|
Tom McIlduff | CEO | Leadership |
Mari Hurley | Chief Financial Officer | Leadership |
John Allen | Chief Financial Officer | Leadership |
Colm Hough | Head Of Technical Services | Leadership |
Asta Lund | Chief Customer Operations Officer | Leadership |
Conor Carroll | Director Of Infrastructure And Operations | Leadership |
Don Brennan | Chief Commercial Officer | Leadership |
Simon Benson | Managing Director - Roadside. The AA Ireland | Leadership |
Kevin Howard | Head Of Operations | Leadership |
Jeremy O. | Chief Technology Officer | Leadership |
Claire Kennedy | Head Of Financial Planning Analysis | Leadership |
Dan M. | Head Of E-commerce & Digital Marketing | Leadership |
Donal Smith | Director Of Analytics | Leadership |
Jennifer Kilduff | Head Of Marketing & PR | Leadership |
Jason Parker | Head Of Pricing | Leadership |
Tadhg Odúshláine | Test Manager | Team |
Hilary Lennon | Senior Project Accountant | Team |
Anil Arikatla | Senior QA Engineer | Team |
Chloe Steenson | Digital Performance Manager | Team |
Stephen Hughes | Senior System Engineer | Team |
21 more people are available in the full profile.
Complete people profiles for AA
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of AA
2 dated milestones of AA across 110 years, from founding to its latest funding, stage changes and deals.
- Founded AA is founded.
- Exit Acquired by Further Global Capital Management.
Competitors of AA
AA has 2 listed competitors in our database, 1 of them funded. They include Irish Life and FBD Insurance.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| irishlife.ie | 1939 | Dublin, Ireland | Multiple insurance types are provided by Irish Life in Ireland. | |||
| fbd.ie | 1969 | Dublin, Ireland | $77.75M | Insurance carrier |
Detailed competitors of AA
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of AA
The website of AA (theaa.ie) receives about 231.2K visits a month and ranks #169,407 among all websites worldwide, #4,859 in Travel and Tourism.
- Monthly visits231.2K
▲ 34% vs previous month
- Unique visitors81.4K
per month
- Global rank#169,407
among all websites
- Category rank#4,859
Travel and Tourism · Travel and Tourism
- Bounce rate40%
- Pages per visit6.0
- Average visit2 min 39 sec
- DevicesDesktop 24% Β· Mobile 76%
Websites whose visitors overlap most with AA. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
aig.ie | aig.ie | 100% | #392,026 | β | |
| layatravelinsurance.ie | 85% | 14.3K | #1,382,806 | View details | |
multitrip.com | multitrip.com | 82% | #372,444 | β | |
justcover.ie | justcover.ie | 73% | #921,762 | β | |
insureandgo.ie | insureandgo.ie | 71% | #1,937,493 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for AA
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Aa
Complete news archive for AA
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about AA
AA was founded in 1910.
AA is headquartered in Dublin, Ireland.
Tom McIlduff is the CEO of AA, as recorded in our data.
AA was founded in 1910 and operates as a diversified insurance firm based in Dublin, Ireland. Insurance products and related services are provided through its domain, theaa.ie, focusing on sectors such as automotive and general coverage. The company is led by CEO Tom McIlduff, with operations centered in the Irish market to support client needs in risk management and protection.
AA's top competitors include FBD Insurance and Irish Life.
AA offers Car Insurance, Home Insurance, Travel Insurance, Pet Insurance, and Roadside Assistance.
AA has 1 investor. Key investors include Further Global Capital Management.
AA operates through Aa Ireland Limited.
Yes. AA was acquired by Further Global Capital Management in September 2020.
Yes. AA publishes The AA (Ireland), with over 100,000 downloads.
The website of AA receives about 231 thousand visits a month and ranks #169,407 among all websites worldwide.

