Abacus

London, United Kingdom Founded: 1983 • Age: 43 yrs Acquired By Naviga
Abacus is engaged in providing digital content and audience management solutions.
Annual revenue $5.3M Latest available
Total funding $3.5M 1 rounds
Employees 64 Tracked headcount
Investors 2 Known backers
Products 2 Services tracked
Competitors 11 Brand Intelligence

About Abacus

Abacus is a company based in London (United Kingdom) founded in 1983 by Steve Feigen was acquired by Naviga in March 2022. It operates as a SaaS (Software-as-a-Service) and Professional Services. Abacus has raised $3.52 million across 1 funding round from investors including Naviga and BGF. The company has 64 employees as of December 31, 2019. Abacus offers products and services including Webvision Cloud and ADvance. Abacus operates in a competitive market with competitors including Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others.

  • Headquarter London, United Kingdom
  • Employees 64 as on 31 Dec, 2019
  • Founders Steve Feigen
  • Sectors
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Abacus Software Limited
Operational Areas
Technology → Software Development & Engineering Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $5.31 M (USD)
    -13
    as on Dec 31, 2020
  • Net Profit
    -$274.1 K (USD)
    33
    as on Dec 31, 2020
  • EBITDA
    Not available
  • Total Equity Funding
    $3.52 M (USD)

    in 1 rounds

  • Latest Funding Round
    $3.52 M (USD), Series A

    Aug 21, 2013

  • Investors
    Naviga

    & 1 more

  • Employee Count
    64

    as on Dec 31, 2019

  • Acquired by
    Naviga

    & 1 more

    (Mar 08, 2022)

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Products & Services of Abacus

Abacus offers a comprehensive portfolio of products and services, including Webvision Cloud and ADvance.

Product name locked
Category locked
Primary

A GDPR-compliant platform for audience engagement is provided.

Product name locked
Category locked
Locked

A SaaS platform for customer data is offered.

People of Abacus

Headcount 50-200
Employee Profiles 1
Employee Profiles
People
Steve Feigen
Non-exec Director

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Teams

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Funding Insights of Abacus

Abacus has successfully raised a total of $3.52M through 1 strategic funding round. The most recent funding activity was a Series A round of $3.52 million completed in August 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Abacus

Abacus has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Naviga and BGF.

All
Venture Fund
Investor Description Founded Year Domain Location
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland
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A content engagement and advertising platform is offered to brands.
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Investor details for Abacus

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Investments & Acquisitions by Abacus

Investments
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Investment portfolio details for Abacus

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Financial Statements - Abacus

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Detailed financials for Abacus

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Abacus Comparisons

Abacus Primary company
Description
Abacus is engaged in providing digital content and audience ...
Location
London, United Kingdom
Founded Year
1983
Annual Revenue
$5.31 M (USD)
Net Profit
-$274.1 K (USD)
EBITDA
Not available
Employees
64
As of 2019
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Peer comparison for Abacus

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Competitors of Abacus

Abacus operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others.

Company Name Domain Founded year HQ Location Description
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Cloud-based omnichannel communication and customer engagement platform is utilized.
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AI-powered loyalty management software is offered for enterprises.
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AI powered digital experience and customer data management platform
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Customer data is integrated and collected via cloud-based API platform.
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Cloud based data integration and customer data platform
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Customer data is collected and connected via API-based platform.
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Detailed competitors of Abacus

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Latest news on Abacus

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Complete news archive for Abacus

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Frequently Asked Questions about Abacus

Abacus was founded in 1983 and raised its 1st funding round 30 years after it was founded.

Abacus is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Steve Feigen is the current CEO of Abacus. They have also founded this company.

Abacus is a funded company, having raised a total of $3.52M across 1 funding round to date.

As of Dec 31, 2019, the latest employee count at Abacus is 64.

Annual revenue of Abacus is $5.31M as on Dec 31, 2020.

Abacus is focused on delivering technology solutions for digital content and audience engagement. Services are provided to media publishers, member bodies, and brands across various sectors. Digital experience platforms and customer data platforms are developed to enhance customer engagement and revenue. Consultancy and bureau services are also offered to support digital transformation and subscription management. Solutions are tailored to improve personalized communications and data-driven decision-making for clients in competitive markets.

Abacus's top competitors include Twilio, Capillary Technologies and Segment.

Abacus offers Webvision Cloud and ADvance.

Abacus has 2 investors. Key investors include Naviga, and BGF.

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