Abacus

London, United Kingdom Founded: 1983 • Age: 43 yrs Acquired By Naviga
Abacus is engaged in providing digital content and audience management solutions.
Request Access

About Abacus

Abacus is a company based in London (United Kingdom) founded in 1983 by Steve Feigen was acquired by Naviga in March 2022. It operates as a SaaS (Software-as-a-Service), and Professional Services. Abacus has raised $3.52 million across 1 funding round from investors including Naviga and BGF. The company has 64 employees as of December 31, 2019. Abacus offers products and services including Webvision Cloud and ADvance. Abacus operates in a competitive market with competitors including Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others.

  • Headquarter London, United Kingdom
  • Employees 64 as on 31 Dec, 2019
  • Founders Steve Feigen
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Abacus Software Limited
Operational Areas
Technology → Software Development & Engineering
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
    $5.31 M (USD)
    -13
    as on Dec 31, 2020
  • Net Profit
    $-274.1 K (USD)
    33
    as on Dec 31, 2020
  • EBITDA
  • Total Equity Funding
    $3.52 M (USD)

    in 1 rounds

  • Latest Funding Round
    $3.52 M (USD), Series A

    Aug 21, 2013

  • Investors
    Naviga

    & 1 more

  • Employee Count
    64

    as on Dec 31, 2019

  • Acquired by
    Naviga

    & 1 more

    (Mar 08, 2022)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Abacus

Abacus offers a comprehensive portfolio of products and services, including Webvision Cloud and ADvance. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

A GDPR-compliant platform for audience engagement is provided.

A SaaS platform for customer data is offered.

People of Abacus
Headcount 50-200
Employee Profiles 1
Employee Profiles
People
Steve Feigen
Non-exec Director

Unlock access to complete

Teams

Unlock access to complete

Funding Insights of Abacus

Abacus has successfully raised a total of $3.52M through 1 strategic funding round. The most recent funding activity was a Series A round of $3.52 million completed in August 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series A — $3.5M
  • First Round

    (21 Aug 2013)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2013 Amount Series A - Abacus Valuation BGF
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Abacus

Abacus has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Naviga and BGF. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland
Founded Year Domain Location
A content engagement and advertising platform is offered to brands.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Abacus

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Abacus

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Abacus Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Abacus

Abacus operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twilio, Capillary Technologies, Acquia, Segment and Hightouch, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cloud-based omnichannel communication and customer engagement platform is utilized.
domain founded_year HQ Location
AI-powered loyalty management software is offered for enterprises.
domain founded_year HQ Location
AI powered digital experience and customer data management platform
domain founded_year HQ Location
Customer data is integrated and collected via cloud-based API platform.
domain founded_year HQ Location
Cloud based data integration and customer data platform
domain founded_year HQ Location
Customer data is collected and connected via API-based platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Abacus

Frequently Asked Questions about Abacus

When was Abacus founded?

Abacus was founded in 1983 and raised its 1st funding round 30 years after it was founded.

Where is Abacus located?

Abacus is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Who is the current CEO of Abacus?

Steve Feigen is the current CEO of Abacus. They have also founded this company.

Is Abacus a funded company?

Abacus is a funded company, having raised a total of $3.52M across 1 funding round to date. The company's 1st funding round was a Series A of $3.52M, raised on Aug 21, 2013.

How many employees does Abacus have?

As of Dec 31, 2019, the latest employee count at Abacus is 64.

What is the annual revenue of Abacus?

Annual revenue of Abacus is $5.31M as on Dec 31, 2020.

What does Abacus do?

Abacus is focused on delivering technology solutions for digital content and audience engagement. Services are provided to media publishers, member bodies, and brands across various sectors. Digital experience platforms and customer data platforms are developed to enhance customer engagement and revenue. Consultancy and bureau services are also offered to support digital transformation and subscription management. Solutions are tailored to improve personalized communications and data-driven decision-making for clients in competitive markets.

Who are the top competitors of Abacus?

Abacus's top competitors include Twilio, Capillary Technologies and Segment.

What products or services does Abacus offer?

Abacus offers Webvision Cloud and ADvance.

Who are Abacus's investors?

Abacus has 2 investors. Key investors include Naviga, and BGF.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available