About Abacus
Abacus is a Technology company based in London (United Kingdom) founded in 1983 by Steve Feigen, and was acquired by Naviga in March 2022. Abacus is engaged in providing digital content and audience management solutions. It operates on a SaaS (Software-as-a-Service) and Professional Services model. Abacus has raised $3.52 million across 1 funding round from investors including Naviga and BGF. The company has 64 employees. Its chief executive, as recorded, is Steve Feigen. Abacus offers products and services including Webvision Cloud and ADvance. Its focus areas include Software and Content Management Systems. Its legal entity is ABACUS SOFTWARE LIMITED.
Company details
Abacus is focused on delivering technology solutions for digital content and audience engagement. Services are provided to media publishers, member bodies, and brands across various sectors. Digital experience platforms and customer data platforms are developed to enhance customer engagement and revenue. Consultancy and bureau services are also offered to support digital transformation and subscription management. Solutions are tailored to improve personalized communications and data-driven decision-making for clients in competitive markets.
- Headquarters London, United Kingdom
- Employees 64
- Founders Steve Feigen
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website abacusemedia.com
- Social LinkedIn X Facebook
- Acquired by Naviga (Mar 2022)
- Legal Name Abacus Software Limited
Products & Services of Abacus
Abacus offers a comprehensive portfolio of products and services, including Webvision Cloud and ADvance.
A GDPR-compliant platform for audience engagement is provided.
A SaaS platform for customer data is offered.
Funding Insights of Abacus
Abacus has successfully raised a total of $3.52M through 1 strategic funding round. The most recent funding activity was a Series A round of $3.52 million completed in August 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.52M
- Total Rounds 1
- Last Round Series A — $3.52M
- First Round $3.52M
(Aug 2013)
- Investors Count 1
All 1 funding rounds of Abacus with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2013 | $3.52M | Series A | – | BGF | – |
2 investors in total: 2 institutional.
Investors in Abacus
Abacus has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Naviga and BGF.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland | bgf.co.uk | Belfast, United Kingdom | ||
A content engagement and advertising platform is offered to brands. | 2018 | navigaglobal.com | Bloomington, United States |
Investor details for Abacus
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Abacus
1 people are tracked at Abacus (1 in leadership); the tracked headcount is 64.
| Name | Role | Group |
|---|---|---|
Steve Feigen | Founder & CEO | Leadership |
Complete people profiles for Abacus
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Abacus
3 dated milestones of Abacus across 39 years, from founding to its latest funding, stage changes and deals.
- Founded Abacus is founded.
- Funding First funding round of $3.5M.
- Exit Acquired by Naviga.
Web traffic of Abacus
The website of Abacus (abacusemedia.com) receives about 7.3K visits a month.
- Monthly visits7.3K
▲ 326.4% vs previous month
Websites whose visitors overlap most with Abacus. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
gossinteractive.com | gossinteractive.com | 100% | #3,144,797 | – | |
| searchlaboratory.com | 95% | 12.1K | #1,993,171 | View details | |
| jadu.net | 61% | 22.1K | #1,014,269 | View details | |
freestyleinteractive.co.uk | freestyleinteractive.co.uk | 38% | – | ||
holler.co.uk | holler.co.uk | 28% | – |
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Frequently Asked Questions about Abacus
Abacus was founded in 1983 and raised its 1st funding round 30 years after it was founded.
Abacus is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Steve Feigen is the CEO of Abacus, as recorded in our data. They have also founded this company.
Abacus is a funded company, having raised a total of $3.52M across 1 funding round to date. The company's 1st funding round was a Series A of $3.52M, raised on Aug 2013.
Abacus has 64 employees.
Annual revenue of Abacus is $5.31M as on Dec 31, 2020.
Abacus is focused on delivering technology solutions for digital content and audience engagement. Services are provided to media publishers, member bodies, and brands across various sectors. Digital experience platforms and customer data platforms are developed to enhance customer engagement and revenue. Consultancy and bureau services are also offered to support digital transformation and subscription management. Solutions are tailored to improve personalized communications and data-driven decision-making for clients in competitive markets.
Abacus offers Webvision Cloud and ADvance.
Abacus operates through Abacus Software Limited.
Yes. Abacus was acquired by Naviga in March 2022.