About Accurat
Accurat is a company based in Merelbeke (Belgium) founded in 2018 by Bart Muskala.. Accurat has raised $1.09 million across 1 funding round from investors including PMV, Angelwise and Lorenz Bogaert. The company has 10 employees as of December 31, 2022. Accurat offers products and services including MarketMonitor, CampaignCompass, TrafficTracer, and Platform. Accurat operates in a competitive market with competitors including Trax, Zenput, Bluecore, Wiser and Chartbeat, among others.
- Headquarter Merelbeke, Belgium
- Employees 10 as on 31 Dec, 2022
- Founders Bart Muskala
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Sectors
RetailTechnology Media & Entertainment
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Accurat Bv
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Annual Revenue
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Net Profit
$-121.14 K (USD)-215as on Dec 31, 2022
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EBITDA
$-60.92 K (USD)-534as on Dec 31, 2022
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Total Equity Funding
$1.09 M (USD)
in 1 rounds
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Latest Funding Round
$1.09 M (USD), Seed
Aug 12, 2024
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Investors
PMV
& 4 more
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Employee Count
10
as on Dec 31, 2022
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Products & Services of Accurat
Accurat offers a comprehensive portfolio of products and services, including MarketMonitor, CampaignCompass, TrafficTracer, and Platform. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Monitors market and brand evolution for strategic decisions
Measures and improves marketing campaign impact
Evaluates traffic and location potential for businesses
Provides SDK for seamless data insights integration
Funding Insights of Accurat
Accurat has successfully raised a total of $1.09M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.09 million completed in August 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $1.1M
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First Round
First Round
(12 Aug 2024)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2024 | Amount | Seed - Accurat | Valuation | PMV |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Accurat
Accurat has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include PMV, Angelwise and Lorenz Bogaert. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private debt funds are managed across multiple sectors.
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Founded Year | Domain | Location | |
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Angelwise is focused on supporting early-stage ICT startups.
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Founded Year | Domain | Location | |
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LB
Lorenz Bogaert |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Accurat
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Accurat
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Accurat Comparisons
Competitors of Accurat
Accurat operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Trax, Zenput, Bluecore, Wiser and Chartbeat, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based analytics solutions for retail shelf management are delivered.
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| domain | founded_year | HQ Location |
Zenput is utilized as an operations execution platform for multi-unit operators.
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| domain | founded_year | HQ Location |
Automated personalized trigger-based emails are delivered for e-commerce behavior.
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| domain | founded_year | HQ Location |
Price intelligence and optimization software is provided for e-commerce retailers.
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| domain | founded_year | HQ Location |
Real-time analytics are delivered to websites and blogs.
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| domain | founded_year | HQ Location |
In-store customer behavior is tracked and analyzed in real-time.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Accurat
When was Accurat founded?
Accurat was founded in 2018 and raised its 1st funding round 6 years after it was founded.
Where is Accurat located?
Accurat is headquartered in Merelbeke, Belgium. It is registered at Merelbeke, East Flanders, Belgium.
Who is the current CEO of Accurat?
Bart Muskala is the current CEO of Accurat. They have also founded this company.
Is Accurat a funded company?
Accurat is a funded company, having raised a total of $1.09M across 1 funding round to date. The company's 1st funding round was a Seed of $1.09M, raised on Aug 12, 2024.
How many employees does Accurat have?
As of Dec 31, 2022, the latest employee count at Accurat is 10.
What does Accurat do?
Accurat was founded in 2018 and is based in Merelbeke, Belgium. The company operates in the location intelligence sector, where plugin tools are provided to analyze retail app users through AI methods. Services include user tracking and segmentation, behavior prediction, and insights for promotional campaigns. Clients such as Game Mania, Launch Garden, and JBC are served by these solutions.
Who are the top competitors of Accurat?
What products or services does Accurat offer?
Accurat offers MarketMonitor, CampaignCompass, TrafficTracer, and Platform.
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