About Ace & Tate
Ace & Tate is a Retail company based in Amsterdam (Netherlands) founded in 2013. Designer eyewear is sold online with prescription and non-prescription options. Ace & Tate has raised $29.89 million across 2 funding rounds from investors including Nobel Capital, Rinkelberg Capital and Global Founders Capital. Its website aceandtate.com draws about 584 thousand monthly visits. Ace & Tate offers products and services including Glasses, Sunglasses, and Accessories. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Accessories. Its legal entity is Ace & Tate Holding BV. Its competitors include Five2One, LUMES and ActiveDim.
Company details
Ace Tate was founded in 2013 in Amsterdam, Netherlands, as an internet-first retailer in the eyewear sector. Prescription and non-prescription glasses are offered through a flat-fee model that avoids additional charges for coatings or lenses. Operations focus on direct-to-consumer sales via aceandtate.com. A home try-on service is available, where up to four pairs are shipped free for five-day testing at the customers location.
- Headquarters Amsterdam, Netherlands
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website aceandtate.com/us
- Social LinkedIn X Facebook
- Legal Name Ace & Tate Holding Bv
- Total Equity Funding$29.89M (USD)
in 2 rounds
- Latest Funding Round$16.11M (USD), Series B
Jul 2020
- InvestorsNobel Capital
& 3 more
Products & Services of Ace & Tate
Ace & Tate offers a comprehensive portfolio of products and services, including Glasses, Sunglasses, and Accessories.
Eyeglasses for vision correction and everyday style options
Sunglasses for sun protection and fashion accessories
Additional items like cases to complement eyewear purchases
Funding Insights of Ace & Tate
Ace & Tate has successfully raised a total of $29.89M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $16.11 million completed in July 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $29.89M
- Total Rounds 2
- Last Round Series B — $16.11M
- First Round $13.79M
(Mar 2014)
- Investors Count 4
All 2 funding rounds of Ace Tate with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2020 | $16.11M | Series B | – | Rinkelberg Capital | |
| Mar 2014 | $13.79M | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Ace & Tate
Ace & Tate has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Nobel Capital, Rinkelberg Capital and Global Founders Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Nobel Capital is engaged in investment partnerships for growth-focused companies. | nobelcapital.com | Amsterdam, Netherlands | ||
Private equity fund focused on multiple sectors | rinkelberg.com | London, United Kingdom | ||
Venture capital firm focused on early-stage startups | globalfounderscapital.com | Berlin, Germany | ||
Investion is engaged in supporting entrepreneurs with business investments. | investion.net | Groningen, Netherlands |
Investor details for Ace Tate
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People of Ace & Tate
56 people are tracked at Ace & Tate (13 in leadership, 43 in team).
| Name | Role | Group |
|---|---|---|
Iman Belkadi Ait Ali | Technical Director | Leadership |
Torunn Gullaksen | Head Of Design & Product Development | Leadership |
Charlotte Schoots | Head Of Brand Marketing & Creative Studio | Leadership |
Stephan Hecht | Head Optician DACH, BE & ES | Leadership |
Tom Vervaet | Regional Head Optician Be/es/dk/se | Leadership |
Thirza Ostendorf | People Partner Uk&ie, NL & Nordics At Ace & Tate | Leadership |
Tobias Guse | Head Of Engineering | Leadership |
Anne van Maanen | Director Of Product Design, Merchandising & Sourcing | Leadership |
Bauke van Dam | Retail Director Germany, Austria, Switzerland, Belgium And Spain | Leadership |
Mark de Lange | Founder | CEO | Leadership |
André Rodriguez - Drissen | Retail Operations & Expansion Director | Leadership |
Janneke den Hartog | Head Of Legal | Leadership |
Leonoor de Vries | Head of People | Leadership |
Carina C. | Regional Training Manager (l&d) For Uk/ Ire/ Dk/ ES | Team |
Justin Schipper | VM And Retail Design Manager | Team |
Tijs Ots | Digital Product Designer | Team |
Varvara Simkina | E-commerce Content Specialist | Team |
Rhys McIntosh | London Regional Manager | Team |
Hetty Flude | Senior Creative Producer | Team |
Imke Fauvel | Optical Recruiter | Team |
36 more people are available in the full profile.
Complete people profiles for Ace & Tate
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Timeline of Ace & Tate
3 dated milestones of Ace & Tate across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Ace & Tate is founded.
- Funding First funding round of $13.8M.
- Funding Latest funding round, Series B, of $16.1M.
Competitors of Ace & Tate
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| five2one-eyewear.com | 2021 | Leusden, Netherlands | Sustainable eyewear produced from recycled materials for environmentally conscious consumers. | |||
| lumeseyewear.com | 2019 | Amsterdam, Netherlands | Delivers eco-friendly blue light blocking glasses for screen protection. | |||
| activedim.com | 2020 | Papendrecht, Netherlands | Provides photochromic sport sunglasses, accessories, and parts via e-commerce platform. |
Detailed competitors of Ace Tate
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Web traffic of Ace & Tate
The website of Ace & Tate (aceandtate.com) receives about 584.3K visits a month and ranks #91,921 among all websites worldwide, #4,670 in Fashion and Apparel.
- Monthly visits584.3K
▲ 37.2% vs previous month
- Unique visitors204.4K
per month
- Global rank#91,921
among all websites
- Category rank#4,670
Lifestyle · Fashion and Apparel
- Bounce rate37%
- Pages per visit4.5
- Average visit1 min 41 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with Ace & Tate. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| jimmyfairly.com | 100% | 412.3K | #112,676 | View details | |
zalando.nl | zalando.nl | 92% | #2,702 | – | |
| mellerbrand.com | 90% | 680.9K | #56,158 | View details | |
cubitts.co.uk | cubitts.co.uk | 89% | – | ||
izipizi.com | izipizi.com | 89% | #89,990 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Ace & Tate
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Related news about Ace & Tate
Complete news archive for Ace Tate
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Frequently Asked Questions about Ace & Tate
Ace & Tate was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Ace & Tate is headquartered in Amsterdam, Netherlands.
Ace & Tate is a funded company, having raised a total of $29.89M across 2 funding rounds to date. The company's 1st funding round was a Series A of $13.79M, raised on Mar 2014.
Ace Tate was founded in 2013 in Amsterdam, Netherlands, as an internet-first retailer in the eyewear sector. Prescription and non-prescription glasses are offered through a flat-fee model that avoids additional charges for coatings or lenses. Operations focus on direct-to-consumer sales via aceandtate.com. A home try-on service is available, where up to four pairs are shipped free for five-day testing at the customers location.
Ace & Tate offers Glasses, Sunglasses, and Accessories.
Ace & Tate has 4 investors. Key investors include Nobel Capital, Rinkelberg Capital, Global Founders Capital, and Investion.
Ace & Tate operates through Ace & Tate Holding Bv.
The website of Ace & Tate receives about 584 thousand visits a month and ranks #91,921 among all websites worldwide.