About Acierto
Acierto is a Financial Services company based in Madrid (Spain) founded in 2007 by Mario Bruggemann. Insurance comparison platform. Its website acierto.com draws about 428 thousand monthly visits. The company has since been acquired. Its focus areas include FinTech, Internet First Insurance Platforms, Insurance Comparison Platforms and Diversified. Its competitors include iSalud, Rastreator and Thenowo.
Company details
Acierto was established in 2007 in Madrid, Spain, as an online platform focused on insurance comparisons. Services cover life, health, automobile, and home insurance options, with partnerships maintained alongside providers like AXA, Zurich, Allianz, Mapfre, Sanitas, and Regal. Coverage is extended to individuals and families across these categories, facilitating informed policy selections in the insurance sector.
- Headquarters Madrid, Spain
- Founders Mario Bruggemann
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Financial Planning and Management
- Email••••••••
- Phone•••• ••••
- Website acierto.com
- Social LinkedIn X Facebook
- Acquired by Admiral Group (May 2019)
- InvestorsAdmiral Group
& 2 more
Investors in Acierto
Acierto has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Admiral Group, MAPFRE and Oakley Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments across Europe are managed by Oakley Capital. | oakleycapital.com | London, United Kingdom | ||
Car insurance and related services are provided in the UK. | 1993 | admiralgroup.co.uk | Cardiff, United Kingdom | |
Insurance services are provided to consumers and businesses worldwide. | 1933 | mapfre.com | Majadahonda, Spain |
Investor details for Acierto
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People of Acierto
7 people are tracked at Acierto (4 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Mario Bruggemann | Co-Founder & MD | Leadership |
Mon Quiñones | Chief Marketing Officer | Leadership |
José Manuel Piedrafita Moreno | Head Of Digital Marketing | Leadership |
Julián Sánchez Peinado | Head Of SEO | Leadership |
Lorena Papí Rodes | SEO Content Editor | Team |
Águeda A. Llorca | SEO | Team |
Mar Rosa Domínguez | Partnerships & Business Development Manager | Team |
Complete people profiles for Acierto
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Timeline of Acierto
2 dated milestones of Acierto across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Acierto is founded.
- Exit Acquired by Admiral Group.
Competitors of Acierto
Acierto has 3 listed competitors in our database. They include iSalud, Rastreator and Thenowo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| isalud.com | 2010 | Barcelona, Spain | Online insurance quotes are compared via a dedicated platform. | |||
| rastreator.com | 2009 | Madrid, Spain | Financial products comparison platform | |||
| thenowo.com | 2019 | Malaga, Spain | App-based comparison platform for health and P&C insurances |
Detailed competitors of Acierto
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Web traffic of Acierto
The website of Acierto (acierto.com) receives about 428.1K visits a month and ranks #95,616 among all websites worldwide, #5,989 in Financial Planning and Management.
- Monthly visits428.1K
▲ 30% vs previous month
- Unique visitors182K
per month
- Global rank#95,616
among all websites
- Category rank#5,989
Finance · Financial Planning and Management
- Bounce rate45%
- Pages per visit6.7
- Average visit2 min 31 sec
- DevicesDesktop 28% · Mobile 72%
Websites whose visitors overlap most with Acierto. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rastreator.com | 100% | 898.4K | #43,193 | View details | |
mapfre.es | mapfre.es | 70% | #15,882 | – | |
axa.es | axa.es | 70% | #43,870 | – | |
amv.es | amv.es | 66% | #286,268 | – | |
genesis.es | genesis.es | 66% | #157,391 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Acierto
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- Audience overlap
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Related news about Acierto
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Frequently Asked Questions about Acierto
Acierto was founded in 2007.
Acierto is headquartered in Madrid, Spain. It is registered at Madrid, Madrid, Spain.
Acierto was established in 2007 in Madrid, Spain, as an online platform focused on insurance comparisons. Services cover life, health, automobile, and home insurance options, with partnerships maintained alongside providers like AXA, Zurich, Allianz, Mapfre, Sanitas, and Regal. Coverage is extended to individuals and families across these categories, facilitating informed policy selections in the insurance sector.
Acierto's top competitors include iSalud, Rastreator and Thenowo.
Acierto has 3 investors. Key investors include Admiral Group, MAPFRE, and Oakley Capital.
Yes. Acierto was acquired by Admiral Group in May 2019.
The website of Acierto receives about 428 thousand visits a month and ranks #95,616 among all websites worldwide.