About Acorns
Acorns is a Technology company based in Irvine (United States) founded in 2012 by Mark Dru and Jeffrey Cruttenden. App-based platform for spare change investment. Acorns has raised $587.84 million across 11 funding rounds from investors including PayPal, NBCUniversal and Galaxy. The company has 602 employees. Acorns has completed 5 acquisitions, including Acorns, EarlyBird and Pillar. Acorns was last valued at $2.33 billion in January 2026. Its chief executive, as recorded, is Noah Kerner. Its website acorns.com draws about 2.8 million monthly visits. Acorns offers products and services including Invest Account, Later, Early, and Banking Services. Its focus areas include FinTech, Investment Tech, Wealth Management Platforms and Robo Advisors. Its legal entity is Acorns Grow Incorporated. Its competitors include Plinqit, Grifin and Dvdendo; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 2012 in Irvine, United States, Acorns operates as a fintech platform focused on micro-investing. Transactions are rounded up to the nearest dollar, with the difference automatically invested in user-selected portfolios from five options. Educational tools for financial literacy are also provided through the app, enabling accessible saving and investment for everyday users across the country.
Products & Services of Acorns
Acorns offers a comprehensive portfolio of products and services, including Invest Account, Later, Early, and Banking Services.
App for automated spare change investing into portfolios
IRA account for retirement savings and tax advantages
App and debit card for teaching kids money management
Debit card with real-time investing and high-yield accounts
Apps and channels of Acorns
Acorns publishes 1 mobile app with over 100K+ downloads; its YouTube channel Acorns has 32.2K subscribers.
Funding Insights of Acorns
Acorns has successfully raised a total of $587.84M across 11 strategic funding rounds. The most recent funding activity was a Series F round of $300 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $587.84M
- Total Rounds 11
- Last Round Series F — $300M
- First Round $1.15M
(Oct 2012)
- Investors Count 56
Latest 10 of 11 funding rounds of Acorns with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $300M | Series F | $1.9B | TPG | |
| Aug 2019 | Angel Round | – | jennifer 20lopez, Alex Rodiguez | – | |
| Jan 2019 | $180.01M | Series E | $860M | Comcast Ventures, NBCUniversal | |
| Jan 2018 | Series D | – | The Rise Fund | – | |
| Jul 2017 | $35M | Series D | – | Bain Capital Ventures | |
| Nov 2016 | $2M | Series D | – | Point72 Ventures | – |
| Mar 2016 | $30M | Series D | – | PayPal | |
| Apr 2015 | $23M | Series C | – | Headline, Greycroft | |
| Sep 2014 | $10.53M | Series B | – | – | – |
| Feb 2014 | $6.16M | Series B | – | Jacobs Asset Management | – |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2022 | $1.9B | •••••••• |
| Jan 2019 | $860M | •••••••• |
Full valuation and stage history of Acorns
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $2.33B (Jan 2026). 56 investors in total: 55 institutional and 1 angel.
Investors in Acorns
Acorns has secured backing from 56 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include PayPal, NBCUniversal and Galaxy.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fund of funds focused on pre-seed and seed-stage companies | 1992 | tpg.com | Fort Worth, United States | |
Venture capital fund focused on investing in multiple sectors | baincapitalventures.com | Boston, United States | ||
Tech-enabled companies are supported through venture capital investments. | torchcapital.vc | New York, United States | ||
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
Private debt financing is extended to middle-market companies. | owlrockcapitalcorporation.com | New York, United States | ||
Private equity & fixed income investments focused hedge fund | senatorlp.com | New York, United States | ||
Investments in private tech ecosystem are made by Industry Ventures. | industryventures.com | San Francisco, United States | ||
Investments are made in early-stage tech startups across multiple sectors. | headline.com | San Francisco, United States | ||
| Jennifer Lopez | ||||
Comcast Ventures is focused on investing in technology startups. | comcastventures.com | San Francisco, United States |
Investor details for Acorns
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Acorns
198 people are tracked at Acorns (38 in leadership, 12 in board & advisors, 148 in team); the tracked headcount is 602.
| Name | Role | Group |
|---|---|---|
Mark Dru | Co-Founder | Leadership |
Noah Kerner | Ceo, Chairman | Leadership |
Jeffrey Cruttenden | Co-Founder | Leadership |
Jennifer Barrett | Chief Education Officer | Leadership |
Seth Wunder | Global President & CFO | Leadership |
Pete Johnson | Chief Operating Officer | Leadership |
Kenneth Brandon | Director, Engineering | Leadership |
Kasia Leyden | Chief Marketing Officer | Leadership |
Jordan Job | Director Of Program Management | Leadership |
Steve Sherman | Head, Risk | Leadership |
Benjamin Clifford | Director of Engineering | Leadership |
Patrick Figueroa | Executive Creative Director | Leadership |
Denise A. Chisolm | Chief Compliance Officer, Chief Ethics Officer | Leadership |
Destini Burns | Senior Director Of Talent Development | Leadership |
Thomas Albuquerque Gissing | Growth Marketing Director | Leadership |
Frances Park | Global VP Of Culture & Community | Leadership |
Mary Claire Anderson | Director Of Talent Acquisition | Leadership |
Raquel Aguirre | Director Of Sourcing And Procurement | Leadership |
Adam Eriksen | Director Of Invest Operations | Leadership |
Shilpa Reddy | Senior Vice President Marketing | Leadership |
178 more people are available in the full profile.
Complete people profiles for Acorns
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Investments & Acquisitions by Acorns
Acorns has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Acorns, EarlyBird and Pillar.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Goal-based savings and investments for children's futures are facilitated online. | getearlybird.io | Brooklyn, United States | 2019 | May 2025 | •••• | |
Prepaid cards for children with parental spending controls are provided. | gohenry.com | New York, United States | 2012 | Apr 2023 | •••• | |
Loan management app | pillar.app | New York, United States | 2018 | Apr 2021 | •••• | |
Overdraft and banking fees are negotiated and resolved for consumers. | joinharvest.com | New York, United States | 2017 | Mar 2021 | •••• | |
Robo Advisor for retirement | getvault.com | Portland, United States | 2015 | Nov 2017 | •••• |
Complete acquisition details for Acorns
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Acorns
10 dated milestones of Acorns across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Acorns is founded.
- Funding First funding round of $1.1M.
- Acquisition Acquires Vault.
- Milestone Reaches Soonicorn status.
- Milestone Reaches Unicorn status.
- Acquisition Acquires Acorns.
- Acquisition Acquires Pillar.
- Funding Latest funding round, Series F, of $300.0M.
- Acquisition Acquires gohenry.
- Acquisition Acquires EarlyBird.
Competitors of Acorns
Acorns has 3 listed competitors in our database, 2 of them funded. They include Plinqit, Grifin and Dvdendo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| plinqit.com | 2015 | Ann Arbor, United States | $5.08M | Automated micro-savings app | ||
| grifin.com | 2016 | Tampa, United States | $11M | Provider of an investment platform that enables stock purchases through everyday spending | ||
| dvdendo.com | 2015 | Miami, United States | Dvdendo delivers digital investment tools and advisory services to support financial decision-making. |
Detailed competitors of Acorns
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Web traffic of Acorns
The website of Acorns (acorns.com) receives about 2.8M visits a month and ranks #18,219 among all websites worldwide, #1,175 in Finance.
- Monthly visits2.8M
▲ 19% vs previous month
- Unique visitors1.2M
per month
- Global rank#18,219
among all websites
- Category rank#1,175
Finance · Finance
- Bounce rate27%
- Pages per visit5.6
- Average visit3 min 03 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Acorns. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cash.app | 100% | 18.8M | #3,056 | View details | |
| barclaycardus.com | 100% | #3,121 | View details | ||
| affirm.com | 98% | 23.7M | #1,694 | View details | |
| nerdwallet.com | 96% | 22.3M | #2,677 | View details | |
| monarchmoney.com | 85% | 28.3K | #1,157,909 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Acorns
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Top companies in Investment & Financial Technology
3 companies that operate in the same segment as Acorns (Investment & Financial Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.58 B | USD 2.98 B | 4,841 | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based automated investment and retirement planning platform | 2010 | New York, New York, United States | USD 335 M | 674 |
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Related news about Acorns
Complete news archive for Acorns
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Frequently Asked Questions about Acorns
Acorns was founded in 2012.
Acorns is headquartered in Irvine, United States. It is registered at Irvine, California, United States.
Acorns is a funded company, having raised a total of $587.84M across 11 funding rounds to date. The company's 1st funding round was a Series B of $6.16M, raised on Oct 2012.
Acorns has 602 employees.
Founded in 2012 in Irvine, United States, Acorns operates as a fintech platform focused on micro-investing. Transactions are rounded up to the nearest dollar, with the difference automatically invested in user-selected portfolios from five options. Educational tools for financial literacy are also provided through the app, enabling accessible saving and investment for everyday users across the country.
Acorns offers Invest Account, Later, Early, and Banking Services.
Acorns has 56 investors. Key investors include PayPal, NBCUniversal, Galaxy, BlackRock, and Bain Capital.
The valuation of Acorns is $2.33B as of Jan 2026.
Acorns operates through Acorns Grow Incorporated.
Yes. Acorns publishes Acorns Early: Kids Money App, with over 100,000 downloads.