Action

Zwaagdijk, Netherlands Founded: 1996 • Age: 30 yrs Acquired By Spot Metrics
Consumer goods are retailed at discount prices by Action.
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About Action

Action was founded in 1996 in Zwaagdijk, Netherlands, where operations in the consumer goods retail sector began. A wide assortment of household, clothing, and seasonal items is offered through over 2,000 stores across Europe. Discount pricing strategies are employed to attract budget-conscious shoppers. The companys online platform at action.com supports e-commerce activities, with headquarters remaining in the Netherlands.

  • Headquarter Zwaagdijk, Netherlands
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
Operational Areas
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
    $1.11 M (USD), Grant

    Apr 06, 2022

  • Investors
    3i Group

    & 3 more

  • Employee Count
    Employee Count
  • Acquired by
    Spot Metrics

    & 1 more

    (Apr 25, 2023)

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Funding Insights of Action

  • Total Funding
  • Total Rounds 3
  • Last Round Grant — $1.1M
  • First Round

    (16 Sep 2016)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2022 Amount Grant - Action Valuation

investors

Dec, 2021 Amount Grant - Action Valuation

investors

NRW
Sep, 2016 Amount Debt – Conventional - Action Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Action

Action has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include 3i Group, NRW and Spot Metrics. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity firm focused on mid-market businesses
Founded Year Domain Location
-
Founded Year Domain Location
Government programs access and development services are provided by NRW.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Action

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Action

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Action Comparisons

Employees
+
Add Comparison
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Competitors of Action

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Action

Frequently Asked Questions about Action

When was Action founded?

Action was founded in 1996 and raised its 1st funding round 20 years after it was founded.

Where is Action located?

Action is headquartered in Zwaagdijk, Netherlands. It is registered at Zwaagdijk, Noord-holland, Netherlands.

What does Action do?

Action was founded in 1996 in Zwaagdijk, Netherlands, where operations in the consumer goods retail sector began. A wide assortment of household, clothing, and seasonal items is offered through over 2,000 stores across Europe. Discount pricing strategies are employed to attract budget-conscious shoppers. The companys online platform at action.com supports e-commerce activities, with headquarters remaining in the Netherlands.

Who are Action's investors?

Action has 4 investors. Key investors include 3i Group, NRW, Spot Metrics, and Ministry of Economy, Finance and Industrial and Digital Sovereignty.

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