About Action
Action was founded in 1996 in Zwaagdijk, Netherlands, where operations in the consumer goods retail sector began. A wide assortment of household, clothing, and seasonal items is offered through over 2,000 stores across Europe. Discount pricing strategies are employed to attract budget-conscious shoppers. The companys online platform at action.com supports e-commerce activities, with headquarters remaining in the Netherlands.
- Headquarter Zwaagdijk, Netherlands
- Email••••••••
- Phone•••• ••••
- Website action.com
- Acquired by Spot Metrics (Apr 2023)
- Latest Funding Round$1.11M (USD), Grant
Apr 2022
- Investors3i Group
& 4 more
- Acquired by
Funding Insights of Action
- Total Rounds 4
- Last Round Grant — $1.11M
- First Round $1.88B
(Sep 2016)
- Investors Count 4
All 4 funding rounds of Action with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2022 | $1.11M | Grant | – | – | |
| Dec 2021 | $2.26M | Grant | – | – | |
| Jan 2020 | – | Private Equity Round | – | – | |
| Sep 2016 | $1.88B | Debt – Conventional | – | – |
5 investors in total: 5 institutional.
Investors in Action
Action has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include 3i Group, NRW and Spot Metrics.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on mid-market businesses | 1945 | 3i.com | London, United Kingdom | |
- | – | hf.com | - | |
- | – | economie.gouv.fr | - | |
Government programs access and development services are provided by NRW. | 1946 | land.nrw | Dusseldorf, Germany | |
Provider of cloud-based CRM and analytics solutions for in-store retail businesses | 2013 | spotmetrics.com | - |
Investor details for Action
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Action
5 dated milestones of Action across 27 years, from founding to its latest funding, stage changes and deals.
- Founded Action is founded.
- Exit Acquired by 3i Group.
- Funding First funding round of $1.9B.
- Funding Latest funding round, Grant, of $1.1M.
- Exit Acquired by Spot Metrics.
Web traffic of Action
The website of Action (action.com) receives about 36.2M visits a month.
- Monthly visits36.2M
▼ 8.3% vs previous month
Websites whose visitors overlap most with Action. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
temu.com | temu.com | 100% | – | #27 | – |
| bol.com | 97% | 75.1M | #422 | View details | |
| aliexpress.com | 94% | – | #52 | View details | |
lidl.be | lidl.be | 89% | – | #7,869 | – |
| amazon.com | 87% | 2.7B | #9 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Action
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Action
Complete news archive for Action
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Action
Action was founded in 1996 and raised its 1st funding round 20 years after it was founded.
Action is headquartered in Zwaagdijk, Netherlands. It is registered at Zwaagdijk, Noord-holland, Netherlands.
Action was founded in 1996 in Zwaagdijk, Netherlands, where operations in the consumer goods retail sector began. A wide assortment of household, clothing, and seasonal items is offered through over 2,000 stores across Europe. Discount pricing strategies are employed to attract budget-conscious shoppers. The companys online platform at action.com supports e-commerce activities, with headquarters remaining in the Netherlands.
Action has 5 investors. Key investors include 3i Group, NRW, Spot Metrics, Ministry of Economy, Finance and Industrial and Digital Sovereignty, and Hellman & Friedman.
Yes. Action was acquired by Spot Metrics in April 2023.
The website of Action receives about 36.2 million visits a month.