About ActiveQuote
ActiveQuote is a Financial Services company based in Cardiff (United Kingdom) founded in 2008, and was acquired by Howden Broking in August 2024. Health, life, and income protection insurance comparisons are offered online. The company has 135 employees. Its focus areas include FinTech, Internet First Insurance Platforms, Insurance Comparison Platforms and Diversified. Its legal entity is ACTIVEQUOTE LIMITED. Its competitors include Bupa Global, GoCompare and MoneySuperMarket.
Company details
ActiveQuote was founded in 2008 and is operated from Cardiff, United Kingdom, by Insurance Broker ActiveQuote Ltd, registered in England and Wales. The platform functions as an online insurance broker specializing in health insurance, income protection insurance, and life insurance. Comparison services are provided through an aggregation tool, while users are enabled to purchase policies directly via the site, supported by a held broker license.
- Headquarters Cardiff, United Kingdom
- Employees 135
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Insurance
- Website activequote.com
- Social LinkedIn X Facebook
- Acquired by Howden Broking (Aug 2024)
- Legal Name Activequote Limited
- Date of Incorporation 04 Dec, 2008
- Jurisdiction CARDIFF
- Annual Revenue$17.26 M (USD)9as on Sep 30, 2020
- Net Profit$239.14 K (USD)-31as on Sep 30, 2020
- Investors
- Employee Count135
- Acquired byHowden Broking
(Aug 2024)
Investors in ActiveQuote
ActiveQuote has secured backing from 1 investor. Prominent investors backing the company include Howden Broking.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Insurance brokerage services are provided to clients across various sectors. | 1994 | howdengroup.com | London, United Kingdom |
Investor details for ActiveQuote
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Timeline of ActiveQuote
2 dated milestones of ActiveQuote across 16 years, from founding to its latest funding, stage changes and deals.
- Founded ActiveQuote is founded.
- Exit Acquired by Howden Broking.
Competitors of ActiveQuote
ActiveQuote has 3 listed competitors in our database. They include Bupa Global, GoCompare and MoneySuperMarket.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bupaglobal.com | 1971 | Wilmslow, United Kingdom | 3,385 | Comparison platform for health and travel insurance | ||
| gocompare.com | 2006 | United Kingdom | 124 | Online financial services are compared for individuals. | ||
| moneysupermarket.com | 1993 | Ewloe, United Kingdom | 751 | Developer of an online comparison platform for life and non-life insurance and loans |
Detailed competitors of ActiveQuote
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- Full competitor set
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Web traffic of ActiveQuote
The website of ActiveQuote (activequote.com) receives about 7.7K visits a month and ranks #3,343,559 among all websites worldwide, #8,070 in Insurance.
- Monthly visits7.7K
▲ 24.9% vs previous month
- Unique visitors3.1K
per month
- Global rank#3,343,559
among all websites
- Category rank#8,070
Finance · Insurance
- Bounce rate68%
- Pages per visit1.6
- Average visit44 sec
- DevicesDesktop 30% Β· Mobile 70%
Websites whose visitors overlap most with ActiveQuote. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| the-insurance-surgery.co.uk | 100% | 9.4K | #3,493,965 | View details | |
celtic-net.com | celtic-net.com | 73% | #9,131,509 | β | |
| hap.org | 73% | #81,641 | View details | ||
healthpass.com | healthpass.com | 73% | #2,834,709 | β | |
| estudentinsurance.com | 73% | View details | |||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 16 similar websites and full traffic analytics for ActiveQuote
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- 16 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Activequote
Complete news archive for ActiveQuote
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- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about ActiveQuote
ActiveQuote was founded in 2008.
ActiveQuote is headquartered in Cardiff, United Kingdom. It is registered at Cardiff, Wales, United Kingdom.
ActiveQuote has 135 employees.
Annual revenue of ActiveQuote is $17.26M as on Sep 30, 2020.
ActiveQuote was founded in 2008 and is operated from Cardiff, United Kingdom, by Insurance Broker ActiveQuote Ltd, registered in England and Wales. The platform functions as an online insurance broker specializing in health insurance, income protection insurance, and life insurance. Comparison services are provided through an aggregation tool, while users are enabled to purchase policies directly via the site, supported by a held broker license.
ActiveQuote's top competitors include Bupa Global, MoneySuperMarket and GoCompare.
ActiveQuote has 1 investor. Key investors include Howden Broking.
ActiveQuote operates through Activequote Limited.
Yes. ActiveQuote was acquired by Howden Broking in August 2024.

