About Actual Veggies
Actual Veggies is a Consumer company based in New York (United States) founded in 2020. Brand of burgers. Actual Veggies has raised $9.3 million across 2 funding rounds from investors including Electric Feel Ventures, Relentless Consumer Partners and New Fare Partners. Its website actualveggies.com draws about 10 thousand monthly visits. Actual Veggies offers products and services including Black Bean Veggie Burger, Super Greens Veggie Burger, Sweet Potato Veggie Burger, Classic Potato Super Fries, and Sweet Potato Super Fries. Its focus areas include Food and Agriculture, Food & Beverage Products, Multi-category and Consumer Goods. Its competitors include General Mills, Kraft Heinz Company and Conagra Brands.
Company details
Actual Veggies was founded in 2020 and is based in New York, United States. The company functions within the food industry, focusing on the development and distribution of burgers. Operations center on branding and product offerings tailored to consumer markets. Services include product formulation and market positioning, with activities conducted primarily in the domestic geography. Expansion efforts are noted through online presence at actualveggies.com.
- Headquarters New York, United States
- SectorsConsumer
- Website category Food and Drink · Vegetarian and Vegan
- Email••••••••
- Website actualveggies.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$9.3M (USD)
in 2 rounds
- Latest Funding Round$7M (USD), Series A
Feb 2025
- InvestorsElectric Feel Ventures
& 7 more
Products & Services of Actual Veggies
Actual Veggies offers a comprehensive portfolio of products and services, including Black Bean Veggie Burger, Super Greens Veggie Burger, Sweet Potato Veggie Burger, Classic Potato Super Fries, and Sweet Potato Super Fries.
Burger made with black beans, red pepper, and onions.
Burger featuring broccoli, kale, and spinach.
Burger with sweet potato, carrot, and cauliflower.
Fries from russet potatoes, cauliflower, and chickpeas.
Fries made with sweet potato, carrot, and chickpeas.
Funding Insights of Actual Veggies
Actual Veggies has successfully raised a total of $9.3M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $7 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.3M
- Total Rounds 2
- Last Round Series A — $7M
- First Round $2.3M
(Aug 2021)
- Investors Count 8
All 2 funding rounds of Actual Veggies with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2025 | $7M | Series A | – | Relentless Consumer | |
| Aug 2021 | $2.3M | Seed | – | Electric Feel, Big Idea Ventures |
8 investors in total: 5 institutional and 3 angel.
Investors in Actual Veggies
Actual Veggies has secured backing from 8 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Electric Feel Ventures, Relentless Consumer Partners and New Fare Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
No specific activity is described for this company. | newfarepartners.com | |||
Investments are directed toward plant-based food innovations and technologies. | bigideaventures.com | New York, United States | ||
Limited information is provided about Rose Street Capital. | rosestreetcapital.com | |||
Multi-genre music is released by the record label. | 2013 | electricfeelent.com | Miami, United States | |
TL Todd Lachman | unknown_5b333c5f85ca4b378 | |||
BR Ben Rawitz | unknown_75f2f47d6e354d4e9 | |||
KG Kieran Gibbs | unknown_be1e5abd74cc449e9 | |||
Investment and support for consumer brands are provided by the company. | relentlessconsumer.com |
Investor details for Actual Veggies
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Actual Veggies
6 people are tracked at Actual Veggies (6 in leadership).
| Name | Role | Group |
|---|---|---|
Alex Swartz | Chief Operations Officer | Leadership |
Hailey Swartz | Co-Founder & Co-CEO | Leadership |
Jason Rosenbaum | Co-Founder & Co-CEO | Leadership |
Richard Swartz | Chief Financial Officer | Leadership |
Joel M. Davis | Chief Culinary Officer | Leadership |
Caroline Gartshore | Director of Sales | Leadership |
Complete people profiles for Actual Veggies
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Timeline of Actual Veggies
3 dated milestones of Actual Veggies across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Actual Veggies is founded.
- Funding First funding round of $2.3M.
- Funding Latest funding round, Series A, of $7.0M.
Competitors of Actual Veggies
Actual Veggies has 3 listed competitors in our database. They include General Mills, Kraft Heinz Company and Conagra Brands.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| generalmills.com | 1866 | Minneapolis, United States | 34,000 | Multi-category food products are produced and distributed globally. | ||
| kraftheinzcompany.com | 2013 | Pittsburgh, United States | 38,000 | Processed foods and beverages are manufactured globally. | ||
| conagrabrands.com | 1919 | Chicago, United States | 18,600 | Vertically integrated company in manufacturing and supply of value-added meat and food products |
Detailed competitors of Actual Veggies
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Actual Veggies
The website of Actual Veggies (actualveggies.com) receives about 10.2K visits a month and ranks #2,627,731 among all websites worldwide, #1,067 in Vegetarian and Vegan.
- Monthly visits10.2K
▲ 78.6% vs previous month
- Unique visitors2.8K
per month
- Global rank#2,627,731
among all websites
- Category rank#1,067
Food and Drink · Vegetarian and Vegan
- Bounce rate29%
- Pages per visit3.5
- Average visit3 min 06 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Actual Veggies. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
newyorksteak.com | newyorksteak.com | 100% | #1,067,382 | – | |
| exploringvegan.com | 73% | 17.7K | #1,191,333 | View details | |
| saffronalley.com | 73% | 162.2K | #226,239 | View details |
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Actual Veggies (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Actual Veggies
Complete news archive for Actual Veggies
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Frequently Asked Questions about Actual Veggies
Actual Veggies was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Actual Veggies is headquartered in New York, United States. It is registered at New York, New York, United States.
Actual Veggies is a funded company, having raised a total of $9.3M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.3M, raised on Aug 2021.
Actual Veggies was founded in 2020 and is based in New York, United States. The company functions within the food industry, focusing on the development and distribution of burgers. Operations center on branding and product offerings tailored to consumer markets. Services include product formulation and market positioning, with activities conducted primarily in the domestic geography. Expansion efforts are noted through online presence at actualveggies.com.
Actual Veggies's top competitors include Kraft Heinz Company, General Mills and Conagra Brands.
Actual Veggies offers Black Bean Veggie Burger, Super Greens Veggie Burger, Sweet Potato Veggie Burger, Classic Potato Super Fries, and Sweet Potato Super Fries.
Actual Veggies has 8 investors. Key investors include Electric Feel Ventures, Relentless Consumer Partners, New Fare Partners, Todd Lachman, and Ben Rawitz.