Actual Veggies

New York, United States Founded: 2020 • Age: 6 yrs
Brand of burgers

About Actual Veggies

Actual Veggies is a company based in New York (United States) founded in 2020.. Actual Veggies has raised $9.3 million across 2 funding rounds from investors including Electric Feel Ventures, Relentless Consumer Partners and New Fare Partners. Actual Veggies offers products and services including Black Bean Veggie Burger, Super Greens Veggie Burger, Sweet Potato Veggie Burger, Classic Potato Super Fries, and Sweet Potato Super Fries. Actual Veggies operates in a competitive market with competitors including General Mills, Danone, Kraft Heinz Company, NotCo and Conagra Brands, among others.

  • Headquarter New York, United States
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $9.3 M (USD)

    in 2 rounds

  • Latest Funding Round
    $7 M (USD), Series A

    Feb 25, 2025

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Actual Veggies

Actual Veggies offers a comprehensive portfolio of products and services, including Black Bean Veggie Burger, Super Greens Veggie Burger, Sweet Potato Veggie Burger, Classic Potato Super Fries, and Sweet Potato Super Fries. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Burger made with black beans, red pepper, and onions.

Burger featuring broccoli, kale, and spinach.

Burger with sweet potato, carrot, and cauliflower.

Fries from russet potatoes, cauliflower, and chickpeas.

Fries made with sweet potato, carrot, and chickpeas.

People of Actual Veggies
Headcount 1-10
Employee Profiles 7
Employee Profiles
People
Hailey Swartz
Co-Founder & Co-CEO
People
Jason Rosenbaum
Co-Founder & Co-CEO
People
Richard Swartz
Chief Financial Officer
People
Joel M. Davis
Chief Culinary Officer

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Funding Insights of Actual Veggies

Actual Veggies has successfully raised a total of $9.3M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $7 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $7.0M
  • First Round

    (03 Aug 2021)

  • Investors Count 8
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2025 Amount Series A - Actual Veggies Valuation Relentless Consumer
Aug, 2021 Amount Seed - Actual Veggies Valuation Electric Feel , Big Idea Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Actual Veggies

Actual Veggies has secured backing from 8 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Electric Feel Ventures, Relentless Consumer Partners and New Fare Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
No specific activity is described for this company.
Founded Year Domain Location
Investments are directed toward plant-based food innovations and technologies.
Founded Year Domain Location
Limited information is provided about Rose Street Capital.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Actual Veggies

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Actual Veggies

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Actual Veggies Comparisons

Employees
+
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Competitors of Actual Veggies

Actual Veggies operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as General Mills, Danone, Kraft Heinz Company, NotCo and Conagra Brands, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multi-category food products are produced and distributed globally.
domain founded_year HQ Location
Health-focused dairy and plant-based food products are offered.
domain founded_year HQ Location
Processed foods and beverages are manufactured globally.
domain founded_year HQ Location
AI-powered technology is developed for food product innovation and development.
domain founded_year HQ Location
Vertically integrated company in manufacturing and supply of value-added meat and food products
domain founded_year HQ Location
High-quality food ingredients are processed for industry use.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Actual Veggies

Frequently Asked Questions about Actual Veggies

When was Actual Veggies founded?

Actual Veggies was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Where is Actual Veggies located?

Actual Veggies is headquartered in New York, United States. It is registered at New York, New York, United States.

Is Actual Veggies a funded company?

Actual Veggies is a funded company, having raised a total of $9.3M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.3M, raised on Aug 03, 2021.

What does Actual Veggies do?

Actual Veggies was founded in 2020 and is based in New York, United States. The company functions within the food industry, focusing on the development and distribution of burgers. Operations center on branding and product offerings tailored to consumer markets. Services include product formulation and market positioning, with activities conducted primarily in the domestic geography. Expansion efforts are noted through online presence at actualveggies.com.

Who are the top competitors of Actual Veggies?

Actual Veggies's top competitors include Kraft Heinz Company, General Mills and NotCo.

What products or services does Actual Veggies offer?

Actual Veggies offers Black Bean Veggie Burger, Super Greens Veggie Burger, Sweet Potato Veggie Burger, Classic Potato Super Fries, and Sweet Potato Super Fries.

Who are Actual Veggies's investors?

Actual Veggies has 8 investors. Key investors include Electric Feel Ventures, Relentless Consumer Partners, New Fare Partners, Todd Lachman, and Ben Rawitz.

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