About Adatree
Adatree is a Professional & Legal Services company based in Sydney (Australia) founded in 2019 by Shane Doolan, and was acquired by Fat Zebra in February 2024. Consumer data and architecture management solutions are provided for compliance. It operates in the Professional & Legal Services and Technology sectors. Adatree has raised $1.2 million across 1 funding round from investors including Fat Zebra, Peter Haig and Kerry Roxburgh. Its chief executive, as recorded, is Jill Berry. Adatree offers products and services including CDR Platform and White-Label Dashboard. Its focus areas include Enterprise Applications, Data as a Service, Government and Legal Data. Its legal entity is Adatree Pty Ltd.
Company details
Adatree was established in 2019 in Sydney, Australia, within the fintech and data management sector. Solutions are delivered to support open banking compliance and consumer data rights. Data networking and full lifecycle management are facilitated for organizations. Consulting services on data strategy are available, alongside tools for enhancing customer experiences through secure data handling.
- Headquarters Sydney, Australia
- Founders Shane Doolan
- Stage Acquired
- SectorsProfessional & Legal ServicesTechnology
- Email••••••••
- Phone•••• ••••
- Website adatree.com.au
- Social LinkedIn
- Acquired by Fat Zebra (Feb 2024)
- Legal Name Adatree Pty Ltd
Products & Services of Adatree
Adatree offers a comprehensive portfolio of products and services, including CDR Platform and White-Label Dashboard.
Platform for handling Consumer Data Right interactions and compliance.
Dashboard for quick deployment of CDR consent and data access features.
Funding Insights of Adatree
Adatree has successfully raised a total of $1.2M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.2 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.2M
- Total Rounds 1
- Last Round Seed — $1.2M
- First Round $1.2M
(Jan 2021)
- Investors Count 6
All 1 funding rounds of Adatree with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2021 | $1.2M | Seed | – | Peter Haig, Kerry Roxburgh |
7 investors in total: 2 institutional and 5 angel.
Investors in Adatree
Adatree has secured backing from 7 investors, including angel and venture fund investors. Prominent investors backing the company include Fat Zebra, Peter Haig and Kerry Roxburgh.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Equity Seed is engaged in helping businesses secure growth funding. | 2016 | equityseed.com.au | Australia | |
PH Peter Haig | unknown_ce8787d0df0a4a6f8 | |||
KR Kerry Roxburgh | Angel investor, ex-banker, focused on Indian startups and fintech innovation | unknown_0470fb96bfd54c149 | ||
KF Kylie Frazer | Indian angel investor focusing on early-stage startups in tech and innovation. | unknown_d9ca52d03ab64fcf8 | ||
RN Rachael Neumann | unknown_6ab30352ac9246df8 | |||
AM Angus McBean | unknown_95f68042de3147dab | |||
Global payments platform is operated for businesses worldwide. | 2012 | fatzebra.com | Sydney, Australia |
Investor details for Adatree
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Adatree
4 people are tracked at Adatree (4 in leadership).
| Name | Role | Group |
|---|---|---|
Shane Doolan | Co-Founder | Leadership |
Jill Berry | CEO | Leadership |
Sarah Day | Head of Growth | Leadership |
Billie Topaloska | Sales and Partner Manager | Leadership |
Complete people profiles for Adatree
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Adatree
3 dated milestones of Adatree across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Adatree is founded.
- Funding First funding round of $1.2M.
- Exit Acquired by Fat Zebra.
Web traffic of Adatree
The website of Adatree (adatree.com.au) receives about 6.3K visits a month.
- Monthly visits6.3K
▼ 63.8% vs previous month
Websites whose visitors overlap most with Adatree. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
consumerdatastandardsaustralia.github.io | consumerdatastandardsaustralia.github.io | 100% | #7,923,386 | – |
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Related news about Adatree
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Frequently Asked Questions about Adatree
Adatree was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Adatree is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Jill Berry is the CEO of Adatree, as recorded in our data.
Adatree is a funded company, having raised a total of $1.2M across 1 funding round to date. The company's 1st funding round was a Seed of $1.2M, raised on Jan 2021.
Adatree was established in 2019 in Sydney, Australia, within the fintech and data management sector. Solutions are delivered to support open banking compliance and consumer data rights. Data networking and full lifecycle management are facilitated for organizations. Consulting services on data strategy are available, alongside tools for enhancing customer experiences through secure data handling.
Adatree offers CDR Platform and White-Label Dashboard.
Adatree has 7 investors. Key investors include Fat Zebra, Peter Haig, Kerry Roxburgh, Kylie Frazer, and Rachael Neumann.
Adatree operates through Adatree Pty Ltd.
Yes. Adatree was acquired by Fat Zebra in February 2024.

