About additive+
additive+ is a company based in Edinburgh (United Kingdom) founded in 2020 was acquired by Havas Group in September 2022. additive+ offers products and services including Creative Personalization, Digital Creative Optimization, A/B Testing, Production Automation, and Strategic Consultation. additive+ operates in a competitive market with competitors including Bidstack, GroupM, The Meet Group, Primedia Group and Intersection, among others.
- Headquarter Edinburgh, United Kingdom
- SectorsBusiness Services
- Website theadditive.co.uk
- Social LinkedIn
- Acquired by Havas Group (Sep 2022)
- Investors
- Acquired byHavas Group
(Sep 2022)
Products & Services of additive+
additive+ offers a comprehensive portfolio of products and services, including Creative Personalization, Digital Creative Optimization, A/B Testing, Production Automation, and Strategic Consultation.
Personalizes content using data for enhanced campaign engagement.
Improves digital creatives through data-driven analysis.
Conducts tests to refine campaign performance metrics.
Automates creative production for efficiency and speed.
Provides advice on DCO tech stacks for marketing strategies.
Investors in additive+
additive+ has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Havas Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Digital advertising and marketing services are provided by Havas Group. | 1835 | havasgroup.com | Puteaux, France |
Investor details for additive
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Timeline of additive+
2 dated milestones of additive+ across 2 years, from founding to its latest funding, stage changes and deals.
- Founded additive+ is founded.
- Exit Acquired by Havas Group.
Competitors of additive+
additive+ operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bidstack, GroupM, The Meet Group, Primedia Group and Intersection, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bidstack.com | 2015 | Shoreditch, United Kingdom | $11.52M | 71 | In-game advertising platform is provided for developers and advertisers. | |
| groupm.com | 2003 | New York, United States | – | 3,723 | Provider of advertising services | |
| themeetgroup.com | 2005 | New Hope, United States | – | 231 | Provider of advertising services | |
| primedia.co.za | 1994 | Sandton, South Africa | – | – | Advertising and media services are provided across Africa. | |
| intersection.com | 2001 | New York, United States | $150M | 433 | Intersection is engaged in out-of-home advertising and public space communications. | |
| omnicomgroup.com | 1944 | New York, United States | – | 74,900 | Marketing & communications company | |
| cadent.tv | 2005 | New York, United States | $17M | 23 | TV advertising solutions are provided for businesses through data-driven methods. | |
| screenvisionmedia.com | 1990 | New York, United States | $10M | 206 | On-screen advertising and in-lobby promotions are delivered through theater networks. | |
| veritoneone.com | 2014 | Newport Beach, United States | $83M | 696 | In content native advertising | |
| nexstardigital.com | 2005 | San Francisco, United States | $74.93M | – | Cross-device ad server software is offered by the platform. |
Detailed competitors of additive
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Verified entity values are shown only after access is granted.
Latest news on Additive+
Complete news archive for additive
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Similar companies to additive+
10 companies that operate in the same segment as additive+ (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 159 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Frequently Asked Questions about additive+
additive+ was founded in 2020.
additive+ is headquartered in Edinburgh, United Kingdom. It is registered at Edinburgh, Scotland, United Kingdom.
Additive was established in 2020 in Edinburgh, United Kingdom, as a provider in the advertising sector. Services encompassing various advertising solutions are delivered to businesses. Operations are centered in the UK, with a focus on supporting client marketing needs through targeted campaigns. The companys online presence is maintained via theadditive.co.uk, facilitating service access across the region.
additive+ offers Creative Personalization, Digital Creative Optimization, A/B Testing, Production Automation, and Strategic Consultation.
additive+ has 1 investor. Key investors include Havas Group.
Yes. additive+ was acquired by Havas Group in September 2022.