About additive+
additive+ is a company based in Edinburgh (United Kingdom) founded in 2020 was acquired by Havas Group in September 2022.. additive+ offers products and services including Creative Personalization, Digital Creative Optimization, A/B Testing, Production Automation, and Strategic Consultation. additive+ operates in a competitive market with competitors including Bidstack, GroupM, The Meet Group, Primedia Group and Intersection, among others.
- Headquarter Edinburgh, United Kingdom
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Sectors
Business Services
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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Latest Funding Round
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Employee Count
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Acquired by
Havas Group
(Sep 05, 2022)
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Products & Services of additive+
additive+ offers a comprehensive portfolio of products and services, including Creative Personalization, Digital Creative Optimization, A/B Testing, Production Automation, and Strategic Consultation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Personalizes content using data for enhanced campaign engagement.
Improves digital creatives through data-driven analysis.
Conducts tests to refine campaign performance metrics.
Automates creative production for efficiency and speed.
Provides advice on DCO tech stacks for marketing strategies.
Funding Insights of additive+
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in additive+
additive+ has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Havas Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Digital advertising and marketing services are provided by Havas Group.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by additive+
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - additive
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Additive+ Comparisons
Competitors of additive+
additive+ operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bidstack, GroupM, The Meet Group, Primedia Group and Intersection, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
In-game advertising platform is provided for developers and advertisers.
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| domain | founded_year | HQ Location |
Provider of advertising services
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| domain | founded_year | HQ Location |
Provider of advertising services
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| domain | founded_year | HQ Location |
Advertising and media services are provided across Africa.
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| domain | founded_year | HQ Location |
Intersection is engaged in out-of-home advertising and public space communications.
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| domain | founded_year | HQ Location |
Marketing & communications company
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Additive+
Frequently Asked Questions about additive+
When was additive+ founded?
additive+ was founded in 2020.
Where is additive+ located?
additive+ is headquartered in Edinburgh, United Kingdom. It is registered at Edinburgh, Scotland, United Kingdom.
What does additive+ do?
Additive was established in 2020 in Edinburgh, United Kingdom, as a provider in the advertising sector. Services encompassing various advertising solutions are delivered to businesses. Operations are centered in the UK, with a focus on supporting client marketing needs through targeted campaigns. The companys online presence is maintained via theadditive.co.uk, facilitating service access across the region.
Who are the top competitors of additive+?
What products or services does additive+ offer?
additive+ offers Creative Personalization, Digital Creative Optimization, A/B Testing, Production Automation, and Strategic Consultation.
Who are additive+'s investors?
additive+ has 1 investor. Key investors include Havas Group.
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