About Adenyo
Adenyo is a company based in Toronto (Canada) founded in 2005 was acquired by Motricity in January 2011.. Adenyo has raised $30.26 million across 3 funding rounds from investors including Motricity and Genuity Capital Markets. Adenyo has completed 1 acquisition, including MoVoxx. Adenyo operates in a competitive market with competitors including Localytics, Pathmatics, Vibes, Famous and Brandtone, among others.
- Headquarter Toronto, Canada
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Sectors
Technology
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Phone
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Website
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Social
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Funding Insights of Adenyo
Adenyo has successfully raised a total of $30.26M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $2.86 million completed in July 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $2.9M
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First Round
First Round
(11 Oct 2006)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2010 | Amount | Series B - Adenyo | Valuation |
investors |
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| Mar, 2010 | Amount | Series B - Adenyo | Valuation | Genuity Capital Markets |
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| Oct, 2006 | Amount | Seed - Adenyo | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Adenyo
Adenyo has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Motricity and Genuity Capital Markets. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Web development and hosting services are provided to clients.
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Tips on diverse topics are provided through an online platform.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Adenyo
Adenyo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include MoVoxx. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Targeted mobile advertising network
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2006 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Adenyo
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adenyo Comparisons
Competitors of Adenyo
Adenyo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Localytics, Pathmatics, Vibes, Famous and Brandtone, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Mobile App User Analytics & Marketing
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Digital advertising intelligence is supplied to global industry stakeholders.
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| domain | founded_year | HQ Location |
Mobile marketing solutions are provided for business customer engagement.
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| domain | founded_year | HQ Location |
Mobile marketing solutions are provided for branded app creation.
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| domain | founded_year | HQ Location |
Mobile marketing platform for FMCG advertisers
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| domain | founded_year | HQ Location |
In-app marketing automation is delivered for mobile app optimization.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Adenyo
When was Adenyo founded?
Adenyo was founded in 2005 and raised its 1st funding round 1 year after it was founded.
Where is Adenyo located?
Adenyo is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Is Adenyo a funded company?
Adenyo is a funded company, having raised a total of $30.26M across 3 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Oct 11, 2006.
What does Adenyo do?
Adenyo was founded in 2005 in Toronto, Canada, as a platform for mobile marketing and analytics. Operations center on the creation and oversight of campaigns using predictive analytics, mobile web and applications, messaging, and advertising solutions. Integrated strategies for brands are supported across development, targeting, execution, and measurement phases. The company was acquired by Motricity in 2011 and later integrated into Voltari in 2013.
Who are the top competitors of Adenyo?
Adenyo's top competitors include Vibes, Pathmatics and Localytics.
How many acquisitions has Adenyo made?
Adenyo has made 1 acquisition, including MoVoxx.
Who are Adenyo's investors?
Adenyo has 2 investors. Key investors include Motricity, and Genuity Capital Markets.
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