ADEO

France Founded: 1923 • Age: 103 yrs
ADEO is engaged in home improvement and DIY retail solutions.
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About ADEO

ADEO is a company based in France founded in 1923. It operates as a Direct-to-Consumer (D2C), and Two-Sided Marketplace. ADEO has completed 4 acquisitions, including AnyTrades, Delamaison and Quotatis. ADEO offers products and services including Leroy Merlin, Weldom, Saint Maclou, Kbane, and Bricocenter. ADEO operates in a competitive market with competitors including Houzz, Bed Bath & Beyond, Wayfair, Dafiti and Plentific, among others.

  • Headquarter France
  • Sectors
    Business Services
    Real Estate & Construction Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Tabli
Operational Areas
Business Services → Event, Translation & Local Services
Real Estate & Construction → Property Technology (PropTech)
Consumer → Beauty, Personal & Household Care
Key Metrics
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Products & Services of ADEO

ADEO offers a comprehensive portfolio of products and services, including Leroy Merlin, Weldom, Saint Maclou, Kbane, and Bricocenter. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Solutions for home renovation and decoration are provided.

Proximity stores for DIY and repair are offered.

Flooring products and installation services are delivered.

Sustainable energy solutions for homes are implemented.

Essential DIY products in proximity stores are available.

Funding Insights of ADEO

  • Total Funding
  • Total Rounds 1
  • Last Round Grant — $236,842
  • First Round

    (08 Jul 2021)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Grant - ADEO Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in ADEO

ADEO has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Ministry of Economy, Finance and Industrial and Digital Sovereignty. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by ADEO

ADEO has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include AnyTrades, Delamaison and Quotatis. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Furniture is offered online by Tikamoon as an internet-first brand.
2007
Home furniture and decor items are retailed online by Delamaison.
2005
Homeowners are connected with vetted tradespeople for improvement projects.
1999
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - ADEO

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Adeo Comparisons

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Competitors of ADEO

ADEO operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Houzz, Bed Bath & Beyond, Wayfair, Dafiti and Plentific, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Home design, decorating, and renovation platform is operated online.
domain founded_year HQ Location
Home essentials including furniture and bedding are retailed online.
domain founded_year HQ Location
Multi-category home improvement products are sold online by Wayfair.
domain founded_year HQ Location
Online retailer offering multi-category fashion products for men and women
domain founded_year HQ Location
SaaS solutions for property maintenance and repair management are provided.
domain founded_year HQ Location
Home improvement products are sold via an online marketplace.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Adeo

Frequently Asked Questions about ADEO

When was ADEO founded?

ADEO was founded in 1923 and raised its 1st funding round 98 years after it was founded.

Where is ADEO located?

ADEO is headquartered in France.

What does ADEO do?

ADEO is involved in providing home improvement solutions through a global ecosystem of companies. Retail brands like Leroy Merlin, Weldom, and Saint Maclou are operated to serve both individual and professional customers. Solutions for renovation, decoration, and energy efficiency are offered across various sectors. An extensive network of over 1200 points of sale in 11 countries is maintained. Marketplaces are developed to expand product choices, contributing to over 80 of growth. Sustainability and positive impact are prioritized through initiatives like We Make It Positive.

Who are the top competitors of ADEO?

ADEO's top competitors include Wayfair, Homzmart and Mobly.

What products or services does ADEO offer?

ADEO offers Leroy Merlin, Weldom, Saint Maclou, Kbane, and Bricocenter.

How many acquisitions has ADEO made?

ADEO has made 4 acquisitions, including AnyTrades, Delamaison, and Quotatis.

Who are ADEO's investors?

ADEO has 1 investor. Key investors include Ministry of Economy, Finance and Industrial and Digital Sovereignty.

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