About Adfactor
Adfactor is a company based in The Hague (Netherlands) founded in 2005 was acquired by RTL in September 2017.. Adfactor operates in a competitive market with competitors including Taboola, SVG Media, Supersonic, EX.CO and OpenWeb, among others.
- Headquarter The Hague, Netherlands
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Sectors
Media & Entertainment
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Email
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Phone
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Website
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Social
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Funding Insights of Adfactor
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Adfactor
Adfactor has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include RTL. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Multiple topics are covered by blogs provided by RTL.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Adfactor
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Adfactor
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Adfactor Comparisons
Competitors of Adfactor
Adfactor operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, SVG Media, Supersonic, EX.CO and OpenWeb, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Ad network platform is utilized for content recommendations and monetization.
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Digital media network
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| domain | founded_year | HQ Location |
Game publishing solutions are provided by Supersonic for developers.
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Content management platform
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| domain | founded_year | HQ Location |
Cross-device ad network is provided for conversation-based advertising.
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Privacy-first omni-channel advertising platform is provided for customer targeting.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Adfactor
When was Adfactor founded?
Adfactor was founded in 2005.
Where is Adfactor located?
Adfactor is headquartered in The Hague, Netherlands. It is registered at The Hague, South Holland, Netherlands.
What does Adfactor do?
Adfactor was founded in 2005 in The Hague, Netherlands, where a native advertising platform is maintained for advertisers and publishers. Ads are displayed in formats that align with website context, including content-based expression, interscroller, slider, video, social stream, photo gallery, downloads, and social share buttons. Auto native variant and video native variant are provided for mobile users in the online advertising sector.
Who are the top competitors of Adfactor?
Adfactor's top competitors include Taboola, Supersonic and EX.CO.
Who are Adfactor's investors?
Adfactor has 1 investor. Key investors include RTL.
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