Adimo

Glasgow, United Kingdom Founded: 2012 • Age: 14 yrs
Digital marketing solutions for e-commerce brands are provided.
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About Adimo

Adimo is a company based in Glasgow (United Kingdom) founded in 2012.. Adimo has raised $4.84 million across 3 funding rounds from investors including Scottish Enterprise, Maven Capital Partners and First Party Capital. Adimo offers products and services including Buy Now, Add To Basket, and Adimo Analytics. Adimo operates in a competitive market with competitors including Nimblecommerce, Group Commerce, ChannelSight, Two Tap and City Hive, among others.

  • Headquarter Glasgow, United Kingdom
  • Sectors
    Technology
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Rico Developments Ltd
  • Date of Incorporation 20 Jan, 2010
  • Jurisdiction GLASGOW, SCOTLAND
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $4.84 M (USD)

    in 3 rounds

  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
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Products & Services of Adimo

Adimo offers a comprehensive portfolio of products and services, including Buy Now, Add To Basket, and Adimo Analytics. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Enables direct purchases from marketing content for users.

Allows adding products to carts within ads and content.

Provides real-time insights into marketing performance and sales.

People of Adimo
Headcount 10-50
Employee Profiles 10
Employee Profiles
People
Rebecca Baillie
Head Of Operations
People
Lauren Windscheffel
Senior Client Partner
People
Serena Sina
Developer
People
Kirsty Maitland
Head of Operations

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Funding Insights of Adimo

Adimo has successfully raised a total of $4.84M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round
  • First Round

    (21 Feb 2017)

  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2023 Amount Series A - Adimo Valuation First Party Capital
Mar, 2021 Amount Seed - Adimo Valuation Maven Capital Partners
Feb, 2017 Amount Seed - Adimo Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Adimo

Adimo has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Scottish Enterprise, Maven Capital Partners and First Party Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Multiple sectors are targeted for private equity investments.
Founded Year Domain Location
Impact investing is conducted by ESM Investments for technology growth.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Adimo

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Adimo

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Adimo Comparisons

Employees
+
Add Comparison
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Competitors of Adimo

Adimo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nimblecommerce, Group Commerce, ChannelSight, Two Tap and City Hive, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Digital commerce platform is utilized by publishers to maximize revenues.
domain founded_year HQ Location
Publishers' content is monetized via a cloud-based white-label platform.
domain founded_year HQ Location
Cloud-based marketing solutions for eCommerce are provided by ChannelSight.
domain founded_year HQ Location
Checkout solutions are provided for e-commerce businesses and brands.
domain founded_year HQ Location
Software suite solutions are provided for e-commerce businesses.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Adimo

Frequently Asked Questions about Adimo

When was Adimo founded?

Adimo was founded in 2012 and raised its 1st funding round 5 years after it was founded.

Where is Adimo located?

Adimo is headquartered in Glasgow, United Kingdom. It is registered at Glasgow, Scotland, United Kingdom.

Is Adimo a funded company?

Adimo is a funded company, having raised a total of $4.84M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.24M, raised on Feb 21, 2017.

What does Adimo do?

Adimo was founded in 2012 and is based in Glasgow, United Kingdom. Digital marketing services are delivered to e-commerce brands by the company. Brands are linked to shoppers via integrated online campaigns that encompass display ads, content, social media, and video formats. Shoppability is enabled across these elements to support direct purchasing. Operations focus on the digital marketing sector for online retail.

Who are the top competitors of Adimo?

Adimo's top competitors include ChannelSight, Nimblecommerce and City Hive.

What products or services does Adimo offer?

Adimo offers Buy Now, Add To Basket, and Adimo Analytics.

Who are Adimo's investors?

Adimo has 7 investors. Key investors include Scottish Enterprise, Maven Capital Partners, First Party Capital, Scottish Investment Bank, and ESM Investments.

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