About adm
adm is a company based in London (United Kingdom) founded in 1992 was acquired by Equistone Partners Europe in October 2021. The company has 69 employees. adm has completed 4 acquisitions, including DASS Inc, Effectus and Flowco.io. adm offers products and services including Digital Strategy, Promotional Materials, and Value-Added Packaging. adm operates in a competitive market with competitors including Townsquare Media, Tinuiti, AKQA, Prophet and Advantage Solutions, among others.
- Headquarter London, United Kingdom
- Employees 69
- SectorsBusiness Services
- Email••••••••
- Phone•••• ••••
- Website admgroup.com
- Social LinkedIn Facebook Instagram
- Acquired by Equistone Partners Europe (Oct 2021)
- Legal Name Admi Promotions Private Limited
- Date of Incorporation 14 Mar, 2018
- Jurisdiction Noida, Uttar Pradesh, India
- Annual Revenue₹212 Cr
FY 2025 · +20% YoY
- Net Profit₹3.18 Cr
FY 2025 · 2% margin
- EBITDA₹9.98 Cr
FY 2025 · 5% margin
- Investors
- Employee Count69
- Investments & AcquisitionsDASS Inc.
& 3 more
- Acquired byEquistone Partners Europe
(Oct 2021)
Associated legal entities of adm
adm operates through Admi Promotions Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Admi Promotions Private Limited CIN U51909UP2018PTC101979 | Active | 14 Mar 2018 | Noida, Uttar Pradesh | ₹212 Cr | 69 | 4 | View details |
Products & Services of adm
adm offers a comprehensive portfolio of products and services, including Digital Strategy, Promotional Materials, and Value-Added Packaging.
Supports brands with digital execution and strategy services.
Innovates and sources materials for brand promotion activities.
Designs packaging to enhance brand promotion and loyalty.
Investors in adm
adm has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Equistone Partners Europe.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A mid-market private equity firm based in Europe is operated. | – | equistonepe.com | London, United Kingdom |
Investor details for adm
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Board of directors of Admi Promotions Private Limited (adm)
Admi Promotions Private Limited is the primary company behind adm. The board of Admi Promotions Private Limited currently have 4 directors; the longest-serving is Azmat Pal Singh Sikand, appointed in 2018. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Azmat Pal Singh Sikand DIN 00750461 | Director | 14 Mar 2018 | 8 yrs 6 mo | Admi Promotions Private Limited |
| David Thomas Griffiths DIN 10335128 | Director | 14 Apr 2023 | 3 yrs 5 mo | Admi Promotions Private Limited |
| Edward M Colflesh DIN 11205825 | Director | 11 Aug 2025 | 1 yr 1 mo | Admi Promotions Private Limited |
| Priyank Vijay Vashisht DIN 02935744 | Additional Director | 19 Aug 2026 | 1 mo | Admi Promotions Private Limited |
People of adm
3 people are tracked at adm (3 in leadership); the tracked headcount is 69.
| Name | Role | Group |
|---|---|---|
Ed Colflesh | Group CEO | Leadership |
Justin Barton | Executive Chairman | Leadership |
Noah Lapine | CEO | Leadership |
Complete people profiles for adm
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Financials of adm
Figures of Admi Promotions Private Limited, the primary company behind adm, for FY 2025. Revenue was ₹212 Cr (+20% year on year). Net profit was ₹3.18 Cr (2% margin). EBITDA was ₹9.98 Cr (5% margin). Revenue has grown at a compounded annual rate of +17% over three years.
- ₹212 CrRevenue · FY 2025 · +20% YoY
- ₹3.18 CrNet profit · 2% margin
- ₹9.98 CrEBITDA · 5% margin
- ₹2.60 CrPaid-up capital
- 69Employees (provident fund records)
- +17%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Admi Promotions Private Limited are on its company page.
Detailed financial statements for adm
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Investments & Acquisitions by adm
adm has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include DASS Inc., Effectus and Flowco.io.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Marketing campaigns are managed through a platform with multi-channel tools. | flowco.io | Singapore | 2021 | Jun 2023 | •••• | |
Retail marketing services are provided by DASS in Singapore. | dass-inc.com | Singapore | 2016 | Jun 2023 | •••• | |
Digital transformation services are provided by Effectus. | effectuspartners.com | Miami, United States | 2016 | May 2022 | •••• | |
Customer experience services are provided by Lapine to clients. | lapineinc.com | Stamford, United States | 1962 | May 2022 | •••• |
Complete acquisition details for adm
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Timeline of adm
6 dated milestones of adm across 31 years, from founding to its latest funding, stage changes and deals.
- Founded adm is founded.
- Exit Acquired by Equistone Partners Europe.
- Acquisition Acquires Effectus.
- Acquisition Acquires adm Indicia.
- Acquisition Acquires Flowco.io.
- Acquisition Acquires DASS Inc..
Competitors of adm
adm operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Townsquare Media, Tinuiti, AKQA, Prophet and Advantage Solutions, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. | |
| akqa.com | 1994 | Riyadh, Saudi Arabia | $8.74M | 648 | Integrated digital marketing campaigns are developed and executed across channels. | |
| prophet.com | 1992 | San Francisco, United States | $87.94M | – | Brand and marketing consulting solutions provider | |
| advantagesolutions.net | 1987 | Irvine, United States | – | 21 | Consumer packaged goods sales and digital marketing services are provided. | |
| interpublic.com | 1961 | New York, United States | – | 54,250 | Advertising and marketing services are delivered globally by Interpublic. | |
| s4capital.com | 2014 | London, United Kingdom | – | 8,772 | Digital advertising and content marketing services are provided globally. | |
| the-independents.com | 2017 | Paris, France | $400M | – | Influencer marketing and branding services are provided by The Independents. |
Detailed competitors of adm
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of adm
The website of adm (admgroup.com) receives about 10.3K visits a month.
- Monthly visits10.3K
▲ 37.7% vs previous month
Websites whose visitors overlap most with adm. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| accelerateddigitalmedia.com | 100% | – | #1,608,398 | View details | |
admgroupinc.com | admgroupinc.com | 44% | – | #7,336,261 | – |
| admgroupindia.com | 40% | 7.6K | #2,640,186 | View details | |
| adm-agri.co.uk | 38% | – | #2,943,390 | View details |
Latest news on Adm
Complete news archive for adm
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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Similar companies to adm
10 companies that operate in the same segment as adm (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 159 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Frequently Asked Questions about adm
adm was founded in 1992.
adm is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Ed Colflesh is the current CEO of adm.
adm has 69 employees.
The primary company behind adm, Admi Promotions Private Limited, reported revenue of ₹212 Cr for FY 2025, up 20% year on year.
adm was established in 1992 in London, United Kingdom, as a provider in the branding and marketing sector. Services encompassing branding strategies and marketing solutions are delivered to clients. Operations are centered in the United Kingdom, with leadership directed by Ed Colflesh as Group CEO, Justin Barton as Executive Chairman, and Noah Lapine as CEO. The company maintains a focus on professional marketing services through its domain, admgroup.com.
adm's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
adm offers Digital Strategy, Promotional Materials, and Value-Added Packaging.
adm has 1 investor. Key investors include Equistone Partners Europe.
adm operates through Admi Promotions Private Limited.
Yes. adm was acquired by Equistone Partners Europe in October 2021.